A data profile of the people who buy, follow and care about Solar energy in Sweden — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 1,479,950 people in Sweden.
Solar energy has an estimated audience of 1,479,950 people in Sweden. 55.5% are female, 44.5% are male, average age 43.5. Top brand affinities: Solar power, Solar cell, Solar panel, Renewable energy, Biltema.
Top brand affinities include Solar power, Solar cell, Solar panel, with strongest over-indexing on Solar power (11.18× the country average).
Demographically, the Solar energy audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Solar energy fan in Sweden is more female, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Solar power.
The key figures that characterise the Solar energy profile in Sweden.
55.5% are female, 44.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.5 |
| Estimated audience size | 1,479,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Solar energy audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Watt | Home & Garden | 13.73× | ||
| 02 | Solar power | Home & Garden | 11.18× | ||
| 03 | Solar cell | Home & Garden | 7.92× | ||
| 04 | Traffic | Cars & Mobility | 7.64× | ||
| 05 | Automotive design | Business & Career | 7.39× | ||
| 06 | Solar panel | Home & Garden | 7.21× | ||
| 07 | Sustainable energy | Home & Garden | 5.53× | ||
| 08 | Renewable energy | Business & Career | 5.40× | ||
| 09 | Efficient energy use | Technology & Electronics | 4.62× | ||
| 10 | E.ON | Home & Garden | 4.49× | ||
| 11 | Vattenfall | Home & Garden | 3.76× | ||
| 12 | Electricity | Home & Garden | 2.87× | ||
| 13 | Dagens Industri | Business & Career | 2.38× | ||
| 14 | Biltema | Business & Career | 2.36× | ||
| 15 | Bauhaus | Shopping | 2.35× | ||
| 16 | Ice Hockey World Championships | Sports | 1.95× | ||
| 17 | Sweden | Travel & Leisure | 1.83× | ||
| 18 | Clas Ohlson | Shopping | 1.72× | ||
| 19 | Swedbank | Business & Career | 1.68× | ||
| 20 | Systembolaget | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 5.31× | |
| Social Media Usage | JOY | 1.29× | |
| Design Affinity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.36× | |
| Patriotism | CONSERVATISM | 0.36× | |
| Travelling | THRILL | 0.41× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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