Holiday village Audience in United States

Holiday village logo

Holiday village has an estimated audience of 343,701 people in United States. 64.9% are female, 35.1% are male, average age 39.9. Top regions: Indiana, Texas, Florida. Top brand affinities: Isometric exercise, Product design, Gilt.com, UK garage, Janitor.

The average Holiday village fan in United States is 39.9 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Texas, Florida. Top brand affinities include Isometric exercise, Product design, Gilt.com, with strongest over-indexing on Isometric exercise (75.72× the country average). Demographically, the Holiday village audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Holiday village fans

Demographic split for Holiday village audience in United States
MetricValue
Female64.9%
Male35.1%
Average age39.9
Estimated audience size343,701

Audience persona

The typical Holiday village fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Isometric exercise.

Top regions in United States

Top regions ranked by reach for Holiday village in United States
RegionReachAffinity
Indiana34,0625.42×
Texas25,3880.86×
Florida24,0011.03×
New York20,7061.08×
Arizona15,8062.25×
California11,6460.31×
Colorado9,5831.77×
Virginia9,4881.13×
New Jersey9,3011.06×
Tennessee8,9641.3×
North Dakota7,15610.14×
Michigan4,7330.53×
Pennsylvania4,6350.4×
Alabama4,2150.88×
Oregon4,1511.05×
Hawaii3,6432.47×
Illinois3,3750.29×
Utah3,2421.05×
Ohio2,6340.25×
Maryland2,6220.44×
North Carolina2,4510.24×
Wisconsin2,2900.44×
Minnesota2,0460.42×
Montana2,0252.12×
Georgia1,9830.19×
Massachusetts1,7440.26×
Washington1,7020.25×
Kentucky1,4780.34×
Missouri1,4110.25×
Mississippi1,2730.45×
Oklahoma1,2640.33×
Nevada1,2610.38×
South Carolina1,2100.23×
Louisiana1,1320.26×
Connecticut1,0890.32×
Kansas1,0400.38×
Iowa9880.35×
Arkansas9700.34×
West Virginia9010.56×
Idaho8320.48×
Maine7760.63×
South Dakota7740.97×
Delaware7590.8×
New Hampshire7420.55×
Wyoming7291.43×
Nebraska7270.42×
New Mexico7230.42×
Rhode Island7170.66×
Vermont7051.17×
Washington, District of Columbia6570.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holiday village audience
BrandAffinityCategory
Isometric exercise75.72×Sports
Product design11.77×Business & Career
Gilt.com39.95×Shopping
UK garage23.45×Music & Radio
Janitor27.27×Home & Garden
Stamp collecting15.83×Home & Garden
Cincinnati Bearcats25.19×Sports
Metro Iztapalapa91.43×Travel & Leisure
The Devil's Rejects20×Movies & TV
Home equity3.39×Home & Garden
9NEWS (KUSA)6.77×Movies & TV
Like Dandelion Dust20×Movies & TV
Indigenous Australian art18.71×Arts & Culture
La Opinión8.33×News
Nebraska Cornhuskers football4.14×Sports
Bugatti Chiron11.19×Cars & Mobility
Elsword16.56×Games
Staycation3.27×Home & Garden
Laneige5.31×Beauty & Wellness
Mothercare2.91×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holiday village audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
Quality AwarenessPREMIUM1.7
Design AffinityPREMIUM1.59
LGBTQ+ IdentityOPEN1.51
TraditionCONSERVATISM1.45
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Holiday village
CountryShare
Italy31.2%
Netherlands13.2%
France10.5%

See Holiday village audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Holiday village have in United States?

Holiday village has an estimated audience of 343,701 people in United States, concentrated in Indiana and Texas.

What is the gender split and age of Holiday village fans?

64.9% of Holiday village fans are female, 35.1% are male, with an average age of 39.9 years.

Which brands do Holiday village fans like most?

Holiday village fans show strongest brand affinity for Isometric exercise (75.72×), Product design (11.77×), and Gilt.com (39.95×) over the country average.

Where do Holiday village fans live in United States?

Holiday village fans in United States are most concentrated in Indiana (reach 34,062), Texas (reach 25,388), and Florida (reach 24,001). These three regions account for the largest share of the active audience.

What other brands do Holiday village fans also like?

Beyond Holiday village itself, the audience over-indexes on Product design (11.77×), Gilt.com (39.95×), UK garage (23.45×), and Janitor (27.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.