A data profile of the people who buy, follow and care about Banking in Sweden — modelled from more than twelve digital signal sources. Banking has an estimated audience of 1,883,840 people in Sweden.
Banking has an estimated audience of 1,883,840 people in Sweden. 46.2% are female, 53.8% are male, average age 45.6. Top brand affinities: Handelsbanken, Biltema, Avanza, Danske Bank, Investment banking.
Top brand affinities include Handelsbanken, Biltema, Avanza, with strongest over-indexing on Handelsbanken (2.36× the country average).
Demographically, the Banking audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Banking fan in Sweden is balanced, around 45.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Handelsbanken.
The key figures that characterise the Banking profile in Sweden.
46.2% are female, 53.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 45.6 |
| Estimated audience size | 1,883,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Banking audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 3.22× | ||
| 02 | Investment banking | Business & Career | 2.68× | ||
| 03 | Danske Bank | Business & Career | 2.58× | ||
| 04 | Handelsbanken | News | 2.36× | ||
| 05 | Credit (finance) | Business & Career | 2.11× | ||
| 06 | Stock exchange | Business & Career | 1.97× | ||
| 07 | Loan | Business & Career | 1.89× | ||
| 08 | Wealth | Business & Career | 1.75× | ||
| 09 | Pension | Business & Career | 1.73× | ||
| 10 | Financial services | Business & Career | 1.71× | ||
| 11 | Biltema | Business & Career | 1.68× | ||
| 12 | Nordnet | Business & Career | 1.62× | ||
| 13 | Accounting | Business & Career | 1.61× | ||
| 14 | Avanza | Business & Career | 1.58× | ||
| 15 | Stock market | Business & Career | 1.58× | ||
| 16 | Solar cell | Home & Garden | 1.57× | ||
| 17 | Mortgage loans | Business & Career | 1.55× | ||
| 18 | Vacuum cleaner | Home & Garden | 1.53× | ||
| 19 | Credit cards | Business & Career | 1.51× | ||
| 20 | Klarna | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.23× | |
| Social Media Usage | JOY | 1.08× | |
| Creativity | OPEN | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Healthy Lifestyle | BALANCE | 0.40× | |
| Travelling | THRILL | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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