Rascasse Audience Intelligence

Ann Taylor Target Market in United States

A data profile of the people who buy, follow and care about Ann Taylor in United States — modelled from more than twelve digital signal sources. Ann Taylor has an estimated audience of 5,060,557 people in United States.

#685among Brand in United States#320in Fashion & Accessoires

The average Ann Taylor fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cyndi Lauper, Charli XCX, Irina Shayk, with strongest over-indexing on Cyndi Lauper (19.98× the country average).

Demographically, the Ann Taylor audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ann Taylor fan in United States is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Cyndi Lauper.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ann Taylor profile in United States.

Audience size
5.1M
in United States
Gender
86.9%♀
13.1% male
Age
39.7
average years
Country rank
#6637
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ann Taylor

86.9% are female, 13.1% are male, average age 39.7.

Fig. 02

Gender split

86.9%
Female
13.1%
Male
Demographic split for Ann Taylor audience in United States
MetricValue
Female86.9%
Male13.1%
Average age39.7
Estimated audience size5,060,557
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Ann Taylor audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3924%
40-4927%
50+15%
Fig. 04

Worldwide distribution

94.5%

of the worldwide Ann Taylor audience comes from United States.

Worldwide audience distribution share by country for Ann Taylor
CountryShare
United States94.5%
Canada1.0%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ann Taylor audience in United States is strongest.

Fig. 05

Top regions by affinity

Ann Taylor customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K2.91×
02Massachusetts~200K2.09×
03New Jersey~300K2.05×
04Connecticut~100K1.90×
05Virginia~200K1.89×
06Maryland~200K1.71×
07New York~500K1.59×
08Rhode Island~20K1.32×
09Illinois~200K1.26×
10Alabama~90K1.23×
11New Hampshire~30K1.23×
12Florida~400K1.20×
13North Carolina~200K1.19×
14Pennsylvania~200K1.18×
15Texas~500K1.16×
16Georgia~200K1.16×
17California~600K1.10×
18Tennessee~100K1.03×
19Michigan~100K1.01×
20Delaware~10K1.00×
21Louisiana~70K0.98×
22Nebraska~30K0.98×
23Kentucky~60K0.96×
24Ohio~200K0.95×
25Minnesota~70K0.94×
26Missouri~80K0.93×
27South Carolina~70K0.91×
28Colorado~70K0.85×
29Vermont~8K0.84×
30Arizona~90K0.83×
31Wisconsin~60K0.82×
32Washington~80K0.76×
33Indiana~70K0.76×
34Mississippi~30K0.76×
35Maine~10K0.75×
36Nevada~40K0.74×
37Oklahoma~40K0.68×
38Hawaii~20K0.68×
39Oregon~40K0.66×
40Utah~30K0.63×
41Kansas~30K0.62×
42Iowa~30K0.60×
43Arkansas~20K0.57×
44West Virginia~10K0.55×
45Alaska~6K0.54×
46Idaho~10K0.50×
47South Dakota~6K0.50×
48Montana~6K0.45×
49New Mexico~10K0.44×
50North Dakota~5K0.44×
Fig. 06

Affinity by region

Affinity by region — Ann Taylor, United States
0.44×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ann Taylor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ann Taylor audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires28.66×
02Cyndi LauperMusic & Radio19.98×
03Charli XCXMusic & Radio16.62×
04Alexander McQueen (brand)Fashion & Accessoires12.48×
05Max MaraFashion & Accessoires11.22×
06Ted BakerFashion & Accessoires10.84×
07Miu MiuFashion & Accessoires9.72×
08Tory BurchFashion & Accessoires6.49×
09BB creamBeauty & Wellness6.38×
10Kate SpadeFashion & Accessoires5.48×
11Urban OutfittersShopping4.62×
12ULTA BeautyBeauty & Wellness4.16×
13Hair ExtensionsBeauty & Wellness3.85×
14Designer clothingFashion & Accessoires3.60×
15CVS PharmacyShopping3.31×
16NordstromShopping2.72×
17WalgreensShopping2.65×
18Trader Joe'sShopping2.60×
19Target CorporationShopping2.54×
20Personal careHealth2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ann Taylor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ann Taylor audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.63×
IndulgenceJOY3.25×
Pet OwnershipJOY3.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ann Taylor audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.55×
PatriotismCONSERVATISM0.55×
IndividualismJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ann Taylor's target market in United States?

Ann Taylor's target market in United States covers an estimated 5,060,557 people, concentrated in California and Texas.

02

What is the gender split and age of Ann Taylor customers?

86.9% of the Ann Taylor audience are female, 13.1% are male, with an average age of 39.7 years.

03

Which brands do Ann Taylor fans like most?

Ann Taylor fans show strongest brand affinity for Cyndi Lauper (19.98×), Charli XCX (16.62×), and Irina Shayk (28.66×) over the country average.

04

Where do Ann Taylor fans live in United States?

Ann Taylor fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Ann Taylor fans also like?

Beyond Ann Taylor itself, the audience over-indexes on Charli XCX (16.62×), Irina Shayk (28.66×), Tory Burch (6.49×), and ULTA Beauty (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Ann Taylor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ann Taylor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →