A data profile of the people who buy, follow and care about Ibiza in Netherlands — modelled from more than twelve digital signal sources. Ibiza has an estimated audience of 1,780,725 people in Netherlands.
The average Ibiza fan in Netherlands is 41.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Loavies, PSV Eindhoven, JYSK, with strongest over-indexing on Loavies (5.16× the country average).
Demographically, the Ibiza audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ibiza fan in Netherlands is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Loavies.
The key figures that characterise the Ibiza profile in Netherlands.
63.7% are female, 36.3% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 41.4 |
| Estimated audience size | 1,780,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Ibiza audience comes from Netherlands.
| Country | Share |
|---|---|
| United Kingdom | 12.4% |
| Spain | 11.5% |
| United States | 10.7% |
Where the Ibiza audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~400K | 1.29× | |
| 02 | Gelderland | ~300K | 1.18× | |
| 03 | Zuid-Holland | ~500K | 1.12× | |
| 04 | Overijssel | ~100K | 1.11× | |
| 05 | North Holland | ~400K | 1.07× | |
| 06 | Limburg | ~100K | 1.07× | |
| 07 | Friesland | ~70K | 1.05× | |
| 08 | Drenthe | ~50K | 0.90× | |
| 09 | Zeeland | ~30K | 0.88× | |
| 10 | Flevoland | ~40K | 0.83× | |
| 11 | Utrecht | ~100K | 0.77× | |
| 12 | Groningen | ~50K | 0.75× |
The strongest cross-interests of the Ibiza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Isabel Marant | Fashion & Accessoires | 5.77× | ||
| 02 | Immoweb | Home & Garden | 5.66× | ||
| 03 | Loods 5 | Home & Garden | 5.31× | ||
| 04 | Loavies | Fashion & Accessoires | 5.16× | ||
| 05 | Stone Island | Fashion & Accessoires | 5.00× | ||
| 06 | JYSK | Home & Garden | 4.59× | ||
| 07 | Horse & Rider | Pets & Animals | 4.51× | ||
| 08 | Horse training | Pets & Animals | 4.20× | ||
| 09 | Danish design | Home & Garden | 3.88× | ||
| 10 | Fishing reel | Sports | 3.59× | ||
| 11 | Holiday village | Travel & Leisure | 3.52× | ||
| 12 | Lifestyle brand | Fashion & Accessoires | 3.33× | ||
| 13 | Tour de France | Sports | 3.14× | ||
| 14 | Hardware store | Home & Garden | 2.79× | ||
| 15 | De Bijenkorf | Shopping | 2.75× | ||
| 16 | Center Parcs | Travel & Leisure | 2.72× | ||
| 17 | Horeca | Travel & Leisure | 2.59× | ||
| 18 | PSV Eindhoven | Sports | 2.22× | ||
| 19 | HEMA | Shopping | 2.09× | ||
| 20 | Eredivisie | Sports | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.99× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Travelling | THRILL | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Family Orientation | CONSERVATISM | 0.56× | |
| Urban Lifestyle | OPEN | 0.57× |
Ibiza has an estimated audience of 1,780,725 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
63.7% of Ibiza fans are female, 36.3% are male, with an average age of 41.4 years.
Ibiza fans show strongest brand affinity for Loavies (5.16×), PSV Eindhoven (2.22×), and JYSK (4.59×) over the country average.
Ibiza fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Brabant (reach ~400K), and North Holland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ibiza itself, the audience over-indexes on PSV Eindhoven (2.22×), JYSK (4.59×), Loods 5 (5.31×), and Isabel Marant (5.77×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Ibiza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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