Hangzhou Audience in United States
Hangzhou has an estimated audience of 902,172 people in United States. 50.6% are female, 49.4% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Nationality, Israel, Home construction, Layne Staley, Kendra Scott.
The average Hangzhou fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Israel, Home construction, with strongest over-indexing on Nationality (5.38× the country average). Demographically, the Hangzhou audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Hangzhou fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 40.7 |
| Estimated audience size | 902,172 |
Audience persona
The typical Hangzhou fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 221,708 | 2.23× |
| New York | 97,564 | 1.94× |
| Texas | 79,221 | 1.02× |
| Florida | 58,172 | 0.95× |
| Illinois | 36,122 | 1.2× |
| Massachusetts | 35,697 | 2.01× |
| Washington | 33,976 | 1.88× |
| Pennsylvania | 31,351 | 1.03× |
| Georgia | 28,523 | 1.03× |
| Virginia | 28,309 | 1.29× |
| New Jersey | 28,037 | 1.22× |
| North Carolina | 25,277 | 0.93× |
| Ohio | 23,068 | 0.83× |
| Michigan | 21,408 | 0.91× |
| Maryland | 17,874 | 1.15× |
| Arizona | 17,332 | 0.94× |
| Colorado | 14,826 | 1.04× |
| Oregon | 14,363 | 1.39× |
| Indiana | 13,794 | 0.84× |
| Tennessee | 13,463 | 0.74× |
| Wisconsin | 12,346 | 0.91× |
| Minnesota | 12,203 | 0.94× |
| Missouri | 12,044 | 0.83× |
| Connecticut | 12,028 | 1.33× |
| Nevada | 9,117 | 1.04× |
| South Carolina | 8,811 | 0.65× |
| Utah | 8,729 | 1.08× |
| Kentucky | 7,814 | 0.69× |
| Louisiana | 7,099 | 0.61× |
| Alabama | 6,847 | 0.54× |
| Oklahoma | 6,811 | 0.68× |
| Washington, District of Columbia | 6,680 | 2.46× |
| Hawaii | 6,130 | 1.58× |
| Kansas | 5,391 | 0.76× |
| Arkansas | 5,213 | 0.7× |
| Iowa | 4,840 | 0.65× |
| Mississippi | 3,848 | 0.52× |
| New Hampshire | 3,501 | 0.98× |
| New Mexico | 3,187 | 0.7× |
| Rhode Island | 3,159 | 1.1× |
| Nebraska | 2,947 | 0.65× |
| Idaho | 2,933 | 0.65× |
| Maine | 2,652 | 0.82× |
| West Virginia | 2,502 | 0.6× |
| Delaware | 1,924 | 0.77× |
| Montana | 1,693 | 0.68× |
| Alaska | 1,664 | 0.86× |
| Vermont | 1,460 | 0.92× |
| South Dakota | 1,057 | 0.51× |
| Wyoming | 931 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 5.38× | Politics & Society |
| Israel | 5.32× | Travel & Leisure |
| Home construction | 2× | Home & Garden |
| Layne Staley | 8.48× | Music & Radio |
| Kendra Scott | 3.39× | Fashion & Accessoires |
| Justice | 3.05× | Politics & Society |
| Jeep Wagoneer | 4.26× | Cars & Mobility |
| EShakti | 7.82× | Shopping |
| jordy nelson | 11.69× | Sports |
| Jingoism | 1.53× | Politics & Society |
| Cam Ward | 2.5× | Sports |
| Definitive Technology | 27.09× | Technology & Electronics |
| Magazine (band) | 3.94× | Music & Radio |
| Buying a House | 4.18× | Home & Garden |
| CAC 40 | 3.16× | Business & Career |
| Erie County, New York | 5.54× | Travel & Leisure |
| Home staging | 2.89× | Home & Garden |
| JTV (Indonesia) | 2.83× | |
| Dental hygienist | 3.51× | Health |
| Wikia | 1.68× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.34 |
| Travelling | THRILL | 2.95 |
| Spirituality | BALANCE | 2.59 |
| Quality Awareness | PREMIUM | 2.58 |
| Urban Lifestyle | OPEN | 2.31 |
| Individualism | JOY | 1.96 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 14.6% |
| Italy | 5.6% |
| United States | 5.5% |
See Hangzhou audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Hangzhou have in United States?
Hangzhou has an estimated audience of 902,172 people in United States, concentrated in California and New York.
What is the gender split and age of Hangzhou fans?
50.6% of Hangzhou fans are female, 49.4% are male, with an average age of 40.7 years.
Which brands do Hangzhou fans like most?
Hangzhou fans show strongest brand affinity for Nationality (5.38×), Israel (5.32×), and Home construction (2×) over the country average.
Where do Hangzhou fans live in United States?
Hangzhou fans in United States are most concentrated in California (reach 221,708), New York (reach 97,564), and Texas (reach 79,221). These three regions account for the largest share of the active audience.
What other brands do Hangzhou fans also like?
Beyond Hangzhou itself, the audience over-indexes on Israel (5.32×), Home construction (2×), Layne Staley (8.48×), and Kendra Scott (3.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hangzhou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.