Hangzhou Audience in Germany
Hangzhou has an estimated audience of 354,207 people in Germany. 42.5% are female, 57.5% are male, average age 42.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Litter box, Artistic inspiration, Stradivarius, Gil Ofarim.
The average Hangzhou fan in Germany is 42.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Litter box, Artistic inspiration, with strongest over-indexing on Progressive rock (3.61× the country average). Demographically, the Hangzhou audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Hangzhou fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 42.8 |
| Estimated audience size | 354,207 |
Audience persona
The typical Hangzhou fan in Germany is more male, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 74,287 | 1.3× |
| Nordrhein-Westfalen | 72,874 | 0.94× |
| Baden-Württemberg | 57,431 | 1.19× |
| Hessen | 40,413 | 1.5× |
| Niedersachsen | 27,279 | 0.79× |
| Berlin | 24,050 | 1.52× |
| Sachsen | 15,970 | 0.92× |
| Rheinland-Pfalz | 14,431 | 0.81× |
| Sachsen-Anhalt | 13,131 | 1.43× |
| Schleswig-Holstein | 10,980 | 0.86× |
| Hamburg | 10,910 | 1.36× |
| Brandenburg | 6,900 | 0.63× |
| Thüringen | 6,006 | 0.67× |
| Mecklenburg-Vorpommern | 3,456 | 0.51× |
| Saarland | 2,924 | 0.67× |
| Bremen | 2,701 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.61× | Music & Radio |
| Litter box | 1.92× | Pets & Animals |
| Artistic inspiration | 1.65× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.53× | Music & Radio |
| St. Ives | 25.1× | Travel & Leisure |
| Urban Outfitters | 1.68× | Shopping |
| Natural rubber | 2.28× | Cars & Mobility |
| Nurse education | 2.43× | Kids & Family |
| Corfu (regional unit) | 2.92× | Travel & Leisure |
| Home Delivery | 2.29× | Food & Beverages |
| Vocal harmony | 6.05× | Music & Radio |
| Peugeot 308 | 2.84× | Cars & Mobility |
| Sixx | 2.27× | Movies & TV |
| Knokke-Heist | 4.59× | Travel & Leisure |
| Schweinshaxe | 3.32× | Food & Beverages |
| Haitian Vodou | 2.14× | Politics & Society |
| New Era (Namibia) | 2.89× | News |
| Free University of Berlin | 2.33× | Business & Career |
| The Hunt (2012 film) | 2.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.55 |
| Spirituality | BALANCE | 2.11 |
| Sustainability | BALANCE | 2.05 |
| Sports Activity | POWER | 1.81 |
| Early Adopter Mentality | POWER | 1.79 |
| Convenience Orientation | PREMIUM | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 14.6% |
| Italy | 5.6% |
| United States | 5.5% |
See Hangzhou audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Hangzhou have in Germany?
Hangzhou has an estimated audience of 354,207 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hangzhou fans?
42.5% of Hangzhou fans are female, 57.5% are male, with an average age of 42.8 years.
Which brands do Hangzhou fans like most?
Hangzhou fans show strongest brand affinity for Progressive rock (3.61×), Litter box (1.92×), and Artistic inspiration (1.65×) over the country average.
Where do Hangzhou fans live in Germany?
Hangzhou fans in Germany are most concentrated in Bayern (reach 74,287), Nordrhein-Westfalen (reach 72,874), and Baden-Württemberg (reach 57,431). These three regions account for the largest share of the active audience.
What other brands do Hangzhou fans also like?
Beyond Hangzhou itself, the audience over-indexes on Litter box (1.92×), Artistic inspiration (1.65×), Stradivarius (1.97×), and Gil Ofarim (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hangzhou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.