Rascasse Audience Intelligence

Loavies Target Market in Netherlands

A data profile of the people who buy, follow and care about Loavies in Netherlands — modelled from more than twelve digital signal sources. Loavies has an estimated audience of 1,795,213 people in Netherlands.

The average Loavies fan in Netherlands is 37.8 years old, more female, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.

Top brand affinities include Shopping and fashion, Valentine's Day, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (171.21× the country average).

Demographically, the Loavies audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Loavies fan in Netherlands is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Shopping and fashion.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Loavies profile in Netherlands.

Audience size
1.8M
in Netherlands
Gender
62.1%
37.9% male
Age
37.8
average years
Country rank
#639
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Loavies

62.1% are female, 37.9% are male, average age 37.8.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Loavies audience in Netherlands
MetricValue
Female62.1%
Male37.9%
Average age37.8
Estimated audience size1,795,213
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Loavies audience in Netherlands
Age bracketShare%
16-1923%
20-2921%
30-3917%
40-4920%
50+18%
Fig. 04

Worldwide distribution

78.5%

of the worldwide Loavies audience comes from Netherlands.

Worldwide audience distribution share by country for Loavies
CountryShare
Netherlands78.5%
Belgium20.3%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loavies audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Loavies customers by region in Netherlands
#RegionReachAffinity×
01Overijssel~200K1.47×
02North Brabant~400K1.25×
03Gelderland~300K1.20×
04Friesland~70K1.09×
05Drenthe~50K0.99×
06Zuid-Holland~400K0.92×
07Limburg~100K0.84×
08Groningen~50K0.83×
09North Holland~300K0.77×
10Flevoland~30K0.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loavies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loavies audience
#·InterestCategoryAffinity×
01Daily HoroscopeInternet & Social Media376.56×
02Car2GoCars & Mobility304.94×
03Valentine's DayKids & Family271.00×
04Exfoliation (cosmetology)Beauty & Wellness229.53×
05Costa RicaTravel & Leisure222.34×
06Shopping and fashionShopping171.21×
07Christmas treeKids & Family143.97×
08Love & SexKids & Family120.93×
09FlirtingKids & Family66.15×
10Real estate brokerHome & Garden54.47×
11Grand Theft Auto OnlineGames36.53×
12Christmas GiftKids & Family33.33×
13ExhibitionArts & Culture23.66×
14Game consolesTechnology & Electronics23.35×
15Sustainable productsPolitics & Society22.09×
16Burnout (psychology)Health15.64×
17Live televisionMovies & TV15.35×
18Self-healingHealth15.19×
19Pound cakeFood & Beverages11.41×
20Danish designHome & Garden6.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loavies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Loavies audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.32×
Design AffinityPREMIUM2.24×
Risk AppetiteTHRILL1.67×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Loavies audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
IndulgenceJOY0.77×
Career OrientationPOWER0.77×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Loavies's target market in Netherlands?

Loavies's target market in Netherlands covers an estimated 1,795,213 people, concentrated in Zuid-Holland and North Brabant.

02

What is the gender split and age of Loavies customers?

62.1% of the Loavies audience are female, 37.9% are male, with an average age of 37.8 years.

03

Which brands do Loavies fans like most?

Loavies fans show strongest brand affinity for Shopping and fashion (171.21×), Valentine's Day (271.0×), and Exfoliation (cosmetology) (229.53×) over the country average.

04

Where do Loavies fans live in Netherlands?

Loavies fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~400K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Loavies fans also like?

Beyond Loavies itself, the audience over-indexes on Valentine's Day (271.0×), Exfoliation (cosmetology) (229.53×), Costa Rica (222.34×), and Love & Sex (120.93×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Loavies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →