Ted Baker Audience in United States

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Ted Baker has an estimated audience of 2,428,154 people in United States. 72.2% are female, 27.8% are male, average age 34.3. Top regions: California, New York, Florida. Top brand affinities: Laura Ashley, Rightmove, COS, Yahoo!ショッピング, Holiday village.

The average Ted Baker fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Laura Ashley, Rightmove, COS, with strongest over-indexing on Laura Ashley (87.8× the country average). Demographically, the Ted Baker audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Ted Baker fans

Demographic split for Ted Baker audience in United States
MetricValue
Female72.2%
Male27.8%
Average age34.3
Estimated audience size2,428,154

Audience persona

The typical Ted Baker fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Laura Ashley.

Top regions in United States

Top regions ranked by reach for Ted Baker in United States
RegionReachAffinity
California655,2572.45×
New York412,4123.04×
Florida300,7391.83×
Texas271,0411.3×
New Jersey141,2702.29×
Illinois118,4861.46×
Georgia92,7931.24×
Pennsylvania88,1621.08×
Massachusetts88,1321.84×
Washington83,3681.71×
Virginia74,1461.25×
Michigan69,3631.09×
North Carolina58,7590.8×
Maryland56,4751.35×
Arizona47,4840.96×
Ohio44,4980.59×
Nevada44,0261.87×
Hawaii37,7503.62×
Connecticut33,7711.39×
Colorado32,8290.86×
Tennessee30,6800.63×
Indiana26,2800.59×
Missouri23,8220.61×
Oregon23,3290.84×
South Carolina21,7920.6×
Minnesota21,5580.62×
Louisiana19,6520.63×
Washington, District of Columbia18,6802.56×
Wisconsin18,2050.5×
Alabama18,1830.54×
Kentucky14,3720.47×
Utah13,6390.63×
Oklahoma12,6480.47×
Arkansas9,8760.49×
Kansas9,7890.51×
Iowa8,1760.41×
Mississippi7,6320.38×
Delaware7,2401.08×
Rhode Island7,0700.91×
New Hampshire7,0520.74×
New Mexico5,9920.49×
Idaho5,6840.47×
Nebraska5,6420.46×
West Virginia4,6620.41×
Maine4,4600.51×
Alaska2,8350.55×
Montana2,4710.37×
Vermont2,3660.55×
North Dakota1,9180.38×
South Dakota1,5320.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ted Baker audience
BrandAffinityCategory
Laura Ashley87.8×Home & Garden
Rightmove63.42×Home & Garden
COS23.61×Shopping
Yahoo!ショッピング6.23×
Holiday village70.42×Travel & Leisure
Aritzia9.23×Fashion & Accessoires
Isabel Marant15.23×Fashion & Accessoires
Hilary Duff11.15×Movies & TV
Bergdorf Goodman9.82×Fashion & Accessoires
Yahoo!奇摩名人娛樂3.62×Internet & Social Media
Center Parcs UK78.9×Travel & Leisure
Cath Kidston15.01×Fashion & Accessoires
Ann Taylor10.84×Fashion & Accessoires
Danish design11.68×Home & Garden
B&Q28.7×Shopping
Very (online retailer)13.22×
Center Parcs96.28×Travel & Leisure
Kate Bosworth18.83×Movies & TV
Zimmermann14.94×Home & Garden
Macy's2.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ted Baker audience
TraitClusterScore
Luxury OrientationPREMIUM3.02
Design AffinityPREMIUM2.13
SustainabilityBALANCE2.09
Quality AwarenessPREMIUM2.01
IndulgenceJOY1.99
Family OrientationCONSERVATISM1.69

Worldwide distribution

Worldwide audience distribution share by country for Ted Baker
CountryShare
United Kingdom31.5%
United States21.0%
Germany9.6%

See Ted Baker audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Ted Baker have in United States?

Ted Baker has an estimated audience of 2,428,154 people in United States, concentrated in California and New York.

What is the gender split and age of Ted Baker fans?

72.2% of Ted Baker fans are female, 27.8% are male, with an average age of 34.3 years.

Which brands do Ted Baker fans like most?

Ted Baker fans show strongest brand affinity for Laura Ashley (87.8×), Rightmove (63.42×), and COS (23.61×) over the country average.

Where do Ted Baker fans live in United States?

Ted Baker fans in United States are most concentrated in California (reach 655,257), New York (reach 412,412), and Florida (reach 300,739). These three regions account for the largest share of the active audience.

What other brands do Ted Baker fans also like?

Beyond Ted Baker itself, the audience over-indexes on Rightmove (63.42×), COS (23.61×), Yahoo!ショッピング (6.23×), and Holiday village (70.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ted Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.