A data profile of the people who buy, follow and care about Banking in Ireland — modelled from more than twelve digital signal sources. Banking has an estimated audience of 1,229,059 people in Ireland.
Banking has an estimated audience of 1,229,059 people in Ireland. 56.3% are female, 43.7% are male, average age 42.5. Top brand affinities: Bank of Ireland, Online banking, Revolut, Investment banking, Allianz.
Top brand affinities include Bank of Ireland, Online banking, Revolut, with strongest over-indexing on Bank of Ireland (1.61× the country average).
Demographically, the Banking audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Banking fan in Ireland is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Bank of Ireland.
The key figures that characterise the Banking profile in Ireland.
56.3% are female, 43.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 42.5 |
| Estimated audience size | 1,229,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Banking audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barclaycard | Business & Career | 2.19× | ||
| 02 | Online banking | Business & Career | 2.18× | ||
| 03 | Union-Bank | Business & Career | 2.18× | ||
| 04 | Erste Bank | Business & Career | 2.18× | ||
| 05 | American Express | Business & Career | 2.07× | ||
| 06 | Barclays | Business & Career | 2.06× | ||
| 07 | Investment banking | Business & Career | 1.86× | ||
| 08 | Raiffeisen Bank | Business & Career | 1.78× | ||
| 09 | Banque Cantonale Neuchâteloise | Business & Career | 1.78× | ||
| 10 | Bank of Ireland | Business & Career | 1.61× | ||
| 11 | Revolut | Business & Career | 1.61× | ||
| 12 | MasterCard | Business & Career | 1.61× | ||
| 13 | Automated teller machine | Business & Career | 1.61× | ||
| 14 | Volkswagen Bank | Business & Career | 1.61× | ||
| 15 | Allianz | Business & Career | 1.58× | ||
| 16 | Bunq | Business & Career | 1.58× | ||
| 17 | TransferWise | Business & Career | 1.57× | ||
| 18 | Qonto | Business & Career | 1.57× | ||
| 19 | Babe (film) | Movies & TV | 1.51× | ||
| 20 | Raisin | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.99× | |
| Travelling | THRILL | 0.90× | |
| Need for Security | CONSERVATISM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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