Rascasse Audience Intelligence

Vanity Fair (magazine) Audience in United States

A data profile of the people who buy, follow and care about Vanity Fair (magazine) in United States — modelled from more than twelve digital signal sources. Vanity Fair (magazine) has an estimated audience of 8,314,622 people in United States.

#1among Fashion magazine in United States#113among Website / Newspaper / Magazine in United States#217in Fashion & Accessoires

The average Vanity Fair (magazine) fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Kohl's, Harry Potter, Home decorating ideas, with strongest over-indexing on Kohl's (1.68× the country average).

Demographically, the Vanity Fair (magazine) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vanity Fair (magazine) fan in United States is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Kohl's.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vanity Fair (magazine) profile in United States.

Audience size
8.3M
in United States
Gender
69.2%♀
30.8% male
Age
41.1
average years
Country rank
#4262
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Vanity Fair (magazine)

69.2% are female, 30.8% are male, average age 41.1.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Vanity Fair (magazine) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age41.1
Estimated audience size8,314,622
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Vanity Fair (magazine) audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Vanity Fair (magazine) audience comes from United States.

Worldwide audience distribution share by country for Vanity Fair (magazine)
CountryShare
United States36.4%
Italy25.0%
Spain13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vanity Fair (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Vanity Fair (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K2.45×
02Massachusetts~300K1.78×
03New York~700K1.57×
04Maine~50K1.53×
05Vermont~20K1.45×
06Rhode Island~40K1.41×
07Oregon~100K1.36×
08Washington~200K1.34×
09New Hampshire~40K1.31×
10Connecticut~100K1.26×
11California~1M1.17×
12Minnesota~100K1.15×
13Virginia~200K1.12×
14Maryland~200K1.11×
15Montana~30K1.11×
16Pennsylvania~300K1.07×
17Colorado~100K1.07×
18New Mexico~40K1.07×
19New Jersey~200K1.05×
20Illinois~300K1.01×
21Delaware~20K0.97×
22Hawaii~30K0.95×
23Alabama~100K0.94×
24Missouri~100K0.93×
25Kansas~60K0.93×
26Arizona~200K0.92×
27Alaska~20K0.91×
28North Carolina~200K0.87×
29Wisconsin~100K0.87×
30Michigan~200K0.86×
31Idaho~40K0.86×
32Ohio~200K0.81×
33Georgia~200K0.81×
34Tennessee~100K0.81×
35Florida~500K0.80×
36Louisiana~90K0.80×
37Kentucky~80K0.80×
38Arkansas~50K0.79×
39Indiana~100K0.78×
40South Carolina~100K0.78×
41Iowa~50K0.77×
42West Virginia~30K0.77×
43Mississippi~50K0.72×
44Nebraska~30K0.72×
45Nevada~60K0.71×
46Oklahoma~60K0.70×
47Utah~50K0.70×
48Texas~500K0.69×
49South Dakota~10K0.66×
50North Dakota~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Vanity Fair (magazine), United States
0.64×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vanity Fair (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vanity Fair (magazine) audience
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden2.63×
02Boho-chicFashion & Accessoires2.49×
03Diaper bagKids & Family2.23×
04Fashion NovaShopping2.09×
05Makeup TutorialsBeauty & Wellness2.08×
06Home DesignHome & Garden2.06×
07Home Interior DesignHome & Garden2.04×
08Health And BeautyBeauty & Wellness2.01×
09Architecture & DesignBusiness & Career1.98×
10Williams-SonomaHome & Garden1.94×
11Infant clothingKids & Family1.93×
12Healthy habitsHealth1.89×
13H.O.M.E.Home & Garden1.88×
14Dog loversPets & Animals1.79×
151080iTechnology & Electronics1.73×
16Kohl'sShopping1.68×
17ChildbirthKids & Family1.64×
18Harry PotterMovies & TV1.62×
19NordstromShopping1.59×
20SephoraShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vanity Fair (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vanity Fair (magazine) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.64×
Pet OwnershipJOY1.22×
SustainabilityBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vanity Fair (magazine) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
TraditionCONSERVATISM0.71×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vanity Fair (magazine) have in United States?

Vanity Fair (magazine) has an estimated audience of 8,314,622 people in United States, concentrated in California and New York.

02

What is the gender split and age of Vanity Fair (magazine) fans?

69.2% of Vanity Fair (magazine) fans are female, 30.8% are male, with an average age of 41.1 years.

03

Which brands do Vanity Fair (magazine) fans like most?

Vanity Fair (magazine) fans show strongest brand affinity for Kohl's (1.68×), Harry Potter (1.62×), and Home decorating ideas (2.63×) over the country average.

04

Where do Vanity Fair (magazine) fans live in United States?

Vanity Fair (magazine) fans in United States are most concentrated in California (reach ~1M), New York (reach ~700K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vanity Fair (magazine) fans also like?

Beyond Vanity Fair (magazine) itself, the audience over-indexes on Harry Potter (1.62×), Home decorating ideas (2.63×), Fashion Nova (2.09×), and Nordstrom (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion magazine audiences in United States

See Vanity Fair (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanity Fair (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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