A data profile of the people who buy, follow and care about Banking in Netherlands — modelled from more than twelve digital signal sources. Banking has an estimated audience of 2,397,254 people in Netherlands.
The average Banking fan in Netherlands is 44.4 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Rabobank, ABN AMRO, Aldi, with strongest over-indexing on Rabobank (2.02× the country average).
Demographically, the Banking audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Banking fan in Netherlands is balanced, around 44.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rabobank.
The key figures that characterise the Banking profile in Netherlands.
47.3% are female, 52.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 44.4 |
| Estimated audience size | 2,397,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Banking audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
Where the Banking audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 1.17× | |
| 02 | North Brabant | ~400K | 1.10× | |
| 03 | Zuid-Holland | ~600K | 1.08× | |
| 04 | Gelderland | ~300K | 1.06× | |
| 05 | Friesland | ~90K | 1.03× | |
| 06 | Flevoland | ~70K | 1.02× | |
| 07 | Drenthe | ~70K | 1.01× | |
| 08 | Overijssel | ~200K | 0.97× | |
| 09 | Groningen | ~80K | 0.97× | |
| 10 | Zeeland | ~50K | 0.95× | |
| 11 | North Holland | ~400K | 0.94× | |
| 12 | Utrecht | ~100K | 0.70× |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 4.66× | ||
| 02 | Argenta | Business & Career | 4.66× | ||
| 03 | Electronic funds transfer | Business & Career | 3.12× | ||
| 04 | ASN Bank | Business & Career | 2.82× | ||
| 05 | Revolut | Business & Career | 2.47× | ||
| 06 | Western Union | Business & Career | 2.30× | ||
| 07 | Financial services | Business & Career | 2.24× | ||
| 08 | Essent | Home & Garden | 2.06× | ||
| 09 | Rabobank | Business & Career | 2.02× | ||
| 10 | ABN AMRO | Business & Career | 1.92× | ||
| 11 | Credit cards | Business & Career | 1.82× | ||
| 12 | Insurance | Business & Career | 1.81× | ||
| 13 | Job hunting | Business & Career | 1.67× | ||
| 14 | Scapino | Fashion & Accessoires | 1.64× | ||
| 15 | Vattenfall | Home & Garden | 1.61× | ||
| 16 | Mortgage loans | Business & Career | 1.58× | ||
| 17 | Aldi | Shopping | 1.57× | ||
| 18 | Indeed.com | Business & Career | 1.56× | ||
| 19 | Chair | Home & Garden | 1.53× | ||
| 20 | Dirk van den Broek | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.31× | |
| Design Affinity | PREMIUM | 1.31× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Sustainability | BALANCE | 0.93× |
Banking has an estimated audience of 2,397,254 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
47.3% of Banking fans are female, 52.7% are male, with an average age of 44.4 years.
Banking fans show strongest brand affinity for Rabobank (2.02×), ABN AMRO (1.92×), and Aldi (1.57×) over the country average.
Banking fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Brabant (reach ~400K), and North Holland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Banking itself, the audience over-indexes on ABN AMRO (1.92×), Aldi (1.57×), Financial services (2.24×), and Online banking (4.66×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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