Kaufhaus des Westens Audience in Germany
Kaufhaus des Westens has an estimated audience of 684,767 people in Germany. 67.3% are female, 32.7% are male, average age 41.6. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Times Square (Hong Kong), Macy's, J. C. Penney, Record label, YouTube Music.
The average Kaufhaus des Westens fan in Germany is 41.6 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Times Square (Hong Kong), Macy's, J. C. Penney, with strongest over-indexing on Times Square (Hong Kong) (75× the country average). Demographically, the Kaufhaus des Westens audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Department store
Demographics of Kaufhaus des Westens fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 41.6 |
| Estimated audience size | 684,767 |
Audience persona
The typical Kaufhaus des Westens fan in Germany is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Times Square (Hong Kong).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 364,025 | 11.89× |
| Brandenburg | 28,642 | 1.35× |
| Nordrhein-Westfalen | 26,709 | 0.18× |
| Bayern | 19,206 | 0.17× |
| Baden-Württemberg | 14,580 | 0.16× |
| Niedersachsen | 13,864 | 0.21× |
| Hessen | 10,597 | 0.2× |
| Sachsen | 8,619 | 0.26× |
| Sachsen-Anhalt | 5,255 | 0.3× |
| Rheinland-Pfalz | 4,928 | 0.14× |
| Schleswig-Holstein | 4,348 | 0.18× |
| Mecklenburg-Vorpommern | 3,615 | 0.28× |
| Hamburg | 3,338 | 0.22× |
| Thüringen | 3,214 | 0.18× |
| Saarland | 1,046 | 0.12× |
| Bremen | 982 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Times Square (Hong Kong) | 75× | Shopping |
| Macy's | 101.63× | Shopping |
| J. C. Penney | 50.41× | Shopping |
| Record label | 11.98× | Music & Radio |
| YouTube Music | 11.46× | Internet & Social Media |
| Flannel | 63.59× | Fashion & Accessoires |
| Alexander Zverev | 6.73× | Sports |
| Polo Ralph Lauren | 12.18× | Fashion & Accessoires |
| Muuto | 46.25× | Home & Garden |
| Hermès | 3.58× | Fashion & Accessoires |
| Transformers (comics) | 12.04× | Literature |
| Spring cleaning | 9.36× | Home & Garden |
| Creative Commons | 5.93× | Technology & Electronics |
| Architectural design competition | 39.31× | Home & Garden |
| Marina Bay Sands | 13.71× | Travel & Leisure |
| Bathtub | 8.05× | Beauty & Wellness |
| Hangzhou | 18.18× | Travel & Leisure |
| Iris Von Arnim | 34.21× | Literature |
| Cassina | 33.85× | Home & Garden |
| Le Bon Marché Rive Gauche | 81.25× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.93 |
| Design Affinity | PREMIUM | 2.3 |
| Sustainability | BALANCE | 1.92 |
| Luxury Orientation | PREMIUM | 1.84 |
| Early Adopter Mentality | POWER | 1.79 |
| Indulgence | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.8% |
| Italy | 4.0% |
| United Kingdom | 3.0% |
See Kaufhaus des Westens audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Kaufhaus des Westens have in Germany?
Kaufhaus des Westens has an estimated audience of 684,767 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Kaufhaus des Westens fans?
67.3% of Kaufhaus des Westens fans are female, 32.7% are male, with an average age of 41.6 years.
Which brands do Kaufhaus des Westens fans like most?
Kaufhaus des Westens fans show strongest brand affinity for Times Square (Hong Kong) (75×), Macy's (101.63×), and J. C. Penney (50.41×) over the country average.
Where do Kaufhaus des Westens fans live in Germany?
Kaufhaus des Westens fans in Germany are most concentrated in Berlin (reach 364,025), Brandenburg (reach 28,642), and Nordrhein-Westfalen (reach 26,709). These three regions account for the largest share of the active audience.
What other brands do Kaufhaus des Westens fans also like?
Beyond Kaufhaus des Westens itself, the audience over-indexes on Macy's (101.63×), J. C. Penney (50.41×), Record label (11.98×), and YouTube Music (11.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kaufhaus des Westens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.