A data profile of the people who buy, follow and care about Handelsbanken in Sweden — modelled from more than twelve digital signal sources. Handelsbanken has an estimated audience of 5,500,092 people in Sweden.
Handelsbanken has an estimated audience of 5,500,092 people in Sweden. 50.5% are female, 49.5% are male, average age 50.4. Top brand affinities: Swedbank, Life insurance, Danske Bank, Sveriges Television, Systembolaget.
Top brand affinities include Swedbank, Life insurance, Danske Bank, with strongest over-indexing on Swedbank (16.09× the country average).
Demographically, the Handelsbanken audience skews balanced with an average age of 50.4, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Handelsbanken fan in Sweden is balanced, around 50.4 years old, with strong Career Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Handelsbanken profile in Sweden.
50.5% are female, 49.5% are male, average age 50.4.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 50.4 |
| Estimated audience size | 5,500,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 11% | |
| 40-49 | 21% | |
| 50+ | 55% |
of the worldwide Handelsbanken audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 79.9% |
| United Kingdom | 7.2% |
| Norway | 4.1% |
The strongest cross-interests of the Handelsbanken audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life insurance | Business & Career | 19.20× | ||
| 02 | Swedbank | Business & Career | 16.09× | ||
| 03 | Django Unchained | Movies & TV | 13.10× | ||
| 04 | Kill Bill | Movies & TV | 7.38× | ||
| 05 | Idris Elba | Movies & TV | 7.29× | ||
| 06 | Danske Bank | Business & Career | 6.41× | ||
| 07 | Prison Break | Movies & TV | 5.87× | ||
| 08 | Retail banking | Business & Career | 4.45× | ||
| 09 | Vattenfall | Home & Garden | 2.87× | ||
| 10 | Banking | Business & Career | 2.36× | ||
| 11 | Sveriges Television | Technology & Electronics | 2.23× | ||
| 12 | Allsvenskan | Sports | 2.18× | ||
| 13 | Sustainable energy | Home & Garden | 2.06× | ||
| 14 | Systembolaget | Shopping | 1.87× | ||
| 15 | Dinner | Food & Beverages | 1.71× | ||
| 16 | Elgiganten | Shopping | 1.65× | ||
| 17 | Biltema | Business & Career | 1.61× | ||
| 18 | Apartment | Business & Career | 1.55× | ||
| 19 | Scandinavia | Travel & Leisure | 1.53× | ||
| 20 | Tele2 | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Family Orientation | CONSERVATISM | 1.37× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Mindfulness | BALANCE | 0.87× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Handelsbanken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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