Rascasse Audience Intelligence

Vanity Fair (magazine) Audience Demographics in United States

Vanity Fair (magazine) has an estimated audience of 8.3M people in United States.

#1among Fashion magazine in United States
#111among websites & media in United States
#222in Fashion & Accessoires

The average Vanity Fair (magazine) fan in United States is 41.8 years old, more female, and lives primarily in California.

By number of fans, Vanity Fair (magazine) ranks #1 among the 51 objects in Fashion magazine in United States — 60.0× the group median.

Its fans are 6.6 years older than the group average of 35.2.

Women make up 69.2% of the fan base, 5.2 percentage points more than the group average.

Compared with the other 50 objects in Fashion magazine, Vanity Fair (magazine) fans stand out for their interest in Home decorating ideas, Boho-chic and Diaper bag.

Most fans live in California, New York, Florida.

Top affinities include Home decorating ideas, Boho-chic, Diaper bag, with strongest over-indexing on Home decorating ideas (2.63× the country average).

Demographically, the Vanity Fair (magazine) audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

The typical Vanity Fair (magazine) fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Home decorating ideas.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.3M
in United States
Gender
69.2%♀
30.8% male
Age
41.8
average years
Country rank
#4302
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Vanity Fair (magazine)

69.2% are female, 30.8% are male, average age 41.8.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Vanity Fair (magazine) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age41.8
Estimated audience size8.3M
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Vanity Fair (magazine) audience in United States
Age bracketShare%
16-2416%
25-3417%
35-4420%
45-5423%
55+23%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Vanity Fair (magazine) audience comes from United States.

Worldwide audience distribution share by country for Vanity Fair (magazine)
CountryShare
United States35.9%
Italy25.4%
Spain13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Vanity Fair (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.45×
02Massachusetts~300K1.78×
03New York~800K1.57×
04Maine~50K1.53×
05Vermont~20K1.45×
06Rhode Island~40K1.41×
07Oregon~100K1.36×
08Washington~300K1.34×
09New Hampshire~40K1.31×
10Connecticut~100K1.26×
11California~1M1.17×
12Minnesota~200K1.15×
13Virginia~200K1.12×
14Maryland~200K1.11×
15Montana~30K1.11×
16Pennsylvania~300K1.07×
17Colorado~200K1.07×
18New Mexico~60K1.07×
19New Jersey~200K1.05×
20Illinois~300K1.01×
21Delaware~20K0.97×
22Hawaii~30K0.95×
23Alabama~100K0.94×
24Missouri~100K0.93×
25Kansas~70K0.93×
26Arizona~200K0.92×
27Alaska~20K0.91×
28North Carolina~200K0.87×
29Wisconsin~100K0.87×
30Michigan~200K0.86×
31Idaho~40K0.86×
32Ohio~200K0.81×
33Georgia~200K0.81×
34Tennessee~100K0.81×
35Florida~400K0.80×
36Louisiana~90K0.80×
37Kentucky~90K0.80×
38Arkansas~60K0.79×
39Indiana~100K0.78×
40South Carolina~100K0.78×
41Iowa~60K0.77×
42West Virginia~30K0.77×
43Mississippi~50K0.72×
44Nebraska~40K0.72×
45Nevada~60K0.71×
46Oklahoma~70K0.70×
47Utah~60K0.70×
48Texas~400K0.69×
49South Dakota~10K0.66×
50North Dakota~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Vanity Fair (magazine), United States
0.64×1.00×2.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Vanity Fair (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden2.63×
02Boho-chicFashion & Accessoires2.49×
03Diaper bagKids & Family2.23×
04Fashion NovaShopping2.09×
05Makeup TutorialsBeauty & Wellness2.08×
06Home DesignHome & Garden2.06×
07Health And BeautyBeauty & Wellness2.01×
08Williams-SonomaHome & Garden1.94×
09Infant clothingKids & Family1.93×
10Healthy habitsHealth1.89×
11H.O.M.E.Home & Garden1.88×
12Dog loversPets & Animals1.79×
131080iTechnology & Electronics1.73×
14Kohl'sShopping1.68×
15ChildbirthKids & Family1.64×
16Harry PotterMovies & TV1.62×
17NordstromShopping1.59×
18Louis VuittonFashion & Accessoires1.55×
19SephoraShopping1.54×
20ULTA BeautyBeauty & Wellness1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Vanity Fair (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Vanity Fair (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.64×
Pet OwnershipJOY1.22×
SustainabilityBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Vanity Fair (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
TraditionCONSERVATISM0.71×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Vanity Fair (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/vanity-fair-magazine-3336” · Methodology