Rascasse Audience Intelligence

Rightmove Audience in United States

A data profile of the people who buy, follow and care about Rightmove in United States — modelled from more than twelve digital signal sources. Rightmove has an estimated audience of 565,968 people in United States.

#1088among Website / Newspaper / Magazine in United States#1419in Home & Garden

The average Rightmove fan in United States is 36.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.62× the country average).

Demographically, the Rightmove audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Urban Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rightmove fan in United States is more female, around 36.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sports.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rightmove profile in United States.

Audience size
566K
in United States
Gender
72.3%♀
27.7% male
Age
36.1
average years
Country rank
#34055
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Rightmove

72.3% are female, 27.7% are male, average age 36.1.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Rightmove audience in United States
MetricValue
Female72.3%
Male27.7%
Average age36.1
Estimated audience size565,968
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Rightmove audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4917%
50+15%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Rightmove audience comes from United States.

Worldwide audience distribution share by country for Rightmove
CountryShare
United Kingdom43.6%
United States13.7%
Germany3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rightmove audience in United States is strongest.

Fig. 05

Top regions by affinity

Rightmove fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K6.32×
02New York~90K2.89×
03Florida~80K2.19×
04Nevada~9K1.66×
05Massachusetts~20K1.46×
06Maine~3K1.42×
07Alaska~2K1.41×
08California~90K1.38×
09New Jersey~20K1.38×
10Connecticut~8K1.35×
11Vermont~1K1.29×
12Virginia~20K1.28×
13Washington~10K1.27×
14Hawaii~3K1.08×
15Rhode Island~2K1.07×
16Colorado~9K1.03×
17New Hampshire~2K1.03×
18Oregon~6K0.98×
19Maryland~9K0.92×
20Texas~40K0.91×
21Georgia~20K0.91×
22North Carolina~10K0.84×
23Illinois~20K0.82×
24Tennessee~9K0.80×
25Utah~4K0.80×
26Montana~1K0.79×
27North Dakota<1K0.78×
28South Dakota~1K0.77×
29South Carolina~7K0.76×
30Delaware~1K0.76×
31Arizona~8K0.73×
32Idaho~2K0.73×
33West Virginia~2K0.73×
34Kansas~3K0.72×
35Louisiana~5K0.71×
36New Mexico~2K0.70×
37Nebraska~2K0.69×
38Pennsylvania~10K0.68×
39Minnesota~5K0.68×
40Iowa~3K0.64×
41Arkansas~3K0.64×
42Michigan~9K0.63×
43Mississippi~3K0.63×
44Oklahoma~4K0.62×
45Ohio~10K0.61×
46Kentucky~4K0.61×
47Indiana~6K0.59×
48Missouri~5K0.58×
49Alabama~5K0.58×
50Wisconsin~5K0.54×
Fig. 06

Affinity by region

Affinity by region — Rightmove, United States
0.54×1.00×6.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rightmove audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rightmove audience
#·InterestCategoryAffinity×
01ParentKids & Family3.37×
02WildlifeTravel & Leisure3.17×
03Hobby LobbyHome & Garden3.15×
04AdventureTravel & Leisure3.12×
05GardenHome & Garden3.01×
06CelebrityMovies & TV2.96×
07SportsSports2.62×
08Arts and musicArts & Culture2.62×
09EntertainmentMovies & TV2.61×
10Outdoor recreationSports2.61×
11PetsPets & Animals2.51×
12MoviesMovies & TV2.43×
13FoodFood & Beverages2.42×
14MusicBusiness & Career2.41×
15Food and drinkFood & Beverages2.39×
16Live eventsMusic & Radio2.38×
17ReadingLiterature2.37×
18Consumer electronicsTechnology & Electronics2.33×
19GamesGames2.06×
20ClothingFashion & Accessoires2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rightmove audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rightmove audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.82×
IndividualismJOY1.57×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rightmove audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.26×
Social Media UsageJOY0.39×
Early Adopter MentalityPOWER0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rightmove have in United States?

Rightmove has an estimated audience of 565,968 people in United States, concentrated in New York and California.

02

What is the gender split and age of Rightmove fans?

72.3% of Rightmove fans are female, 27.7% are male, with an average age of 36.1 years.

03

Which brands do Rightmove fans like most?

Rightmove fans show strongest brand affinity for Sports (2.62×), Arts and music (2.62×), and Music (2.41×) over the country average.

04

Where do Rightmove fans live in United States?

Rightmove fans in United States are most concentrated in New York (reach ~90K), California (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Rightmove fans also like?

Beyond Rightmove itself, the audience over-indexes on Arts and music (2.62×), Music (2.41×), Food and drink (2.39×), and Entertainment (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rightmove audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rightmove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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