A data profile of the people who buy, follow and care about Danish design in Netherlands — modelled from more than twelve digital signal sources. Danish design has an estimated audience of 1,538,674 people in Netherlands.
The average Danish design fan in Netherlands is 41.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Loods 5, JYSK, Loavies, with strongest over-indexing on Loods 5 (8.72× the country average).
Demographically, the Danish design audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Danish design fan in Netherlands is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Loods 5.
The key figures that characterise the Danish design profile in Netherlands.
72.9% are female, 27.1% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 41.4 |
| Estimated audience size | 1,538,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Danish design audience comes from Netherlands.
| Country | Share |
|---|---|
| Japan | 16.5% |
| Germany | 12.6% |
| United States | 9.8% |
Where the Danish design audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~70K | 1.18× | |
| 02 | North Brabant | ~300K | 1.15× | |
| 03 | North Holland | ~300K | 1.11× | |
| 04 | Limburg | ~100K | 1.08× | |
| 05 | Groningen | ~60K | 1.06× | |
| 06 | Zeeland | ~30K | 1.02× | |
| 07 | Flevoland | ~40K | 1.01× | |
| 08 | Overijssel | ~100K | 0.93× | |
| 09 | Drenthe | ~40K | 0.92× | |
| 10 | Gelderland | ~200K | 0.90× | |
| 11 | Zuid-Holland | ~300K | 0.88× | |
| 12 | Utrecht | ~100K | 0.80× |
The strongest cross-interests of the Danish design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Bruno | Fashion & Accessoires | 16.47× | ||
| 02 | Maisons du Monde | Home & Garden | 13.29× | ||
| 03 | Loods 5 | Home & Garden | 8.72× | ||
| 04 | Maje | Shopping | 8.41× | ||
| 05 | COS | Shopping | 7.78× | ||
| 06 | Isabel Marant | Fashion & Accessoires | 7.78× | ||
| 07 | Immoweb | Home & Garden | 7.65× | ||
| 08 | JYSK | Home & Garden | 6.74× | ||
| 09 | Loavies | Fashion & Accessoires | 6.57× | ||
| 10 | Praxis (store) | Shopping | 5.81× | ||
| 11 | Horse training | Pets & Animals | 4.91× | ||
| 12 | Holiday village | Travel & Leisure | 4.80× | ||
| 13 | Home Interiors | Home & Garden | 4.73× | ||
| 14 | Hardware store | Home & Garden | 4.65× | ||
| 15 | Tour de France | Sports | 4.14× | ||
| 16 | Garden centre | Home & Garden | 3.72× | ||
| 17 | Ibiza | Travel & Leisure | 3.64× | ||
| 18 | Center Parcs | Travel & Leisure | 3.49× | ||
| 19 | HEMA | Shopping | 2.64× | ||
| 20 | Netherlands | Travel & Leisure | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.11× | |
| Healthy Lifestyle | BALANCE | 1.81× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Travelling | THRILL | 0.85× |
Danish design has an estimated audience of 1,538,674 people in Netherlands, concentrated in Zuid-Holland and North Holland.
72.9% of Danish design fans are female, 27.1% are male, with an average age of 41.4 years.
Danish design fans show strongest brand affinity for Loods 5 (8.72×), JYSK (6.74×), and Loavies (6.57×) over the country average.
Danish design fans in Netherlands are most concentrated in Zuid-Holland (reach ~300K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Danish design itself, the audience over-indexes on JYSK (6.74×), Loavies (6.57×), COS (7.78×), and Maisons du Monde (13.29×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Danish design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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