Bottega Veneta Audience in Germany
Bottega Veneta has an estimated audience of 1,435,895 people in Germany. 68.6% are female, 31.4% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Luxury Shop, Luxury Watches, W (magazine), Hermès, Miami Open (tennis).
The average Bottega Veneta fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Luxury Shop, Luxury Watches, W (magazine), with strongest over-indexing on Luxury Shop (22.37× the country average). Demographically, the Bottega Veneta audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Bottega Veneta fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 36.4 |
| Estimated audience size | 1,435,895 |
Audience persona
The typical Bottega Veneta fan in Germany is more female, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Luxury Shop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 355,140 | 1.13× |
| Bayern | 292,800 | 1.27× |
| Baden-Württemberg | 217,660 | 1.11× |
| Hessen | 169,842 | 1.55× |
| Berlin | 125,829 | 1.96× |
| Niedersachsen | 121,552 | 0.87× |
| Hamburg | 65,363 | 2.01× |
| Rheinland-Pfalz | 58,405 | 0.81× |
| Schleswig-Holstein | 48,736 | 0.95× |
| Sachsen | 41,412 | 0.59× |
| Brandenburg | 30,053 | 0.67× |
| Thüringen | 16,523 | 0.45× |
| Sachsen-Anhalt | 15,105 | 0.41× |
| Mecklenburg-Vorpommern | 14,389 | 0.52× |
| Bremen | 12,571 | 1.02× |
| Saarland | 11,742 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury Shop | 22.37× | Shopping |
| Luxury Watches | 12.22× | Fashion & Accessoires |
| W (magazine) | 19.22× | Fashion & Accessoires |
| Hermès | 3.79× | Fashion & Accessoires |
| Miami Open (tennis) | 36.74× | Sports |
| Kohl (cosmetics) | 12.61× | Beauty & Wellness |
| Longchamp | 6.57× | Fashion & Accessoires |
| sandro | 12.86× | Fashion & Accessoires |
| Home Design | 2.47× | Home & Garden |
| Serge Lutens | 28.31× | Beauty & Wellness |
| Trendsetters | 6.25× | Politics & Society |
| Louis Vuitton | 2.41× | Fashion & Accessoires |
| Luxury Boutique | 10.96× | Shopping |
| Decoration | 2.49× | Home & Garden |
| Rituals | 2.07× | Beauty & Wellness |
| Galatasaray S.K. | 1.79× | Sports |
| LOEWE | 4.14× | Fashion & Accessoires |
| Architecture & Interior Design | 2.97× | Home & Garden |
| Breuninger | 1.93× | Fashion & Accessoires |
| Architecture & Design | 2.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.1 |
| Luxury Orientation | PREMIUM | 2.47 |
| Design Affinity | PREMIUM | 2.26 |
| Sustainability | BALANCE | 1.77 |
| Indulgence | JOY | 1.67 |
| Creativity | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 14.8% |
| Italy | 11.8% |
See Bottega Veneta audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Bottega Veneta have in Germany?
Bottega Veneta has an estimated audience of 1,435,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bottega Veneta fans?
68.6% of Bottega Veneta fans are female, 31.4% are male, with an average age of 36.4 years.
Which brands do Bottega Veneta fans like most?
Bottega Veneta fans show strongest brand affinity for Luxury Shop (22.37×), Luxury Watches (12.22×), and W (magazine) (19.22×) over the country average.
Where do Bottega Veneta fans live in Germany?
Bottega Veneta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 355,140), Bayern (reach 292,800), and Baden-Württemberg (reach 217,660). These three regions account for the largest share of the active audience.
What other brands do Bottega Veneta fans also like?
Beyond Bottega Veneta itself, the audience over-indexes on Luxury Watches (12.22×), W (magazine) (19.22×), Hermès (3.79×), and Miami Open (tennis) (36.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bottega Veneta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.