sandro Audience in Germany
sandro has an estimated audience of 330,970 people in Germany. 73.3% are female, 26.7% are male, average age 34.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Durban University of Technology, Gil Ofarim, Horb am Neckar, Sub Zero (Official), Jersey (fabric).
The average sandro fan in Germany is 34.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Durban University of Technology, Gil Ofarim, Horb am Neckar, with strongest over-indexing on Durban University of Technology (10.58× the country average). Demographically, the sandro audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Urban Lifestyle, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of sandro fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 34.8 |
| Estimated audience size | 330,970 |
Audience persona
The typical sandro fan in Germany is more female, around 34.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Durban University of Technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 78,802 | 1.48× |
| Nordrhein-Westfalen | 62,312 | 0.86× |
| Baden-Württemberg | 53,112 | 1.18× |
| Berlin | 44,303 | 2.99× |
| Hessen | 38,173 | 1.51× |
| Niedersachsen | 17,355 | 0.54× |
| Hamburg | 14,855 | 1.99× |
| Rheinland-Pfalz | 10,836 | 0.65× |
| Sachsen | 9,035 | 0.56× |
| Brandenburg | 8,445 | 0.82× |
| Schleswig-Holstein | 7,571 | 0.64× |
| Sachsen-Anhalt | 4,139 | 0.48× |
| Thüringen | 3,575 | 0.42× |
| Bremen | 2,645 | 0.93× |
| Mecklenburg-Vorpommern | 2,418 | 0.38× |
| Saarland | 2,335 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Durban University of Technology | 10.58× | Business & Career |
| Gil Ofarim | 2.38× | Music & Radio |
| Horb am Neckar | 14.57× | Travel & Leisure |
| Sub Zero (Official) | 20× | Literature |
| Jersey (fabric) | 8.49× | Fashion & Accessoires |
| Emil Nolde | 7.53× | Arts & Culture |
| Progressive rock | 1.96× | Music & Radio |
| Nijmegen | 9.81× | Travel & Leisure |
| Japanese New Year | 11.4× | Travel & Leisure |
| Ipag Business School | 20× | Business & Career |
| Johann Gottfried Herder | 10.53× | Literature |
| Stamp collecting | 4.83× | Home & Garden |
| Google Photos | 2.64× | Technology & Electronics |
| Mothercare | 1.73× | Kids & Family |
| Highland games | 11.14× | Sports |
| Kaffe Fassett | 16.3× | Arts & Culture |
| Anton Hofreiter | 4.41× | Politics & Society |
| Hawesko | 2.99× | Food & Beverages |
| Circular Quay | 17.21× | Travel & Leisure |
| Janitor | 4.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.82 |
| Creativity | OPEN | 1.61 |
| Individualism | JOY | 1.54 |
| Design Affinity | PREMIUM | 1.53 |
| Early Adopter Mentality | POWER | 1.47 |
| Quality Awareness | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 40.1% |
| United States | 9.3% |
| Spain | 7.4% |
See sandro audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does sandro have in Germany?
sandro has an estimated audience of 330,970 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of sandro fans?
73.3% of sandro fans are female, 26.7% are male, with an average age of 34.8 years.
Which brands do sandro fans like most?
sandro fans show strongest brand affinity for Durban University of Technology (10.58×), Gil Ofarim (2.38×), and Horb am Neckar (14.57×) over the country average.
Where do sandro fans live in Germany?
sandro fans in Germany are most concentrated in Bayern (reach 78,802), Nordrhein-Westfalen (reach 62,312), and Baden-Württemberg (reach 53,112). These three regions account for the largest share of the active audience.
What other brands do sandro fans also like?
Beyond sandro itself, the audience over-indexes on Gil Ofarim (2.38×), Horb am Neckar (14.57×), Sub Zero (Official) (20×), and Jersey (fabric) (8.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for sandro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.