Rascasse Audience Intelligence

Hangzhou Audience in Germany

A data profile of the people who buy, follow and care about Hangzhou in Germany — modelled from more than twelve digital signal sources. Hangzhou has an estimated audience of 354,207 people in Germany.

#299among City in Germany#1417among POI in Germany#1229in Travel & Leisure

The average Hangzhou fan in Germany is 42.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Chongqing, Kaufhaus des Westens, Waldorf Astoria Hotels & Resorts, with strongest over-indexing on Chongqing (36.04× the country average).

Demographically, the Hangzhou audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hangzhou fan in Germany is more male, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Chongqing.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hangzhou profile in Germany.

Audience size
354K
in Germany
Gender
42.5%♀
57.5% male
Age
42.8
average years
Country rank
#15378
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hangzhou fans

42.5% are female, 57.5% are male, average age 42.8.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Hangzhou audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age42.8
Estimated audience size354,207
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Hangzhou audience in Germany
Age bracketShare%
16-197%
20-2918%
30-3928%
40-4926%
50+22%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Hangzhou audience comes from Germany.

Worldwide audience distribution share by country for Hangzhou
CountryShare
France14.6%
Italy5.6%
United States5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hangzhou audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hangzhou fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.50×
02Hessen~40K1.45×
03Sachsen-Anhalt~10K1.34×
04Hamburg~10K1.34×
05Bayern~70K1.26×
06Baden-Württemberg~60K1.18×
07Bremen~3K1.00×
08Nordrhein-Westfalen~70K0.93×
09Sachsen~20K0.93×
10Schleswig-Holstein~10K0.89×
11Rheinland-Pfalz~10K0.82×
12Niedersachsen~30K0.79×
13Saarland~3K0.79×
14Thüringen~7K0.74×
15Brandenburg~8K0.72×
16Mecklenburg-Vorpommern~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Hangzhou, Germany
0.66×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hangzhou audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hangzhou audience
#·InterestCategoryAffinity×
01Waldorf Astoria Hotels & ResortsTravel & Leisure39.39×
02ChongqingTravel & Leisure36.04×
03IMAXMovies & TV35.00×
04Kaufhaus des WestensShopping18.18×
05QatarTravel & Leisure8.29×
06Non-alcoholic beverageFood & Beverages6.71×
07Efficient energy useTechnology & Electronics5.09×
08DiaryKids & Family5.09×
09Preventive healthcareHealth4.56×
10ForestryHome & Garden4.17×
11Web applicationTechnology & Electronics3.88×
12Public transportCars & Mobility3.74×
13Solar energyHome & Garden2.96×
14Online newspaperNews2.57×
15EurowingsTravel & Leisure2.55×
16Renewable energyBusiness & Career2.47×
17VacationsTravel & Leisure2.42×
18RyanairTravel & Leisure2.15×
19Netto Marken-DiscountShopping2.13×
20NatureHome & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hangzhou audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hangzhou audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.11×
SpiritualityBALANCE2.09×
Need for SecurityCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hangzhou audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Price SensitivityPREMIUM0.67×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hangzhou have in Germany?

Hangzhou has an estimated audience of 354,207 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Hangzhou fans?

42.5% of Hangzhou fans are female, 57.5% are male, with an average age of 42.8 years.

03

Which brands do Hangzhou fans like most?

Hangzhou fans show strongest brand affinity for Chongqing (36.04×), Kaufhaus des Westens (18.18×), and Waldorf Astoria Hotels & Resorts (39.39×) over the country average.

04

Where do Hangzhou fans live in Germany?

Hangzhou fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hangzhou fans also like?

Beyond Hangzhou itself, the audience over-indexes on Kaufhaus des Westens (18.18×), Waldorf Astoria Hotels & Resorts (39.39×), IMAX (35×), and Efficient energy use (5.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Hangzhou audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hangzhou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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