Como Audience in France
Como has an estimated audience of 6,909,631 people in France. 58.9% are female, 41.1% are male, average age 43.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Amanda Seyfried.
The average Como fan in France is 43.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (278.52× the country average). Demographically, the Como audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Como fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.0 |
| Estimated audience size | 6,909,631 |
Audience persona
The typical Como fan in France is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
Como fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2M | 1.81× |
| Auvergne-Rhône-Alpes | ~900K | 1.16× |
| Grand Est | ~800K | 1.4× |
| Provence-Alpes-Côte d'Azur | ~700K | 1.42× |
| Occitanie | ~500K | 0.88× |
| Nouvelle-Aquitaine | ~500K | 0.83× |
| Hauts-de-France | ~500K | 0.76× |
| Pays de la Loire | ~300K | 0.8× |
| Brittany | ~200K | 0.7× |
| Bourgogne-Franche-Comté | ~200K | 0.84× |
| Normandy | ~200K | 0.66× |
| Centre-Val de Loire | ~200K | 0.76× |
| Corsica | ~40K | 1.1× |
Top brand affinities of Como fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 278.52× | Kids & Family |
| Christmas Gift | 47.37× | Kids & Family |
| Kitchen garden | 21.4× | Home & Garden |
| Christmas tree | 28.95× | Kids & Family |
| Amanda Seyfried | 20× | Movies & TV |
| Zoom lens | 20.54× | Technology & Electronics |
| Broadcasting of sports events | 17.69× | Movies & TV |
| Hormone | 17.82× | Health |
| Dentistry | 16.21× | Business & Career |
| Heath Ledger | 20× | Movies & TV |
| Christian Bale | 20× | Movies & TV |
| Jared Leto | 20× | Movies & TV |
| Gerard Butler | 20× | Movies & TV |
| Orlando Bloom | 16.55× | Movies & TV |
| Jake Gyllenhaal | 17.37× | Movies & TV |
| Ian Somerhalder | 20× | Movies & TV |
| Breast Cancer awareness | 17.86× | Health |
| Jude Law | 13.13× | Movies & TV |
| Zac Efron | 13.55× | Movies & TV |
| Andrew Garfield | 15.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.84 |
| Early Adopter Mentality | POWER | 1.32 |
| Patriotism | CONSERVATISM | 1.25 |
| Quality Awareness | PREMIUM | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
| Spirituality | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 31.9% |
| Italy | 10.3% |
| Brazil | 6.3% |
See Como audiences in other countries
More City audiences in France
- Paris (17,040,200)
- City of London (10,261,433)
- Bordeaux (7,284,139)
- Lyon (6,598,184)
- Marseille (6,589,678)
Frequently asked questions
How many fans does Como have in France?
Como has an estimated audience of 6,909,631 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Como fans?
58.9% of Como fans are female, 41.1% are male, with an average age of 43.0 years.
Which brands do Como fans like most?
Como fans show strongest brand affinity for Love & Sex (278.52×), Christmas Gift (47.37×), and Kitchen garden (21.4×) over the country average.
Where do Como fans live in France?
Como fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~900K), and Grand Est (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Como fans also like?
Beyond Como itself, the audience over-indexes on Christmas Gift (47.37×), Kitchen garden (21.4×), Christmas tree (28.95×), and Amanda Seyfried (20×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Como. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.