Rascasse Audience Intelligence

Ted Baker Target Market in United States

A data profile of the people who buy, follow and care about Ted Baker in United States — modelled from more than twelve digital signal sources. Ted Baker has an estimated audience of 2,430,400 people in United States.

#14among Premium fashion in United States#1224among Brand in United States#557in Fashion & Accessoires

The average Ted Baker fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Laura Ashley, Sainsbury's, Rightmove, with strongest over-indexing on Laura Ashley (87.8× the country average).

Demographically, the Ted Baker audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ted Baker fan in United States is more female, around 34.3 years old, with strong Design Affinity tendencies and a notable affinity for Laura Ashley.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ted Baker profile in United States.

Audience size
2.4M
in United States
Gender
72.2%♀
27.8% male
Age
34.3
average years
Country rank
#12173
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ted Baker

72.2% are female, 27.8% are male, average age 34.3.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Ted Baker audience in United States
MetricValue
Female72.2%
Male27.8%
Average age34.3
Estimated audience size2,430,400
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Ted Baker audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Ted Baker audience comes from United States.

Worldwide audience distribution share by country for Ted Baker
CountryShare
United Kingdom30.4%
United States20.4%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ted Baker audience in United States is strongest.

Fig. 05

Top regions by affinity

Ted Baker customers by region in United States
#RegionReachAffinity×
01Hawaii~40K3.46×
02New York~400K2.78×
03Washington, District of Columbia~20K2.46×
04California~600K2.27×
05New Jersey~100K2.19×
06Massachusetts~90K1.81×
07Florida~300K1.74×
08Nevada~40K1.69×
09Washington~80K1.56×
10Illinois~100K1.41×
11Connecticut~30K1.40×
12Maryland~60K1.35×
13Texas~300K1.23×
14Georgia~90K1.22×
15Virginia~70K1.21×
16Pennsylvania~90K1.05×
17Michigan~70K1.05×
18Delaware~7K1.05×
19Arizona~50K1.00×
20Rhode Island~8K0.98×
21Oregon~20K0.88×
22Colorado~30K0.86×
23North Carolina~60K0.82×
24New Hampshire~8K0.82×
25Alaska~4K0.79×
26Vermont~3K0.79×
27North Dakota~4K0.72×
28Utah~20K0.70×
29South Dakota~4K0.70×
30Louisiana~20K0.69×
31Maine~6K0.69×
32Tennessee~30K0.68×
33Minnesota~20K0.68×
34Montana~5K0.67×
35Indiana~30K0.66×
36South Carolina~20K0.66×
37Missouri~30K0.65×
38Kansas~10K0.65×
39Idaho~8K0.64×
40West Virginia~7K0.64×
41Arkansas~10K0.63×
42New Mexico~8K0.63×
43Nebraska~8K0.63×
44Ohio~50K0.62×
45Alabama~20K0.62×
46Wisconsin~20K0.59×
47Kentucky~20K0.58×
48Oklahoma~20K0.58×
49Mississippi~10K0.58×
50Iowa~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Ted Baker, United States
0.56×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ted Baker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ted Baker audience
#·InterestCategoryAffinity×
01Center ParcsTravel & Leisure96.28×
02Laura AshleyHome & Garden87.80×
03Center Parcs UKTravel & Leisure78.90×
04Holiday villageTravel & Leisure70.42×
05RightmoveHome & Garden63.42×
06Sainsbury'sShopping33.33×
07B&QShopping28.70×
08COSShopping23.61×
09Kate BosworthMovies & TV18.83×
10Isabel MarantFashion & Accessoires15.23×
11Cath KidstonFashion & Accessoires15.01×
12ZimmermannHome & Garden14.94×
13Very (online retailer)Website / Newspaper / Magazine13.22×
14Moda OperandiFashion & Accessoires13.00×
15Danish designHome & Garden11.68×
16Hilary DuffMovies & TV11.15×
17Ann TaylorFashion & Accessoires10.84×
18Bergdorf GoodmanFashion & Accessoires9.82×
19AritziaFashion & Accessoires9.23×
20Macy'sShopping2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ted Baker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ted Baker audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.92×
SustainabilityBALANCE1.73×
Luxury OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ted Baker audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.34×
Convenience OrientationPREMIUM0.39×
ExtroversionTHRILL0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ted Baker's target market in United States?

Ted Baker's target market in United States covers an estimated 2,430,400 people, concentrated in California and New York.

02

What is the gender split and age of Ted Baker customers?

72.2% of the Ted Baker audience are female, 27.8% are male, with an average age of 34.3 years.

03

Which brands do Ted Baker fans like most?

Ted Baker fans show strongest brand affinity for Laura Ashley (87.8×), Sainsbury's (33.33×), and Rightmove (63.42×) over the country average.

04

Where do Ted Baker fans live in United States?

Ted Baker fans in United States are most concentrated in California (reach ~600K), New York (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ted Baker fans also like?

Beyond Ted Baker itself, the audience over-indexes on Sainsbury's (33.33×), Rightmove (63.42×), COS (23.61×), and Holiday village (70.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in United States

See Ted Baker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ted Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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