Rascasse Audience Intelligence

Ted Baker Target Market in Germany

A data profile of the people who buy, follow and care about Ted Baker in Germany — modelled from more than twelve digital signal sources. Ted Baker has an estimated audience of 1,100,724 people in Germany.

#14among Premium fashion in Germany#784among Brand in Germany#323in Fashion & Accessoires

The average Ted Baker fan in Germany is 34.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tory Burch, sandro, Google News, with strongest over-indexing on Tory Burch (35.87× the country average).

Demographically, the Ted Baker audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ted Baker fan in Germany is more female, around 34.6 years old, with strong Design Affinity tendencies and a notable affinity for Tory Burch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ted Baker profile in Germany.

Audience size
1.1M
in Germany
Gender
69.9%♀
30.1% male
Age
34.6
average years
Country rank
#5988
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ted Baker

69.9% are female, 30.1% are male, average age 34.6.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Ted Baker audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age34.6
Estimated audience size1,100,724
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Ted Baker audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Ted Baker audience comes from Germany.

Worldwide audience distribution share by country for Ted Baker
CountryShare
United Kingdom30.4%
United States20.4%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ted Baker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ted Baker customers by region in Germany
#RegionReachAffinity×
01Hamburg~60K2.55×
02Baden-Württemberg~200K1.44×
03Bayern~200K1.39×
04Hessen~100K1.36×
05Berlin~60K1.15×
06Nordrhein-Westfalen~200K1.01×
07Schleswig-Holstein~40K0.92×
08Thüringen~20K0.85×
09Bremen~8K0.82×
10Niedersachsen~90K0.80×
11Rheinland-Pfalz~40K0.79×
12Sachsen~40K0.79×
13Brandenburg~20K0.72×
14Sachsen-Anhalt~20K0.66×
15Saarland~9K0.64×
16Mecklenburg-Vorpommern~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Ted Baker, Germany
0.58×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ted Baker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ted Baker audience
#·InterestCategoryAffinity×
01Karen MillenFashion & Accessoires101.31×
02Kurt GeigerFashion & Accessoires72.75×
03sandroFashion & Accessoires66.94×
04Light Blue (fragrance)Beauty & Wellness64.39×
05FurlaFashion & Accessoires59.92×
06Pinko (fashion)Fashion & Accessoires58.68×
07Kate BosworthMovies & TV47.53×
08Jil Sander (brand)Fashion & Accessoires44.28×
09Tory BurchFashion & Accessoires35.87×
10Golden GooseFashion & Accessoires32.93×
11Zadig & VoltaireFashion & Accessoires30.84×
12Vivienne WestwoodFashion & Accessoires29.00×
13MajeShopping24.77×
14DKNYFashion & Accessoires20.79×
15WaistcoatFashion & Accessoires19.42×
16Isabel MarantFashion & Accessoires17.22×
17Google NewsNews17.02×
18Max MaraFashion & Accessoires15.91×
19BreuningerFashion & Accessoires8.27×
20HermèsFashion & Accessoires5.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ted Baker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ted Baker audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.25×
Luxury OrientationPREMIUM2.06×
Price SensitivityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ted Baker audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.51×
PatriotismCONSERVATISM0.55×
SpiritualityBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ted Baker's target market in Germany?

Ted Baker's target market in Germany covers an estimated 1,100,724 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Ted Baker customers?

69.9% of the Ted Baker audience are female, 30.1% are male, with an average age of 34.6 years.

03

Which brands do Ted Baker fans like most?

Ted Baker fans show strongest brand affinity for Tory Burch (35.87×), sandro (66.94×), and Google News (17.02×) over the country average.

04

Where do Ted Baker fans live in Germany?

Ted Baker fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ted Baker fans also like?

Beyond Ted Baker itself, the audience over-indexes on sandro (66.94×), Google News (17.02×), Furla (59.92×), and Pinko (fashion) (58.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in Germany

See Ted Baker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ted Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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