Rightmove Audience in United States
Rightmove has an estimated audience of 565,457 people in United States. 72.3% are female, 27.7% are male, average age 36.1. Top regions: California, Florida, New York. Top brand affinities: Sports, Arts and music, Music, Food and drink, Entertainment.
The average Rightmove fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.62× the country average). Demographically, the Rightmove audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Rightmove fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 36.1 |
| Estimated audience size | 565,457 |
Audience persona
The typical Rightmove fan in United States is more female, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Sports.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 92,559 | 1.49× |
| Florida | 86,778 | 2.27× |
| New York | 68,848 | 2.18× |
| Texas | 42,634 | 0.88× |
| Virginia | 18,582 | 1.35× |
| New Jersey | 17,380 | 1.21× |
| Massachusetts | 16,904 | 1.52× |
| Georgia | 15,355 | 0.88× |
| North Carolina | 15,218 | 0.89× |
| Illinois | 14,893 | 0.79× |
| Washington | 13,569 | 1.2× |
| Pennsylvania | 13,289 | 0.7× |
| Washington, District of Columbia | 13,140 | 7.73× |
| Ohio | 10,338 | 0.59× |
| Colorado | 9,425 | 1.06× |
| Nevada | 9,254 | 1.69× |
| Maryland | 9,185 | 0.94× |
| Tennessee | 9,024 | 0.8× |
| Michigan | 8,926 | 0.6× |
| Arizona | 8,161 | 0.71× |
| Connecticut | 7,981 | 1.41× |
| South Carolina | 6,317 | 0.74× |
| Oregon | 6,317 | 0.97× |
| Minnesota | 5,317 | 0.66× |
| Indiana | 5,273 | 0.51× |
| Missouri | 4,697 | 0.52× |
| Utah | 4,031 | 0.8× |
| Louisiana | 3,886 | 0.53× |
| Kentucky | 3,835 | 0.54× |
| Alabama | 3,655 | 0.46× |
| Wisconsin | 3,590 | 0.42× |
| Oklahoma | 3,375 | 0.54× |
| Kansas | 2,962 | 0.66× |
| Hawaii | 2,694 | 1.11× |
| Maine | 2,459 | 1.21× |
| New Hampshire | 2,344 | 1.05× |
| Arkansas | 2,177 | 0.47× |
| Iowa | 2,076 | 0.45× |
| Mississippi | 1,942 | 0.42× |
| Rhode Island | 1,883 | 1.05× |
| Alaska | 1,676 | 1.39× |
| Idaho | 1,622 | 0.57× |
| West Virginia | 1,470 | 0.56× |
| New Mexico | 1,440 | 0.51× |
| Nebraska | 1,294 | 0.46× |
| Vermont | 1,150 | 1.16× |
| Montana | 947 | 0.6× |
| Delaware | 911 | 0.58× |
| South Dakota | 508 | 0.39× |
| Wyoming | 417 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 2.62× | Sports |
| Arts and music | 2.62× | Arts & Culture |
| Music | 2.41× | Business & Career |
| Food and drink | 2.39× | Food & Beverages |
| Entertainment | 2.61× | Movies & TV |
| Movies | 2.43× | Movies & TV |
| Outdoor recreation | 2.61× | Sports |
| Food | 2.42× | Food & Beverages |
| Pets | 2.51× | Pets & Animals |
| Reading | 2.37× | Literature |
| Consumer electronics | 2.33× | Technology & Electronics |
| Celebrity | 2.96× | Movies & TV |
| Live events | 2.38× | Music & Radio |
| Parent | 3.37× | Kids & Family |
| Adventure | 3.12× | Travel & Leisure |
| Garden | 3.01× | Home & Garden |
| Hobby Lobby | 3.15× | Home & Garden |
| Wildlife | 3.17× | Travel & Leisure |
| Games | 2.06× | Games |
| Clothing | 2× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.99 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Urban Lifestyle | OPEN | 1.53 |
| Design Affinity | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.42 |
| DIY Mentality | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 43.8% |
| United States | 13.8% |
| Germany | 3.9% |
See Rightmove audiences in other countries
More Home & Garden audiences in United States
Frequently asked questions
How many fans does Rightmove have in United States?
Rightmove has an estimated audience of 565,457 people in United States, concentrated in California and Florida.
What is the gender split and age of Rightmove fans?
72.3% of Rightmove fans are female, 27.7% are male, with an average age of 36.1 years.
Which brands do Rightmove fans like most?
Rightmove fans show strongest brand affinity for Sports (2.62×), Arts and music (2.62×), and Music (2.41×) over the country average.
Where do Rightmove fans live in United States?
Rightmove fans in United States are most concentrated in California (reach 92,559), Florida (reach 86,778), and New York (reach 68,848). These three regions account for the largest share of the active audience.
What other brands do Rightmove fans also like?
Beyond Rightmove itself, the audience over-indexes on Arts and music (2.62×), Music (2.41×), Food and drink (2.39×), and Entertainment (2.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rightmove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.