W (magazine) Audience in United States

W (magazine) logo

W (magazine) has an estimated audience of 2,339,348 people in United States. 74.2% are female, 25.8% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging, Corriere della Sera.

The average W (magazine) fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the W (magazine) audience skews more female with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Demographics of W (magazine) fans

Demographic split for W (magazine) audience in United States
MetricValue
Female74.2%
Male25.8%
Average age35.3
Estimated audience size2,339,348

Audience persona

The typical W (magazine) fan in United States is more female, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for W (magazine) in United States
RegionReachAffinity
California256,7641×
Texas223,1341.11×
Florida186,3261.18×
New York150,1791.15×
Pennsylvania87,8291.12×
Illinois84,9941.09×
Georgia84,8221.18×
North Carolina81,0921.15×
Ohio78,0941.08×
New Jersey68,4921.15×
Michigan63,6021.04×
Virginia62,4321.1×
Tennessee52,0361.11×
Massachusetts47,2931.03×
Indiana46,1711.08×
Washington46,1660.98×
Arizona43,6880.91×
South Carolina40,1381.14×
Maryland39,3780.98×
Louisiana37,8761.26×
Missouri37,8751×
Alabama37,1801.14×
Wisconsin33,5880.95×
Minnesota31,4620.94×
Colorado31,4270.85×
Kentucky31,3651.07×
Connecticut27,3001.16×
Mississippi26,1941.36×
Oklahoma25,6150.99×
Oregon23,5120.88×
Nevada22,1680.98×
Iowa20,6721.07×
Arkansas19,9461.03×
Utah17,8470.85×
Kansas17,1200.93×
West Virginia12,5911.16×
Hawaii11,1481.11×
Nebraska10,5360.9×
New Mexico9,6170.82×
Idaho9,3360.8×
New Hampshire8,7930.95×
Washington, District of Columbia7,8021.11×
Maine7,4190.89×
Rhode Island6,5540.88×
Delaware5,7810.9×
Montana5,1030.79×
South Dakota3,9920.74×
North Dakota3,8870.81×
Alaska3,3630.67×
Vermont3,1500.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for W (magazine) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage30.56×Cars & Mobility
Microblogging12.67×Technology & Electronics
Corriere della Sera51.85×News
Singer-songwriter5.51×Music & Radio
La Repubblica53.67×News
El Corte Inglés31.67×Shopping
Income tax13.19×Business & Career
Rick Owens16.35×Fashion & Accessoires
Honda HR-V20.37×Cars & Mobility
Livemusic4.11×Music & Radio
Moto Guzzi20×Cars & Mobility
Financial Times13.86×News
Charles, Prince of Wales18.87×Politics & Society
Maison Margiela10.98×Fashion & Accessoires
Charli XCX9.04×Music & Radio
Pre-school playgroup22.35×Kids & Family
Christian Louboutin9.54×Fashion & Accessoires
ULTA Beauty3.41×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by W (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
Design AffinityPREMIUM2.18
SustainabilityBALANCE2.1
Luxury OrientationPREMIUM2.09
ExtroversionTHRILL1.52
IndulgenceJOY1.49

Worldwide distribution

Worldwide audience distribution share by country for W (magazine)
CountryShare
United States18.1%
Brazil5.0%
India4.1%

See W (magazine) audiences in other countries

More Fashion magazine audiences in United States

Frequently asked questions

How many fans does W (magazine) have in United States?

W (magazine) has an estimated audience of 2,339,348 people in United States, concentrated in California and Texas.

What is the gender split and age of W (magazine) fans?

74.2% of W (magazine) fans are female, 25.8% are male, with an average age of 35.3 years.

Which brands do W (magazine) fans like most?

W (magazine) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (30.56×) over the country average.

Where do W (magazine) fans live in United States?

W (magazine) fans in United States are most concentrated in California (reach 256,764), Texas (reach 223,134), and Florida (reach 186,326). These three regions account for the largest share of the active audience.

What other brands do W (magazine) fans also like?

Beyond W (magazine) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (30.56×), Microblogging (12.67×), and Corriere della Sera (51.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for W (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.