A data profile of the people who buy, follow and care about Dagens Industri in Sweden — modelled from more than twelve digital signal sources. Dagens Industri has an estimated audience of 7,073,491 people in Sweden.
Dagens Industri has an estimated audience of 7,073,491 people in Sweden. 43.0% are female, 57.0% are male, average age 44.8. Top brand affinities: Ice Hockey World Championships, Stock market, LinkedIn, Tesla Motors, Sustainable energy.
Top brand affinities include Ice Hockey World Championships, Stock market, LinkedIn, with strongest over-indexing on Ice Hockey World Championships (1.75× the country average).
Demographically, the Dagens Industri audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Dagens Industri fan in Sweden is more male, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Dagens Industri profile in Sweden.
43.0% are female, 57.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 44.8 |
| Estimated audience size | 7,073,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Dagens Industri audience comes from Sweden.
| Country | Share |
|---|---|
| Indonesia | 29.8% |
| Sweden | 26.2% |
| Italy | 5.6% |
The strongest cross-interests of the Dagens Industri audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stock market | Business & Career | 4.22× | ||
| 02 | Business school | Business & Career | 3.24× | ||
| 03 | Tesla Motors | Cars & Mobility | 2.80× | ||
| 04 | Innovation | Business & Career | 2.80× | ||
| 05 | Motorboat | Cars & Mobility | 2.77× | ||
| 06 | Sustainable energy | Home & Garden | 2.64× | ||
| 07 | Fertilizer | Home & Garden | 2.52× | ||
| 08 | Mortgage loans | Business & Career | 2.42× | ||
| 09 | Renewable energy | Business & Career | 2.39× | ||
| 10 | Solar energy | Home & Garden | 2.38× | ||
| 11 | Solar power | Home & Garden | 2.19× | ||
| 12 | Internet & Social Media | 2.16× | |||
| 13 | Real property | Home & Garden | 2.16× | ||
| 14 | Lawn mower | Home & Garden | 2.15× | ||
| 15 | Efficient energy use | Technology & Electronics | 2.00× | ||
| 16 | Terraced house | Home & Garden | 1.86× | ||
| 17 | Online newspaper | News | 1.86× | ||
| 18 | Ice Hockey World Championships | Sports | 1.75× | ||
| 19 | Greenhouse | Home & Garden | 1.55× | ||
| 20 | Whisky | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.08× | |
| Early Adopter Mentality | POWER | 1.71× | |
| Sustainability | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.48× | |
| Pet Ownership | JOY | 0.63× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Dagens Industri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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