Rascasse Audience Intelligence

Hangzhou Audience in United States

A data profile of the people who buy, follow and care about Hangzhou in United States — modelled from more than twelve digital signal sources. Hangzhou has an estimated audience of 902,172 people in United States.

#332among City in United States#2339among POI in United States#1914in Travel & Leisure

The average Hangzhou fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Web server, Japan Airlines, Chicano rap, with strongest over-indexing on Web server (9.98× the country average).

Demographically, the Hangzhou audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hangzhou fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hangzhou profile in United States.

Audience size
902K
in United States
Gender
50.6%♀
49.4% male
Age
40.7
average years
Country rank
#25357
POI in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hangzhou fans

50.6% are female, 49.4% are male, average age 40.7.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Hangzhou audience in United States
MetricValue
Female50.6%
Male49.4%
Average age40.7
Estimated audience size902,172
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Hangzhou audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3923%
40-4924%
50+20%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Hangzhou audience comes from United States.

Worldwide audience distribution share by country for Hangzhou
CountryShare
France14.6%
Italy5.6%
United States5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hangzhou audience in United States is strongest.

Fig. 05

Top regions by affinity

Hangzhou fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.26×
02Washington, District of Columbia~6K2.15×
03Massachusetts~30K1.91×
04Washington~30K1.89×
05New York~90K1.84×
06Hawaii~6K1.52×
07Oregon~10K1.30×
08New Jersey~30K1.23×
09Virginia~30K1.23×
10Connecticut~10K1.19×
11Illinois~30K1.16×
12Maryland~20K1.15×
13Rhode Island~3K1.08×
14Utah~9K1.06×
15Texas~80K1.05×
16Nevada~9K1.05×
17Colorado~10K1.02×
18Alaska~2K1.02×
19Georgia~30K1.00×
20Vermont~2K1.00×
21Pennsylvania~30K0.99×
22Minnesota~10K0.96×
23New Hampshire~3K0.96×
24Florida~60K0.95×
25Arizona~20K0.94×
26North Carolina~30K0.92×
27Maine~3K0.92×
28Michigan~20K0.90×
29Wisconsin~10K0.90×
30Delaware~2K0.89×
31Montana~2K0.86×
32Indiana~10K0.84×
33Missouri~10K0.83×
34Kansas~6K0.83×
35Nebraska~4K0.83×
36North Dakota~2K0.82×
37New Mexico~4K0.81×
38South Dakota~2K0.81×
39Arkansas~6K0.80×
40Idaho~4K0.80×
41Ohio~20K0.78×
42West Virginia~3K0.77×
43Kentucky~8K0.75×
44Tennessee~10K0.74×
45Louisiana~8K0.73×
46Oklahoma~7K0.73×
47Iowa~5K0.73×
48South Carolina~9K0.70×
49Mississippi~5K0.69×
50Alabama~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Hangzhou, United States
0.64×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hangzhou audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hangzhou audience
#·InterestCategoryAffinity×
01Pacifico BeerFood & Beverages22.44×
02HisenseTechnology & Electronics19.22×
03Japan AirlinesTravel & Leisure18.37×
04Humanoid robotTechnology & Electronics12.82×
05Web serverTechnology & Electronics9.98×
06Berlin WallTravel & Leisure8.24×
07World Heritage SitePolitics & Society8.10×
08Derivative (finance)Business & Career7.39×
09NamibiaTravel & Leisure6.56×
10Chicano rapMusic & Radio5.65×
11Chat roomInternet & Social Media5.04×
12Non-alcoholic beverageFood & Beverages3.88×
13Master of Business AdministrationBusiness & Career3.64×
14Career developmentBusiness & Career2.94×
15WhatsAppInternet & Social Media2.33×
16RadioTechnology & Electronics2.08×
17DrawingHome & Garden1.87×
18GoogleInternet & Social Media1.80×
19Best BuyShopping1.62×
20Hobby LobbyHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hangzhou audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hangzhou audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.57×
SpiritualityBALANCE2.23×
TravellingTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hangzhou audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.84×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hangzhou have in United States?

Hangzhou has an estimated audience of 902,172 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hangzhou fans?

50.6% of Hangzhou fans are female, 49.4% are male, with an average age of 40.7 years.

03

Which brands do Hangzhou fans like most?

Hangzhou fans show strongest brand affinity for Web server (9.98×), Japan Airlines (18.37×), and Chicano rap (5.65×) over the country average.

04

Where do Hangzhou fans live in United States?

Hangzhou fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hangzhou fans also like?

Beyond Hangzhou itself, the audience over-indexes on Japan Airlines (18.37×), Chicano rap (5.65×), Berlin Wall (8.24×), and Non-alcoholic beverage (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Hangzhou audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hangzhou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →