Ted Baker Audience in Germany
Ted Baker has an estimated audience of 1,107,683 people in Germany. 69.9% are female, 30.1% are male, average age 34.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tory Burch, Google News, sandro, Furla, Pinko (fashion).
The average Ted Baker fan in Germany is 34.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tory Burch, Google News, sandro, with strongest over-indexing on Tory Burch (35.87× the country average). Demographically, the Ted Baker audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Ted Baker fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 34.6 |
| Estimated audience size | 1,107,683 |
Audience persona
The typical Ted Baker fan in Germany is more female, around 34.6 years old, with strong Quality Awareness tendencies and a notable affinity for Tory Burch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 262,577 | 1.47× |
| Nordrhein-Westfalen | 255,434 | 1.05× |
| Baden-Württemberg | 229,876 | 1.52× |
| Hessen | 120,285 | 1.43× |
| Niedersachsen | 86,846 | 0.81× |
| Berlin | 59,230 | 1.2× |
| Hamburg | 52,645 | 2.1× |
| Rheinland-Pfalz | 43,592 | 0.79× |
| Sachsen | 43,409 | 0.8× |
| Schleswig-Holstein | 36,197 | 0.91× |
| Brandenburg | 24,043 | 0.7× |
| Thüringen | 23,876 | 0.85× |
| Sachsen-Anhalt | 17,852 | 0.62× |
| Mecklenburg-Vorpommern | 10,355 | 0.49× |
| Saarland | 7,093 | 0.52× |
| Bremen | 7,063 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tory Burch | 35.87× | Fashion & Accessoires |
| Google News | 17.02× | News |
| sandro | 66.94× | Fashion & Accessoires |
| Furla | 59.92× | Fashion & Accessoires |
| Pinko (fashion) | 58.68× | Fashion & Accessoires |
| Vivienne Westwood | 29× | Fashion & Accessoires |
| Golden Goose | 32.93× | Fashion & Accessoires |
| Waistcoat | 19.42× | Fashion & Accessoires |
| Isabel Marant | 17.22× | Fashion & Accessoires |
| Breuninger | 8.27× | Fashion & Accessoires |
| Karen Millen | 101.31× | Fashion & Accessoires |
| Jil Sander (brand) | 44.28× | Fashion & Accessoires |
| Max Mara | 15.91× | Fashion & Accessoires |
| Kate Bosworth | 47.53× | Movies & TV |
| Kurt Geiger | 72.75× | Fashion & Accessoires |
| DKNY | 20.79× | Fashion & Accessoires |
| Zadig & Voltaire | 30.84× | Fashion & Accessoires |
| Maje | 24.77× | Shopping |
| Karl Lagerfeld | 17.78× | Fashion & Accessoires |
| Hermès | 5.78× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.3 |
| Design Affinity | PREMIUM | 2.14 |
| Creativity | OPEN | 2.11 |
| Sustainability | BALANCE | 1.6 |
| Luxury Orientation | PREMIUM | 1.58 |
| Community Orientation | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 31.5% |
| United States | 21.0% |
| Germany | 9.6% |
See Ted Baker audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Ted Baker have in Germany?
Ted Baker has an estimated audience of 1,107,683 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ted Baker fans?
69.9% of Ted Baker fans are female, 30.1% are male, with an average age of 34.6 years.
Which brands do Ted Baker fans like most?
Ted Baker fans show strongest brand affinity for Tory Burch (35.87×), Google News (17.02×), and sandro (66.94×) over the country average.
Where do Ted Baker fans live in Germany?
Ted Baker fans in Germany are most concentrated in Bayern (reach 262,577), Nordrhein-Westfalen (reach 255,434), and Baden-Württemberg (reach 229,876). These three regions account for the largest share of the active audience.
What other brands do Ted Baker fans also like?
Beyond Ted Baker itself, the audience over-indexes on Google News (17.02×), sandro (66.94×), Furla (59.92×), and Pinko (fashion) (58.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ted Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.