A data profile of the people who buy, follow and care about Banking in Denmark — modelled from more than twelve digital signal sources. Banking has an estimated audience of 1,292,618 people in Denmark.
Banking has an estimated audience of 1,292,618 people in Denmark. 45.4% are female, 54.6% are male, average age 46.9. Top brand affinities: Danske Bank, Jyske Bank, Online banking, Mortgage loans, Loan.
Top brand affinities include Danske Bank, Jyske Bank, Online banking, with strongest over-indexing on Danske Bank (1.76× the country average).
Demographically, the Banking audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
The typical Banking fan in Denmark is balanced, around 46.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Banking profile in Denmark.
45.4% are female, 54.6% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 46.9 |
| Estimated audience size | 1,292,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Banking audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 3.09× | ||
| 02 | Home insurance | Business & Career | 2.41× | ||
| 03 | Share (finance) | Business & Career | 2.31× | ||
| 04 | Interest | Business & Career | 2.04× | ||
| 05 | Loan | Business & Career | 1.96× | ||
| 06 | Retirement | Business & Career | 1.89× | ||
| 07 | Credit (finance) | Business & Career | 1.82× | ||
| 08 | Interest rate | Business & Career | 1.79× | ||
| 09 | Danske Bank | Business & Career | 1.76× | ||
| 10 | Saxo Bank | Business & Career | 1.73× | ||
| 11 | Revolut | Business & Career | 1.73× | ||
| 12 | Mortgage loans | Business & Career | 1.71× | ||
| 13 | Consumer | Business & Career | 1.69× | ||
| 14 | Investor | Business & Career | 1.66× | ||
| 15 | Stock exchange | Business & Career | 1.58× | ||
| 16 | Pension | Business & Career | 1.57× | ||
| 17 | Stock market | Business & Career | 1.57× | ||
| 18 | Financial services | Business & Career | 1.55× | ||
| 19 | Heat pump | Home & Garden | 1.55× | ||
| 20 | Jyske Bank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.03× | |
| Social Media Usage | JOY | 0.87× | |
| Urban Lifestyle | OPEN | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.53× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Early Adopter Mentality | POWER | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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