A data profile of the people who buy, follow and care about De Bijenkorf in Netherlands — modelled from more than twelve digital signal sources. De Bijenkorf has an estimated audience of 2,219,716 people in Netherlands.
The average De Bijenkorf fan in Netherlands is 41.0 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Loavies, Child development, MS Mode, with strongest over-indexing on Loavies (1.62× the country average).
Demographically, the De Bijenkorf audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical De Bijenkorf fan in Netherlands is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Loavies.
The key figures that characterise the De Bijenkorf profile in Netherlands.
63.1% are female, 36.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 41.0 |
| Estimated audience size | 2,219,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide De Bijenkorf audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 73.3% |
| Belgium | 23.8% |
| China | 0.7% |
Where the De Bijenkorf audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~900K | 2.24× | |
| 02 | Zuid-Holland | ~800K | 1.63× | |
| 03 | Utrecht | ~300K | 1.51× | |
| 04 | North Brabant | ~400K | 1.23× | |
| 05 | Limburg | ~200K | 1.17× | |
| 06 | Flevoland | ~50K | 0.85× | |
| 07 | Gelderland | ~200K | 0.79× | |
| 08 | Overijssel | ~100K | 0.64× | |
| 09 | Zeeland | ~30K | 0.61× | |
| 10 | Friesland | ~40K | 0.53× | |
| 11 | Drenthe | ~30K | 0.50× | |
| 12 | Groningen | ~30K | 0.45× |
The strongest cross-interests of the De Bijenkorf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babywearing | Kids & Family | 1.74× | ||
| 02 | Babypark | Shopping | 1.73× | ||
| 03 | Schattige Babykleertjes | Shopping | 1.72× | ||
| 04 | Plus Size Fashion | Fashion & Accessoires | 1.63× | ||
| 05 | Corset | Fashion & Accessoires | 1.63× | ||
| 06 | Loavies | Fashion & Accessoires | 1.62× | ||
| 07 | Loods 5 | Home & Garden | 1.61× | ||
| 08 | Zitmaxx Wonen | Home & Garden | 1.61× | ||
| 09 | Hair tutorials | Beauty & Wellness | 1.58× | ||
| 10 | Baby powder | Kids & Family | 1.57× | ||
| 11 | Stress | Health | 1.55× | ||
| 12 | Gated community | Home & Garden | 1.54× | ||
| 13 | Summer house | Travel & Leisure | 1.53× | ||
| 14 | Outdoor cooking | Home & Garden | 1.53× | ||
| 15 | Pet insurance | Pets & Animals | 1.52× | ||
| 16 | MS Mode | Fashion & Accessoires | 1.51× | ||
| 17 | Infant clothing | Kids & Family | 1.51× | ||
| 18 | Fair trade | Business & Career | 1.51× | ||
| 19 | Pre-kindergarten | Kids & Family | 1.51× | ||
| 20 | Child development | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Individualism | JOY | 1.21× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.73× | |
| Social Media Usage | JOY | 0.83× | |
| Sustainability | BALANCE | 0.88× |
De Bijenkorf's target market in Netherlands covers an estimated 2,219,716 people, concentrated in North Holland and Zuid-Holland.
63.1% of the De Bijenkorf audience are female, 36.9% are male, with an average age of 41.0 years.
De Bijenkorf fans show strongest brand affinity for Loavies (1.62×), Child development (1.5×), and MS Mode (1.51×) over the country average.
De Bijenkorf fans in Netherlands are most concentrated in North Holland (reach ~900K), Zuid-Holland (reach ~800K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond De Bijenkorf itself, the audience over-indexes on Child development (1.5×), MS Mode (1.51×), Summer house (1.53×), and Loods 5 (1.61×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for De Bijenkorf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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