A data profile of the people who buy, follow and care about Hangzhou in France — modelled from more than twelve digital signal sources. Hangzhou has an estimated audience of 2,383,436 people in France.
The average Hangzhou fan in France is 45.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Love & Sex, Political science, TotalEnergies, with strongest over-indexing on Love & Sex (20× the country average).
Demographically, the Hangzhou audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hangzhou fan in France is balanced, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Hangzhou profile in France.
49.6% are female, 50.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 45.5 |
| Estimated audience size | 2,383,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Hangzhou audience comes from France.
| Country | Share |
|---|---|
| France | 14.6% |
| Italy | 5.6% |
| United States | 5.5% |
Where the Hangzhou audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 2.23× | |
| 02 | Auvergne-Rhône-Alpes | ~300K | 1.23× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.15× | |
| 04 | Grand Est | ~200K | 1.03× | |
| 05 | Occitanie | ~200K | 0.97× | |
| 06 | Pays de la Loire | ~100K | 0.95× | |
| 07 | Nouvelle-Aquitaine | ~200K | 0.94× | |
| 08 | Corsica | ~10K | 0.92× | |
| 09 | Centre-Val de Loire | ~80K | 0.87× | |
| 10 | Hauts-de-France | ~200K | 0.86× | |
| 11 | Normandy | ~100K | 0.86× | |
| 12 | Brittany | ~100K | 0.83× | |
| 13 | Bourgogne-Franche-Comté | ~80K | 0.82× |
The strongest cross-interests of the Hangzhou audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Confucianism | Politics & Society | 32.83× | ||
| 02 | Love & Sex | Kids & Family | 20.00× | ||
| 03 | Christmas Gift | Kids & Family | 11.17× | ||
| 04 | Namibia | Travel & Leisure | 10.71× | ||
| 05 | Christmas tree | Kids & Family | 10.59× | ||
| 06 | Beijing | Travel & Leisure | 10.38× | ||
| 07 | South Tyrol | Travel & Leisure | 10.09× | ||
| 08 | Travel literature | Travel & Leisure | 8.34× | ||
| 09 | Las Vegas | Travel & Leisure | 6.98× | ||
| 10 | Political science | Business & Career | 6.92× | ||
| 11 | New Zealand | Travel & Leisure | 6.85× | ||
| 12 | Bangkok | Travel & Leisure | 6.50× | ||
| 13 | Biochemistry | Business & Career | 6.05× | ||
| 14 | Preventive healthcare | Health | 5.98× | ||
| 15 | Tokyo | Travel & Leisure | 5.15× | ||
| 16 | Kitchen garden | Home & Garden | 4.96× | ||
| 17 | TotalEnergies | Cars & Mobility | 4.73× | ||
| 18 | Cultural heritage | Politics & Society | 3.54× | ||
| 19 | Midi Libre | News | 2.99× | ||
| 20 | Apartment | Business & Career | 2.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.96× | |
| Travelling | THRILL | 2.68× | |
| Urban Lifestyle | OPEN | 2.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| DIY Mentality | THRILL | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Hangzhou has an estimated audience of 2,383,436 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
49.6% of Hangzhou fans are female, 50.4% are male, with an average age of 45.5 years.
Hangzhou fans show strongest brand affinity for Love & Sex (20×), Political science (6.92×), and TotalEnergies (4.73×) over the country average.
Hangzhou fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~300K), and Provence-Alpes-Côte d'Azur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hangzhou itself, the audience over-indexes on Political science (6.92×), TotalEnergies (4.73×), Christmas Gift (11.17×), and Christmas tree (10.59×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Hangzhou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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