Como Audience in United States
Como has an estimated audience of 1,271,578 people in United States. 69.7% are female, 30.3% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: Nationality, Progressive rock, Home equity, Minnesota, JDSU.
The average Como fan in United States is 38.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nationality, Progressive rock, Home equity, with strongest over-indexing on Nationality (8× the country average). Demographically, the Como audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Como fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 38.4 |
| Estimated audience size | 1,271,578 |
Audience persona
The typical Como fan in United States is more female, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 221,592 | 2.03× |
| California | 216,685 | 1.55× |
| Florida | 214,921 | 2.5× |
| New York | 105,237 | 1.48× |
| New Jersey | 55,914 | 1.73× |
| Georgia | 51,147 | 1.31× |
| North Carolina | 45,600 | 1.19× |
| Illinois | 44,896 | 1.06× |
| Michigan | 41,786 | 1.26× |
| Washington | 37,282 | 1.46× |
| Pennsylvania | 35,547 | 0.83× |
| Arizona | 33,990 | 1.31× |
| Virginia | 33,065 | 1.07× |
| Maryland | 31,198 | 1.43× |
| Massachusetts | 30,663 | 1.22× |
| Tennessee | 29,929 | 1.17× |
| Colorado | 26,051 | 1.3× |
| Ohio | 23,567 | 0.6× |
| Indiana | 20,638 | 0.89× |
| Minnesota | 19,916 | 1.09× |
| South Carolina | 18,106 | 0.95× |
| Missouri | 17,943 | 0.88× |
| Connecticut | 17,627 | 1.38× |
| Alabama | 17,036 | 0.96× |
| Nevada | 16,591 | 1.35× |
| Kentucky | 16,322 | 1.02× |
| Louisiana | 15,645 | 0.95× |
| Utah | 14,237 | 1.25× |
| Oklahoma | 13,412 | 0.95× |
| Wisconsin | 13,352 | 0.7× |
| Oregon | 12,014 | 0.82× |
| Mississippi | 9,395 | 0.9× |
| Arkansas | 9,045 | 0.86× |
| Kansas | 8,911 | 0.89× |
| New Mexico | 7,347 | 1.15× |
| Iowa | 7,194 | 0.69× |
| Nebraska | 6,265 | 0.98× |
| Rhode Island | 4,881 | 1.21× |
| Idaho | 4,741 | 0.74× |
| Washington, District of Columbia | 4,230 | 1.11× |
| Delaware | 2,916 | 0.83× |
| New Hampshire | 2,330 | 0.46× |
| West Virginia | 1,955 | 0.33× |
| Hawaii | 1,729 | 0.32× |
| Maine | 1,678 | 0.37× |
| South Dakota | 1,553 | 0.53× |
| Montana | 1,323 | 0.38× |
| North Dakota | 1,073 | 0.41× |
| Wyoming | 972 | 0.52× |
| Alaska | 966 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 8× | Politics & Society |
| Progressive rock | 5.33× | Music & Radio |
| Home equity | 2.02× | Home & Garden |
| Minnesota | 1.59× | Travel & Leisure |
| JDSU | 2.18× | Business & Career |
| Nebraska Cornhuskers football | 2.45× | Sports |
| JTV (Indonesia) | 3.53× | |
| James Madison University | 8× | Business & Career |
| Urban horticulture | 2.15× | Home & Garden |
| Buying and Selling Real Estate | 4.58× | Home & Garden |
| Monogram | 2.12× | Home & Garden |
| Spinal muscular atrophy | 4.92× | Health |
| Mad About You | 6.45× | Movies & TV |
| Gilbert Melendez | 32.13× | Sports |
| iZombie | 6.71× | Movies & TV |
| Cleveland Clinic | 2.69× | Health |
| Jeep Wagoneer | 2.58× | Cars & Mobility |
| Women's empowerment | 1.57× | Politics & Society |
| Mackenzie Foy | 2.76× | Fashion & Accessoires |
| Penn & Teller | 2.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.38 |
| Indulgence | JOY | 1.21 |
| Mindfulness | BALANCE | 1.16 |
| Price Sensitivity | PREMIUM | 1.12 |
| Quality Awareness | PREMIUM | 1.12 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 31.9% |
| Italy | 10.3% |
| Brazil | 6.3% |
See Como audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Como have in United States?
Como has an estimated audience of 1,271,578 people in United States, concentrated in Texas and California.
What is the gender split and age of Como fans?
69.7% of Como fans are female, 30.3% are male, with an average age of 38.4 years.
Which brands do Como fans like most?
Como fans show strongest brand affinity for Nationality (8×), Progressive rock (5.33×), and Home equity (2.02×) over the country average.
Where do Como fans live in United States?
Como fans in United States are most concentrated in Texas (reach 221,592), California (reach 216,685), and Florida (reach 214,921). These three regions account for the largest share of the active audience.
What other brands do Como fans also like?
Beyond Como itself, the audience over-indexes on Progressive rock (5.33×), Home equity (2.02×), Minnesota (1.59×), and JDSU (2.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Como. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.