Rascasse Audience Intelligence

Holiday village Audience in United States

A data profile of the people who buy, follow and care about Holiday village in United States — modelled from more than twelve digital signal sources. Holiday village has an estimated audience of 343,701 people in United States.

#12928among Topic in United States#3715in Travel & Leisure

The average Holiday village fan in United States is 39.9 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, Texas, Florida.

Top brand affinities include Ted Baker, Cath Kidston, Humidifier, with strongest over-indexing on Ted Baker (70.42× the country average).

Demographically, the Holiday village audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Holiday village fan in United States is more female, around 39.9 years old, with strong Tradition tendencies and a notable affinity for Ted Baker.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday village profile in United States.

Audience size
344K
in United States
Gender
64.9%♀
35.1% male
Age
39.9
average years
Country rank
#45043
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holiday village fans

64.9% are female, 35.1% are male, average age 39.9.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Holiday village audience in United States
MetricValue
Female64.9%
Male35.1%
Average age39.9
Estimated audience size343,701
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Holiday village audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Holiday village audience comes from United States.

Worldwide audience distribution share by country for Holiday village
CountryShare
Italy31.2%
Netherlands13.2%
France10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday village audience in United States is strongest.

Fig. 05

Top regions by affinity

Holiday village fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~8K10.89×
02Indiana~30K5.07×
03Tennessee~10K2.17×
04Arizona~10K1.86×
05Hawaii~3K1.75×
06Colorado~9K1.69×
07Montana~1K1.25×
08Alabama~5K1.03×
09New York~20K1.01×
10Utah~3K1.00×
11Vermont<1K1.00×
12Texas~30K0.98×
13South Dakota<1K0.98×
14Alaska<1K0.97×
15New Jersey~8K0.95×
16Delaware<1K0.94×
17Virginia~8K0.92×
18Oregon~4K0.92×
19Rhode Island~1K0.92×
20West Virginia~1K0.91×
21Maine~1K0.91×
22New Hampshire~1K0.90×
23Idaho~2K0.89×
24Washington, District of Columbia<1K0.89×
25Florida~20K0.88×
26Mississippi~2K0.88×
27New Mexico~2K0.88×
28Nebraska~2K0.88×
29Arkansas~2K0.86×
30Iowa~2K0.84×
31Kansas~2K0.84×
32Oklahoma~3K0.83×
33Louisiana~4K0.82×
34Kentucky~4K0.81×
35Connecticut~3K0.81×
36Nevada~3K0.81×
37South Carolina~4K0.80×
38Missouri~4K0.78×
39Wisconsin~4K0.76×
40Minnesota~4K0.74×
41Maryland~4K0.73×
42Massachusetts~5K0.70×
43Michigan~6K0.68×
44Washington~5K0.68×
45Georgia~7K0.66×
46Ohio~7K0.65×
47North Carolina~7K0.65×
48Pennsylvania~7K0.61×
49Illinois~7K0.59×
50California~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Holiday village, United States
0.42×1.00×10.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holiday village audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holiday village audience
#·InterestCategoryAffinity×
01Camaïeu (company)Fashion & Accessoires178.95×
02Media MarktShopping85.35×
03Ted BakerFashion & Accessoires70.42×
04B&QShopping38.14×
05Cath KidstonFashion & Accessoires33.55×
06HumidifierHome & Garden27.82×
07Smart CommunicationsTechnology & Electronics20.00×
08Patrick EwingSports20.00×
09CarrefourShopping20.00×
10Club MedTravel & Leisure18.52×
11Max MaraFashion & Accessoires13.50×
12Kim PossibleMovies & TV13.24×
13Anastasia Beverly HillsBeauty & Wellness12.64×
14KérastaseBeauty & Wellness12.01×
15Florida LotteryGames9.39×
16BTSMusic & Radio7.71×
17Hair ExtensionsBeauty & Wellness6.26×
18Shake ShackFood & Beverages5.91×
19Folk musicMusic & Radio4.94×
20NordstromShopping2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holiday village audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holiday village audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.28×
IndulgenceJOY2.01×
Luxury OrientationPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holiday village audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.84×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Holiday village have in United States?

Holiday village has an estimated audience of 343,701 people in United States, concentrated in Indiana and Texas.

02

What is the gender split and age of Holiday village fans?

64.9% of Holiday village fans are female, 35.1% are male, with an average age of 39.9 years.

03

Which brands do Holiday village fans like most?

Holiday village fans show strongest brand affinity for Ted Baker (70.42×), Cath Kidston (33.55×), and Humidifier (27.82×) over the country average.

04

Where do Holiday village fans live in United States?

Holiday village fans in United States are most concentrated in Indiana (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Holiday village fans also like?

Beyond Holiday village itself, the audience over-indexes on Cath Kidston (33.55×), Humidifier (27.82×), Florida Lottery (9.39×), and Camaïeu (company) (178.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Holiday village audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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