A data profile of the people who buy, follow and care about Tour de France in Netherlands — modelled from more than twelve digital signal sources. Tour de France has an estimated audience of 1,673,919 people in Netherlands.
The average Tour de France fan in Netherlands is 41.2 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Jutta Leerdam, Bicycle touring, Max Verstappen, with strongest over-indexing on Jutta Leerdam (3.32× the country average).
Demographically, the Tour de France audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tour de France fan in Netherlands is more male, around 41.2 years old, with strong Social Media Usage tendencies and a notable affinity for Jutta Leerdam.
The key figures that characterise the Tour de France profile in Netherlands.
37.3% are female, 62.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 41.2 |
| Estimated audience size | 1,673,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Tour de France audience comes from Netherlands.
| Country | Share |
|---|---|
| France | 34.3% |
| United States | 11.2% |
| Germany | 7.8% |
Where the Tour de France audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~300K | 1.20× | |
| 02 | Overijssel | ~100K | 1.20× | |
| 03 | Gelderland | ~200K | 1.18× | |
| 04 | Limburg | ~100K | 1.11× | |
| 05 | Zuid-Holland | ~400K | 1.08× | |
| 06 | North Holland | ~300K | 1.01× | |
| 07 | Drenthe | ~50K | 0.97× | |
| 08 | Friesland | ~60K | 0.95× | |
| 09 | Zeeland | ~30K | 0.93× | |
| 10 | Utrecht | ~100K | 0.86× | |
| 11 | Groningen | ~50K | 0.80× | |
| 12 | Flevoland | ~30K | 0.75× |
The strongest cross-interests of the Tour de France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cycling team | Sports | 5.33× | ||
| 02 | Cervélo | Cars & Mobility | 5.27× | ||
| 03 | Bicycle touring | Sports | 5.22× | ||
| 04 | Pinarello | Cars & Mobility | 5.21× | ||
| 05 | Giro d'Italia | Sports | 5.18× | ||
| 06 | Road cycling | Sports | 5.14× | ||
| 07 | Cyclo-cross | Sports | 4.81× | ||
| 08 | Cross-country cycling | Sports | 4.63× | ||
| 09 | Racing bicycle | Sports | 4.59× | ||
| 10 | Wout Van Aert | Sports | 4.32× | ||
| 11 | Road bicycle | Sports | 4.28× | ||
| 12 | Jutta Leerdam | Sports | 3.32× | ||
| 13 | Femke Kok | Sports | 3.32× | ||
| 14 | Cycle sport | Sports | 2.76× | ||
| 15 | Mathieu Van der Poel | Sports | 2.53× | ||
| 16 | Lando Norris | Sports | 1.97× | ||
| 17 | George Russell | Sports | 1.97× | ||
| 18 | Red Bull Racing | Sports | 1.87× | ||
| 19 | Max Verstappen | Sports | 1.78× | ||
| 20 | Voetbal International | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.93× | |
| Design Affinity | PREMIUM | 1.29× | |
| Healthy Lifestyle | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.86× |
Tour de France has an estimated audience of 1,673,919 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
37.3% of Tour de France fans are female, 62.7% are male, with an average age of 41.2 years.
Tour de France fans show strongest brand affinity for Jutta Leerdam (3.32×), Bicycle touring (5.22×), and Max Verstappen (1.78×) over the country average.
Tour de France fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~300K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tour de France itself, the audience over-indexes on Bicycle touring (5.22×), Max Verstappen (1.78×), Femke Kok (3.32×), and Racing bicycle (4.59×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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