A data profile of the people who buy, follow and care about Banking in Mexico — modelled from more than twelve digital signal sources. Banking has an estimated audience of 6,813,872 people in Mexico.
The average Banking fan in Mexico is 35.8 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Baja California.
Top brand affinities include HSBC, Financial services, AutoZone, with strongest over-indexing on HSBC (2.61× the country average).
Demographically, the Banking audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Banking fan in Mexico is balanced, around 35.8 years old, with strong DIY Mentality tendencies and a notable affinity for HSBC.
The key figures that characterise the Banking profile in Mexico.
48.0% are female, 52.0% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 35.8 |
| Estimated audience size | 6,813,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Banking audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
Where the Banking audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~200K | 3.94× | |
| 02 | Nayarit | ~200K | 2.71× | |
| 03 | Yucatan | ~300K | 1.92× | |
| 04 | Baja California | ~500K | 1.60× | |
| 05 | Jalisco | ~600K | 1.28× | |
| 06 | State of Mexico | ~1M | 1.16× | |
| 07 | Chiapas | ~200K | 0.90× | |
| 08 | Chihuahua | ~200K | 0.86× | |
| 09 | Campeche | ~40K | 0.84× | |
| 10 | Guerrero | ~100K | 0.80× | |
| 11 | Colima | ~30K | 0.80× | |
| 12 | Durango | ~70K | 0.72× | |
| 13 | Zacatecas | ~60K | 0.72× | |
| 14 | Puebla | ~300K | 0.71× | |
| 15 | Aguascalientes | ~60K | 0.71× | |
| 16 | Tlaxcala | ~60K | 0.71× | |
| 17 | Nuevo Leon | ~300K | 0.70× | |
| 18 | Guanajuato | ~200K | 0.70× | |
| 19 | Coahuila de Zaragoza | ~100K | 0.69× | |
| 20 | Morelos | ~80K | 0.69× | |
| 21 | Michoacan de Ocampo | ~200K | 0.68× | |
| 22 | Hidalgo | ~100K | 0.62× | |
| 23 | Veracruz (state) | ~200K | 0.58× | |
| 24 | Distrito Federal | ~400K | 0.50× |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Car Rental | Cars & Mobility | 3.36× | ||
| 02 | HSBC | Business & Career | 2.61× | ||
| 03 | Whirlpool Corporation | Home & Garden | 2.35× | ||
| 04 | Mouthwash | Health | 2.17× | ||
| 05 | Financial technology | Business & Career | 2.01× | ||
| 06 | Retail banking | Business & Career | 1.90× | ||
| 07 | Online banking | Business & Career | 1.87× | ||
| 08 | Investment banking | Business & Career | 1.86× | ||
| 09 | Movistar | Technology & Electronics | 1.80× | ||
| 10 | Openbank | Business & Career | 1.79× | ||
| 11 | Financial services | Business & Career | 1.77× | ||
| 12 | AutoZone | Cars & Mobility | 1.71× | ||
| 13 | Credit (finance) | Business & Career | 1.68× | ||
| 14 | Nescafé | Food & Beverages | 1.60× | ||
| 15 | Michelin | Cars & Mobility | 1.59× | ||
| 16 | Peugeot | Cars & Mobility | 1.58× | ||
| 17 | Renault | Cars & Mobility | 1.57× | ||
| 18 | Insurance | Business & Career | 1.51× | ||
| 19 | Loan | Business & Career | 1.51× | ||
| 20 | CAC 40 | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.06× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Tradition | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.61× | |
| Individualism | JOY | 0.67× | |
| Indulgence | JOY | 0.69× |
Banking has an estimated audience of 6,813,872 people in Mexico, concentrated in State of Mexico and Jalisco.
48.0% of Banking fans are female, 52.0% are male, with an average age of 35.8 years.
Banking fans show strongest brand affinity for HSBC (2.61×), Financial services (1.77×), and AutoZone (1.71×) over the country average.
Banking fans in Mexico are most concentrated in State of Mexico (reach ~1M), Jalisco (reach ~600K), and Baja California (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Banking itself, the audience over-indexes on Financial services (1.77×), AutoZone (1.71×), Insurance (1.51×), and Credit (finance) (1.68×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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