W (magazine) Audience in Germany
W (magazine) has an estimated audience of 482,055 people in Germany. 66.1% are female, 33.9% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Dog breed, Commercial mortgage, Nijmegen, Combat sport.
The average W (magazine) fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Dog breed, Commercial mortgage, with strongest over-indexing on Gil Ofarim (5.59× the country average). Demographically, the W (magazine) audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of W (magazine) fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 34.8 |
| Estimated audience size | 482,055 |
Audience persona
The typical W (magazine) fan in Germany is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,718 | 1.14× |
| Bayern | 87,280 | 1.13× |
| Baden-Württemberg | 70,999 | 1.08× |
| Niedersachsen | 49,153 | 1.05× |
| Hessen | 47,938 | 1.3× |
| Berlin | 23,397 | 1.09× |
| Rheinland-Pfalz | 23,042 | 0.95× |
| Sachsen | 22,833 | 0.97× |
| Schleswig-Holstein | 17,792 | 1.03× |
| Brandenburg | 12,414 | 0.83× |
| Thüringen | 11,921 | 0.97× |
| Hamburg | 11,765 | 1.08× |
| Sachsen-Anhalt | 9,869 | 0.79× |
| Mecklenburg-Vorpommern | 7,336 | 0.8× |
| Saarland | 5,818 | 0.98× |
| Bremen | 3,381 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 5.59× | Music & Radio |
| Dog breed | 3.17× | Pets & Animals |
| Commercial mortgage | 4.73× | Business & Career |
| Nijmegen | 12.38× | Travel & Leisure |
| Combat sport | 1.86× | Sports |
| Progressive rock | 1.95× | Music & Radio |
| Collectable | 1.82× | Kids & Family |
| Cachorro | 3.22× | Pets & Animals |
| Ivy Lab | 13.9× | |
| Janitor | 5.43× | Home & Garden |
| San Gil | 3.66× | Travel & Leisure |
| Information sensitivity | 4.15× | Technology & Electronics |
| MS Mode | 5.36× | Fashion & Accessoires |
| Home Delivery | 2.15× | Food & Beverages |
| Jersey (fabric) | 3.92× | Fashion & Accessoires |
| Neiva, Huila | 23.09× | Travel & Leisure |
| Hypertext | 2.02× | Technology & Electronics |
| Space Battleship Yamato | 15.29× | Movies & TV |
| The Hunt (2012 film) | 2.82× | Movies & TV |
| Jason Clarke (actor) | 2.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.7 |
| Individualism | JOY | 1.93 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Sustainability | BALANCE | 1.64 |
| Creativity | OPEN | 1.62 |
| Luxury Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 5.0% |
| India | 4.1% |
See W (magazine) audiences in other countries
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- InStyle (1,086,567)
- GQ (1,070,931)
Frequently asked questions
How many fans does W (magazine) have in Germany?
W (magazine) has an estimated audience of 482,055 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of W (magazine) fans?
66.1% of W (magazine) fans are female, 33.9% are male, with an average age of 34.8 years.
Which brands do W (magazine) fans like most?
W (magazine) fans show strongest brand affinity for Gil Ofarim (5.59×), Dog breed (3.17×), and Commercial mortgage (4.73×) over the country average.
Where do W (magazine) fans live in Germany?
W (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,718), Bayern (reach 87,280), and Baden-Württemberg (reach 70,999). These three regions account for the largest share of the active audience.
What other brands do W (magazine) fans also like?
Beyond W (magazine) itself, the audience over-indexes on Dog breed (3.17×), Commercial mortgage (4.73×), Nijmegen (12.38×), and Combat sport (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for W (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.