A data profile of the people who buy, follow and care about Dirk van den Broek in Netherlands — modelled from more than twelve digital signal sources. Dirk van den Broek has an estimated audience of 2,211,704 people in Netherlands.
The average Dirk van den Broek fan in Netherlands is 47.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Shopping and fashion, Game consoles, Lidl, with strongest over-indexing on Shopping and fashion (6.95× the country average).
Demographically, the Dirk van den Broek audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Dirk van den Broek fan in Netherlands is more female, around 47.3 years old, with strong Tradition tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Dirk van den Broek profile in Netherlands.
62.0% are female, 38.0% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 47.3 |
| Estimated audience size | 2,211,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Dirk van den Broek audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 93.7% |
| Germany | 5.1% |
| Poland | 0.3% |
Where the Dirk van den Broek audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 2.60× | |
| 02 | Zuid-Holland | ~1M | 2.34× | |
| 03 | Flevoland | ~100K | 2.09× | |
| 04 | Overijssel | ~100K | 0.86× | |
| 05 | North Brabant | ~200K | 0.60× | |
| 06 | Drenthe | ~30K | 0.49× | |
| 07 | Friesland | ~40K | 0.46× | |
| 08 | Gelderland | ~100K | 0.45× | |
| 09 | Groningen | ~30K | 0.34× | |
| 10 | Limburg | ~40K | 0.30× |
The strongest cross-interests of the Dirk van den Broek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 6.95× | ||
| 02 | Game consoles | Technology & Electronics | 6.95× | ||
| 03 | Love & Sex | Kids & Family | 6.95× | ||
| 04 | Valentine's Day | Kids & Family | 6.95× | ||
| 05 | SunExpress | Travel & Leisure | 6.95× | ||
| 06 | Fried chicken | Food & Beverages | 6.95× | ||
| 07 | Hyundai | Cars & Mobility | 3.97× | ||
| 08 | Real estate broker | Home & Garden | 3.58× | ||
| 09 | Supermarket | Shopping | 2.61× | ||
| 10 | Take-out | Food & Beverages | 2.55× | ||
| 11 | Lidl | Shopping | 2.43× | ||
| 12 | Charitable organization | Politics & Society | 2.03× | ||
| 13 | Shopping malls | Shopping | 2.00× | ||
| 14 | Primark | Shopping | 1.96× | ||
| 15 | McDonald's | Food & Beverages | 1.86× | ||
| 16 | KFC | Food & Beverages | 1.82× | ||
| 17 | Feyenoord | Sports | 1.64× | ||
| 18 | IKEA | Home & Garden | 1.59× | ||
| 19 | Jumbo (supermarket) | Shopping | 1.52× | ||
| 20 | Toto (band) | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.02× | |
| Convenience Orientation | PREMIUM | 1.92× | |
| Community Orientation | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Early Adopter Mentality | POWER | 0.87× |
Dirk van den Broek's target market in Netherlands covers an estimated 2,211,704 people, concentrated in Zuid-Holland and North Holland.
62.0% of the Dirk van den Broek audience are female, 38.0% are male, with an average age of 47.3 years.
Dirk van den Broek fans show strongest brand affinity for Shopping and fashion (6.95×), Game consoles (6.95×), and Lidl (2.43×) over the country average.
Dirk van den Broek fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~1M), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dirk van den Broek itself, the audience over-indexes on Game consoles (6.95×), Lidl (2.43×), Feyenoord (1.64×), and Love & Sex (6.95×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Dirk van den Broek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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