Vanity Fair (magazine) Audience in United States

Vanity Fair (magazine) logo

Vanity Fair (magazine) has an estimated audience of 8,316,518 people in United States. 69.2% are female, 30.8% are male, average age 41.1. Top regions: California, New York, Texas. Top brand affinities: Yahoo!奇摩名人娛樂, Harry Potter, Kohl's, Home decorating ideas, Fashion Nova.

The average Vanity Fair (magazine) fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yahoo!奇摩名人娛樂, Harry Potter, Kohl's, with strongest over-indexing on Yahoo!奇摩名人娛樂 (2.08× the country average). Demographically, the Vanity Fair (magazine) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Demographics of Vanity Fair (magazine) fans

Demographic split for Vanity Fair (magazine) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age41.1
Estimated audience size8,316,518

Audience persona

The typical Vanity Fair (magazine) fan in United States is more female, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Vanity Fair (magazine) in United States
RegionReachAffinity
California1,169,9871.28×
New York786,3421.69×
Texas517,9010.72×
Florida472,4110.84×
Massachusetts326,1041.99×
Pennsylvania318,8401.14×
Illinois281,6171.02×
Washington235,3611.41×
New Jersey231,3121.09×
Virginia227,7211.12×
North Carolina221,3220.88×
Georgia207,1950.81×
Ohio203,5300.79×
Michigan191,1200.88×
Arizona165,2340.97×
Maryland154,7981.08×
Colorado144,9461.11×
Minnesota135,9881.14×
Oregon131,7481.38×
Tennessee127,2820.76×
Missouri127,2010.95×
Alabama114,0660.98×
Indiana111,0730.73×
Connecticut108,9971.31×
Wisconsin108,7280.87×
South Carolina100,3970.8×
Louisiana86,7820.81×
Kentucky79,7050.76×
Oklahoma61,1390.66×
Nevada57,1240.71×
Washington, District of Columbia55,0552.2×
Arkansas54,0210.79×
Iowa49,4010.72×
Kansas49,0800.75×
Maine47,6681.6×
Mississippi46,6310.68×
Utah45,3070.61×
New Mexico45,0401.08×
New Hampshire44,3571.35×
Rhode Island40,0631.51×
Hawaii35,7311×
Idaho33,6340.81×
Nebraska26,7790.64×
Montana25,9111.12×
West Virginia25,4000.66×
Delaware22,2180.97×
Vermont20,3031.39×
Alaska14,3800.81×
South Dakota9,9010.52×
North Dakota8,4780.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vanity Fair (magazine) audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂2.08×Internet & Social Media
Harry Potter1.62×Movies & TV
Kohl's1.68×Shopping
Home decorating ideas2.63×Home & Garden
Fashion Nova2.09×Shopping
Nordstrom1.59×Shopping
Boho-chic2.49×Fashion & Accessoires
Yahoo!ショッピング1.64×
1080i1.73×Technology & Electronics
Sephora1.54×Shopping
Healthy habits1.89×Health
Home Design2.06×Home & Garden
Diaper bag2.23×Kids & Family
Childbirth1.64×Kids & Family
Infant clothing1.93×Kids & Family
Dog lovers1.79×Pets & Animals
Makeup Tutorials2.08×Beauty & Wellness
Health And Beauty2.01×Beauty & Wellness
Home Interior Design2.04×Home & Garden
Williams-Sonoma1.94×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vanity Fair (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM2.61
Design AffinityPREMIUM1.94
SustainabilityBALANCE1.71
Risk AppetiteTHRILL1.54
IndulgenceJOY1.4
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Vanity Fair (magazine)
CountryShare
United States40.9%
Italy28.0%
Spain15.2%

See Vanity Fair (magazine) audiences in other countries

More Fashion magazine audiences in United States

Frequently asked questions

How many fans does Vanity Fair (magazine) have in United States?

Vanity Fair (magazine) has an estimated audience of 8,316,518 people in United States, concentrated in California and New York.

What is the gender split and age of Vanity Fair (magazine) fans?

69.2% of Vanity Fair (magazine) fans are female, 30.8% are male, with an average age of 41.1 years.

Which brands do Vanity Fair (magazine) fans like most?

Vanity Fair (magazine) fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (2.08×), Harry Potter (1.62×), and Kohl's (1.68×) over the country average.

Where do Vanity Fair (magazine) fans live in United States?

Vanity Fair (magazine) fans in United States are most concentrated in California (reach 1,169,987), New York (reach 786,342), and Texas (reach 517,901). These three regions account for the largest share of the active audience.

What other brands do Vanity Fair (magazine) fans also like?

Beyond Vanity Fair (magazine) itself, the audience over-indexes on Harry Potter (1.62×), Kohl's (1.68×), Home decorating ideas (2.63×), and Fashion Nova (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanity Fair (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.