A data profile of the people who buy, follow and care about Primark in Netherlands — modelled from more than twelve digital signal sources. Primark has an estimated audience of 4,710,376 people in Netherlands.
The average Primark fan in Netherlands is 38.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include C&A, Etos, HEMA, with strongest over-indexing on C&A (3.66× the country average).
Demographically, the Primark audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Primark fan in Netherlands is more female, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for C&A.
The key figures that characterise the Primark profile in Netherlands.
77.4% are female, 22.6% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 38.2 |
| Estimated audience size | 4,710,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 19% |
Where the Primark audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1.5M | 1.52× | |
| 02 | Flevoland | ~200K | 1.42× | |
| 03 | North Holland | ~1M | 1.32× | |
| 04 | North Brabant | ~800K | 1.10× | |
| 05 | Groningen | ~200K | 1.07× | |
| 06 | Overijssel | ~300K | 1.00× | |
| 07 | Limburg | ~300K | 0.98× | |
| 08 | Gelderland | ~600K | 0.94× | |
| 09 | Utrecht | ~300K | 0.85× | |
| 10 | Drenthe | ~90K | 0.63× | |
| 11 | Zeeland | ~60K | 0.62× | |
| 12 | Friesland | ~100K | 0.58× |
The strongest cross-interests of the Primark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bershka | Shopping | 3.71× | ||
| 02 | C&A | Shopping | 3.66× | ||
| 03 | Loavies | Fashion & Accessoires | 3.36× | ||
| 04 | Scapino | Fashion & Accessoires | 3.03× | ||
| 05 | Etos | Health | 2.97× | ||
| 06 | Zara | Shopping | 2.72× | ||
| 07 | Adventure | Travel & Leisure | 2.62× | ||
| 08 | Children's clothing | Fashion & Accessoires | 2.61× | ||
| 09 | H&M | Shopping | 2.49× | ||
| 10 | HEMA | Shopping | 2.37× | ||
| 11 | Rituals | Beauty & Wellness | 2.29× | ||
| 12 | Kruidvat | Shopping | 2.21× | ||
| 13 | Sports | Sports | 1.96× | ||
| 14 | Belgium | Travel & Leisure | 1.87× | ||
| 15 | Lidl | Shopping | 1.85× | ||
| 16 | IKEA | Home & Garden | 1.80× | ||
| 17 | Pets | Pets & Animals | 1.78× | ||
| 18 | Netherlands | Travel & Leisure | 1.71× | ||
| 19 | Aldi | Shopping | 1.62× | ||
| 20 | Movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.32× | |
| Patriotism | CONSERVATISM | 1.96× | |
| Price Sensitivity | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Design Affinity | PREMIUM | 1.15× |
Primark's target market in Netherlands covers an estimated 4,710,376 people, concentrated in Zuid-Holland and North Holland.
77.4% of the Primark audience are female, 22.6% are male, with an average age of 38.2 years.
Primark fans show strongest brand affinity for C&A (3.66×), Etos (2.97×), and HEMA (2.37×) over the country average.
Primark fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Primark itself, the audience over-indexes on Etos (2.97×), HEMA (2.37×), Kruidvat (2.21×), and Sports (1.96×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Primark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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