Ann Taylor Audience in United States

Ann Taylor logo

Ann Taylor has an estimated audience of 5,169,137 people in United States. 86.9% are female, 13.1% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Mothercare, Product design, UK garage, Natural rubber, Isometric exercise.

The average Ann Taylor fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mothercare, Product design, UK garage, with strongest over-indexing on Mothercare (9.97× the country average). Demographically, the Ann Taylor audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Author

Demographics of Ann Taylor fans

Demographic split for Ann Taylor audience in United States
MetricValue
Female86.9%
Male13.1%
Average age39.7
Estimated audience size5,169,137

Audience persona

The typical Ann Taylor fan in United States is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Ann Taylor in United States
RegionReachAffinity
California655,8021.15×
Texas548,8931.24×
New York474,0741.64×
Florida423,8521.21×
New Jersey274,2062.09×
Virginia244,4241.94×
Illinois226,0351.31×
Massachusetts218,6412.15×
Pennsylvania208,4511.2×
Georgia189,9051.19×
North Carolina189,5961.22×
Maryland154,1941.73×
Ohio152,9650.96×
Michigan140,3191.04×
Tennessee107,2991.03×
Connecticut98,8331.91×
Arizona88,7020.84×
Alabama87,5421.21×
Washington80,9740.78×
Missouri79,1340.95×
Indiana72,6320.77×
South Carolina71,1610.92×
Minnesota70,4170.95×
Colorado68,4030.84×
Louisiana64,4600.97×
Wisconsin63,5790.82×
Kentucky62,7020.97×
Washington, District of Columbia42,9642.77×
Oregon40,1420.68×
Oklahoma39,2620.68×
Nevada37,3850.75×
Mississippi30,8690.72×
Utah29,2900.63×
Iowa25,5120.6×
Kansas25,0190.61×
Nebraska24,8410.96×
New Hampshire23,8021.17×
Arkansas23,5740.55×
Rhode Island21,0621.28×
Hawaii14,8870.67×
Delaware13,5870.95×
Maine13,4760.73×
Idaho12,3020.47×
West Virginia11,9900.5×
New Mexico10,6960.41×
Vermont7,0970.78×
Montana5,8100.41×
South Dakota5,4120.45×
Alaska5,2700.48×
North Dakota4,0040.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ann Taylor audience
BrandAffinityCategory
Mothercare9.97×Kids & Family
Product design4.59×Business & Career
UK garage6.27×Music & Radio
Natural rubber2.21×Cars & Mobility
Isometric exercise8.99×Sports
Janitor6.45×Home & Garden
Stamp collecting4.46×Home & Garden
Meals on Wheels4.58×Food & Beverages
Joshua Jackson3.43×Movies & TV
Cachorro3.88×Pets & Animals
Tierra Cali4.95×Travel & Leisure
JC Whitney9.99×Shopping
Sub Zero (Official)5.37×Literature
Embroidery Library7.92×Home & Garden
Highland games4.55×Sports
CAC 402.66×Business & Career
New York Harbor6.44×Travel & Leisure
edureka17.75×Business & Career
Soldering iron1.6×Home & Garden
JDM Cars3.56×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ann Taylor audience
TraitClusterScore
SustainabilityBALANCE4.47
Pet OwnershipJOY2.26
Design AffinityPREMIUM2.25
Luxury OrientationPREMIUM1.99
IndulgenceJOY1.97
CreativityOPEN1.64

Worldwide distribution

Worldwide audience distribution share by country for Ann Taylor
CountryShare
United States94.7%
Canada1.0%
United Kingdom0.7%

See Ann Taylor audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Ann Taylor have in United States?

Ann Taylor has an estimated audience of 5,169,137 people in United States, concentrated in California and Texas.

What is the gender split and age of Ann Taylor fans?

86.9% of Ann Taylor fans are female, 13.1% are male, with an average age of 39.7 years.

Which brands do Ann Taylor fans like most?

Ann Taylor fans show strongest brand affinity for Mothercare (9.97×), Product design (4.59×), and UK garage (6.27×) over the country average.

Where do Ann Taylor fans live in United States?

Ann Taylor fans in United States are most concentrated in California (reach 655,802), Texas (reach 548,893), and New York (reach 474,074). These three regions account for the largest share of the active audience.

What other brands do Ann Taylor fans also like?

Beyond Ann Taylor itself, the audience over-indexes on Product design (4.59×), UK garage (6.27×), Natural rubber (2.21×), and Isometric exercise (8.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ann Taylor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.