Ann Taylor Audience in United States

Ann Taylor logo

Ann Taylor has an estimated audience of 5,169,137 people in United States. 86.9% are female, 13.1% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Charli XCX, Irina Shayk, Tory Burch, Urban Outfitters, Cyndi Lauper.

The average Ann Taylor fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Charli XCX, Irina Shayk, Tory Burch, with strongest over-indexing on Charli XCX (24.7× the country average). Demographically, the Ann Taylor audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Author

Demographics of Ann Taylor fans

Demographic split for Ann Taylor audience in United States
MetricValue
Female86.9%
Male13.1%
Average age39.7
Estimated audience size5,169,137

Audience persona

The typical Ann Taylor fan in United States is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Ann Taylor in United States
RegionReachAffinity
California655,8021.15×
Texas548,8931.24×
New York474,0741.64×
Florida423,8521.21×
New Jersey274,2062.09×
Virginia244,4241.94×
Illinois226,0351.31×
Massachusetts218,6412.15×
Pennsylvania208,4511.2×
Georgia189,9051.19×
North Carolina189,5961.22×
Maryland154,1941.73×
Ohio152,9650.96×
Michigan140,3191.04×
Tennessee107,2991.03×
Connecticut98,8331.91×
Arizona88,7020.84×
Alabama87,5421.21×
Washington80,9740.78×
Missouri79,1340.95×
Indiana72,6320.77×
South Carolina71,1610.92×
Minnesota70,4170.95×
Colorado68,4030.84×
Louisiana64,4600.97×
Wisconsin63,5790.82×
Kentucky62,7020.97×
Washington, District of Columbia42,9642.77×
Oregon40,1420.68×
Oklahoma39,2620.68×
Nevada37,3850.75×
Mississippi30,8690.72×
Utah29,2900.63×
Iowa25,5120.6×
Kansas25,0190.61×
Nebraska24,8410.96×
New Hampshire23,8021.17×
Arkansas23,5740.55×
Rhode Island21,0621.28×
Hawaii14,8870.67×
Delaware13,5870.95×
Maine13,4760.73×
Idaho12,3020.47×
West Virginia11,9900.5×
New Mexico10,6960.41×
Vermont7,0970.78×
Montana5,8100.41×
South Dakota5,4120.45×
Alaska5,2700.48×
North Dakota4,0040.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ann Taylor audience
BrandAffinityCategory
Charli XCX24.7×Music & Radio
Irina Shayk33.57×Fashion & Accessoires
Tory Burch8.78×Fashion & Accessoires
Urban Outfitters7.37×Shopping
Cyndi Lauper14.54×Music & Radio
ULTA Beauty4.53×Beauty & Wellness
Nordstrom3.45×Shopping
Miu Miu12.36×Fashion & Accessoires
Designer clothing5.28×Fashion & Accessoires
Hair Extensions4.55×Beauty & Wellness
La Roche-Posay9.97×Beauty & Wellness
Target Corporation2.33×Shopping
Hermès5.97×Fashion & Accessoires
Calvin Klein6.25×Fashion & Accessoires
CVS Pharmacy2.89×Shopping
Personal care2.61×Health
Abercrombie & Fitch5.52×Fashion & Accessoires
Ted Baker11.59×Fashion & Accessoires
Bonnaroo Music Festival9.99×Music & Radio
Non-fiction books4.35×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ann Taylor audience
TraitClusterScore
SustainabilityBALANCE4.47
Pet OwnershipJOY2.26
Design AffinityPREMIUM2.25
Luxury OrientationPREMIUM1.99
IndulgenceJOY1.97
CreativityOPEN1.64

Worldwide distribution

Worldwide audience distribution share by country for Ann Taylor
CountryShare
United States94.7%
Canada1.0%
United Kingdom0.7%

See Ann Taylor audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Ann Taylor have in United States?

Ann Taylor has an estimated audience of 5,169,137 people in United States, concentrated in California and Texas.

What is the gender split and age of Ann Taylor fans?

86.9% of Ann Taylor fans are female, 13.1% are male, with an average age of 39.7 years.

Which brands do Ann Taylor fans like most?

Ann Taylor fans show strongest brand affinity for Charli XCX (24.7×), Irina Shayk (33.57×), and Tory Burch (8.78×) over the country average.

Where do Ann Taylor fans live in United States?

Ann Taylor fans in United States are most concentrated in California (reach 655,802), Texas (reach 548,893), and New York (reach 474,074). These three regions account for the largest share of the active audience.

What other brands do Ann Taylor fans also like?

Beyond Ann Taylor itself, the audience over-indexes on Irina Shayk (33.57×), Tory Burch (8.78×), Urban Outfitters (7.37×), and Cyndi Lauper (14.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ann Taylor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.