A data profile of the people who buy, follow and care about Holiday village in Netherlands — modelled from more than twelve digital signal sources. Holiday village has an estimated audience of 1,642,713 people in Netherlands.
Holiday village has an estimated audience of 1,642,713 people in Netherlands. 67.9% are female, 32.1% are male, average age 48.1. Top brand affinities: Center Parcs, Jumbo (supermarket), Danish design, JYSK, Hornbach.
Top brand affinities include Center Parcs, Jumbo (supermarket), Danish design, with strongest over-indexing on Center Parcs (5.14× the country average).
Demographically, the Holiday village audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Design Affinity, Mindfulness.
The typical Holiday village fan in Netherlands is more female, around 48.1 years old, with strong Design Affinity tendencies and a notable affinity for Center Parcs.
The key figures that characterise the Holiday village profile in Netherlands.
67.9% are female, 32.1% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 48.1 |
| Estimated audience size | 1,642,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 42% |
The strongest cross-interests of the Holiday village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Center Parcs | Travel & Leisure | 5.14× | ||
| 02 | Danish design | Home & Garden | 4.80× | ||
| 03 | JYSK | Home & Garden | 4.24× | ||
| 04 | Ibiza | Travel & Leisure | 3.52× | ||
| 05 | Walking | Sports | 2.97× | ||
| 06 | Jumbo (supermarket) | Shopping | 2.53× | ||
| 07 | TUI | Travel & Leisure | 2.50× | ||
| 08 | Etos | Health | 2.20× | ||
| 09 | Internet & Social Media | 2.19× | |||
| 10 | Hornbach | Shopping | 2.18× | ||
| 11 | Primark | Shopping | 2.08× | ||
| 12 | Rabobank | Business & Career | 2.02× | ||
| 13 | Aldi | Shopping | 1.97× | ||
| 14 | IKEA | Home & Garden | 1.86× | ||
| 15 | Lidl | Shopping | 1.82× | ||
| 16 | HEMA | Shopping | 1.82× | ||
| 17 | Family | Kids & Family | 1.81× | ||
| 18 | Nature | Home & Garden | 1.80× | ||
| 19 | Kruidvat | Shopping | 1.72× | ||
| 20 | Albert Heijn | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.95× | |
| Mindfulness | BALANCE | 1.77× | |
| Extroversion | THRILL | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.95× | |
| Spirituality | BALANCE | 1.02× | |
| Social Media Usage | JOY | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Holiday village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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