A data profile of the people who buy, follow and care about Sustainable energy in Sweden — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 1,308,204 people in Sweden.
Sustainable energy has an estimated audience of 1,308,204 people in Sweden. 57.7% are female, 42.3% are male, average age 43.9. Top brand affinities: Solar power, Renewable energy, Dagens Industri, Efficient energy use, Electricity.
Top brand affinities include Solar power, Renewable energy, Dagens Industri, with strongest over-indexing on Solar power (9.11× the country average).
Demographically, the Sustainable energy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Sustainable energy fan in Sweden is more female, around 43.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Solar power.
The key figures that characterise the Sustainable energy profile in Sweden.
57.7% are female, 42.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.9 |
| Estimated audience size | 1,308,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 34% |
of the worldwide Sustainable energy audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alternative energy | Home & Garden | 14.40× | ||
| 02 | Solar power | Home & Garden | 9.11× | ||
| 03 | Efficient energy use | Technology & Electronics | 6.97× | ||
| 04 | Solar cell | Home & Garden | 6.67× | ||
| 05 | Renewable energy | Business & Career | 6.48× | ||
| 06 | Solar panel | Home & Garden | 5.89× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 4.97× | ||
| 08 | E.ON | Home & Garden | 4.67× | ||
| 09 | Electricity | Home & Garden | 4.64× | ||
| 10 | Vattenfall | Home & Garden | 4.57× | ||
| 11 | Solar energy | Home & Garden | 4.24× | ||
| 12 | Lawn mower | Home & Garden | 3.96× | ||
| 13 | Dagens Industri | Business & Career | 2.64× | ||
| 14 | Bauhaus | Shopping | 2.61× | ||
| 15 | Ice Hockey World Championships | Sports | 2.13× | ||
| 16 | Handelsbanken | News | 2.06× | ||
| 17 | Systembolaget | Shopping | 1.96× | ||
| 18 | Swedbank | Business & Career | 1.88× | ||
| 19 | Sweden | Travel & Leisure | 1.83× | ||
| 20 | Biltema | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 5.64× | |
| Social Media Usage | JOY | 1.85× | |
| Healthy Lifestyle | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Social Media Usage | JOY | 1.85× | |
| Urban Lifestyle | OPEN | 5.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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