Banking Audience in Mexico
Banking has an estimated audience of 6,813,872 people in Mexico. 48.0% are female, 52.0% are male, average age 35.8. Top regions: State of Mexico, Jalisco, Baja California. Top brand affinities: HSBC, Financial services, AutoZone, Insurance, Credit (finance).
The average Banking fan in Mexico is 35.8 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Baja California. Top brand affinities include HSBC, Financial services, AutoZone, with strongest over-indexing on HSBC (2.61× the country average). Demographically, the Banking audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Banking fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 35.8 |
| Estimated audience size | 6,813,872 |
Audience persona
The typical Banking fan in Mexico is balanced, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for HSBC.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,086,897 | 1.16× |
| Jalisco | 651,583 | 1.29× |
| Baja California | 465,352 | 1.64× |
| Distrito Federal | 409,555 | 0.46× |
| Yucatan | 285,939 | 2.02× |
| Nuevo Leon | 271,404 | 0.66× |
| Puebla | 240,839 | 0.67× |
| Baja California Sur | 233,637 | 4.29× |
| Guanajuato | 208,229 | 0.65× |
| Nayarit | 196,594 | 2.99× |
| Chihuahua | 195,797 | 0.83× |
| Veracruz (state) | 194,951 | 0.49× |
| Chiapas | 178,441 | 0.87× |
| Michoacan de Ocampo | 137,305 | 0.58× |
| Guerrero | 124,625 | 0.72× |
| Coahuila de Zaragoza | 119,835 | 0.59× |
| Hidalgo | 75,273 | 0.46× |
| Morelos | 61,100 | 0.52× |
| Durango | 48,273 | 0.51× |
| Aguascalientes | 45,842 | 0.53× |
| Zacatecas | 36,836 | 0.43× |
| Campeche | 36,476 | 0.7× |
| Tlaxcala | 27,582 | 0.35× |
| Colima | 25,902 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HSBC | 2.61× | Business & Career |
| Financial services | 1.77× | Business & Career |
| AutoZone | 1.71× | Cars & Mobility |
| Insurance | 1.51× | Business & Career |
| Credit (finance) | 1.68× | Business & Career |
| Online banking | 1.87× | Business & Career |
| Movistar | 1.8× | Technology & Electronics |
| Renault | 1.57× | Cars & Mobility |
| Investment banking | 1.86× | Business & Career |
| Mouthwash | 2.17× | Health |
| Loan | 1.51× | Business & Career |
| Financial technology | 2.01× | Business & Career |
| Retail banking | 1.9× | Business & Career |
| CAC 40 | 1.51× | Business & Career |
| Whirlpool Corporation | 2.35× | Home & Garden |
| Openbank | 1.79× | Business & Career |
| Peugeot | 1.58× | Cars & Mobility |
| National Car Rental | 3.36× | Cars & Mobility |
| Nescafé | 1.6× | Food & Beverages |
| Santander México | 1.84× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.26 |
| Quality Awareness | PREMIUM | 1.18 |
| Spirituality | BALANCE | 1.16 |
| Travelling | THRILL | 1.16 |
| Urban Lifestyle | OPEN | 1.05 |
| Risk Appetite | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
See Banking audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
Frequently asked questions
How many fans does Banking have in Mexico?
Banking has an estimated audience of 6,813,872 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Banking fans?
48.0% of Banking fans are female, 52.0% are male, with an average age of 35.8 years.
Which brands do Banking fans like most?
Banking fans show strongest brand affinity for HSBC (2.61×), Financial services (1.77×), and AutoZone (1.71×) over the country average.
Where do Banking fans live in Mexico?
Banking fans in Mexico are most concentrated in State of Mexico (reach 1,086,897), Jalisco (reach 651,583), and Baja California (reach 465,352). These three regions account for the largest share of the active audience.
What other brands do Banking fans also like?
Beyond Banking itself, the audience over-indexes on Financial services (1.77×), AutoZone (1.71×), Insurance (1.51×), and Credit (finance) (1.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.