A data profile of the people who buy, follow and care about Lawn mower in Sweden — modelled from more than twelve digital signal sources. Lawn mower has an estimated audience of 1,133,668 people in Sweden.
Lawn mower has an estimated audience of 1,133,668 people in Sweden. 59.3% are female, 40.7% are male, average age 48.9. Top brand affinities: Garden tool, Lawn, Fertilizer, Flower garden, Husqvarna.
Top brand affinities include Garden tool, Lawn, Fertilizer, with strongest over-indexing on Garden tool (20.54× the country average).
Demographically, the Lawn mower audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Lawn mower fan in Sweden is more female, around 48.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Garden tool.
The key figures that characterise the Lawn mower profile in Sweden.
59.3% are female, 40.7% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 48.9 |
| Estimated audience size | 1,133,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 47% |
of the worldwide Lawn mower audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 39.9% |
| Germany | 5.4% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Lawn mower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden tool | Home & Garden | 20.54× | ||
| 02 | Fertilizer | Home & Garden | 17.54× | ||
| 03 | Lawn | Home & Garden | 15.18× | ||
| 04 | Husqvarna | Home & Garden | 12.24× | ||
| 05 | Flower garden | Home & Garden | 11.29× | ||
| 06 | Grass | Home & Garden | 11.26× | ||
| 07 | Chainsaw | Home & Garden | 7.85× | ||
| 08 | Agricultural machinery | Cars & Mobility | 6.51× | ||
| 09 | Power tool | Home & Garden | 6.21× | ||
| 10 | Solar panel | Home & Garden | 4.61× | ||
| 11 | Tractor | Cars & Mobility | 4.32× | ||
| 12 | Summer house | Travel & Leisure | 3.30× | ||
| 13 | Biltema | Business & Career | 2.93× | ||
| 14 | Bauhaus | Shopping | 2.86× | ||
| 15 | Holiday cottage | Travel & Leisure | 2.85× | ||
| 16 | Dagens Industri | Business & Career | 2.15× | ||
| 17 | Handelsbanken | News | 1.93× | ||
| 18 | Sweden | Travel & Leisure | 1.83× | ||
| 19 | Clas Ohlson | Shopping | 1.77× | ||
| 20 | Swedbank | Business & Career | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.72× | |
| Social Media Usage | JOY | 2.00× | |
| Healthy Lifestyle | BALANCE | 0.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.21× | |
| Healthy Lifestyle | BALANCE | 0.42× | |
| Social Media Usage | JOY | 2.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Lawn mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.