Rascasse Audience Intelligence

Como Audience in United States

A data profile of the people who buy, follow and care about Como in United States — modelled from more than twelve digital signal sources. Como has an estimated audience of 1,271,578 people in United States.

#278among City in United States#1705among POI in United States#1506in Travel & Leisure

The average Como fan in United States is 38.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Swedish House Mafia, Elizabeth Arden, Milwaukee Brewers, with strongest over-indexing on Swedish House Mafia (238.38× the country average).

Demographically, the Como audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Como fan in United States is more female, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Swedish House Mafia.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Como profile in United States.

Audience size
1.3M
in United States
Gender
69.7%♀
30.3% male
Age
38.4
average years
Country rank
#20016
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Como fans

69.7% are female, 30.3% are male, average age 38.4.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Como audience in United States
MetricValue
Female69.7%
Male30.3%
Average age38.4
Estimated audience size1,271,578
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Como audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Como audience comes from United States.

Worldwide audience distribution share by country for Como
CountryShare
France31.8%
Italy10.2%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Como audience in United States is strongest.

Fig. 05

Top regions by affinity

Como fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K2.26×
02Washington~50K2.00×
03Texas~200K1.82×
04New Jersey~50K1.63×
05California~200K1.41×
06Michigan~50K1.41×
07Maryland~30K1.36×
08New York~100K1.35×
09Connecticut~20K1.32×
10Colorado~30K1.30×
11Nevada~20K1.25×
12Arizona~30K1.20×
13Massachusetts~30K1.20×
14Rhode Island~5K1.20×
15Mississippi~10K1.19×
16Georgia~50K1.18×
17Utah~10K1.17×
18North Carolina~40K1.13×
19Minnesota~20K1.13×
20Tennessee~30K1.11×
21New Mexico~7K1.11×
22Washington, District of Columbia~4K1.05×
23Virginia~30K1.03×
24Illinois~40K1.01×
25Nebraska~6K1.01×
26Kentucky~20K0.99×
27South Carolina~20K0.94×
28Oklahoma~10K0.94×
29Louisiana~20K0.93×
30Alabama~20K0.91×
31Kansas~9K0.91×
32Indiana~20K0.90×
33Missouri~20K0.89×
34Delaware~3K0.88×
35Oregon~10K0.84×
36Arkansas~9K0.84×
37Pennsylvania~30K0.81×
38Wisconsin~20K0.79×
39Idaho~5K0.77×
40Iowa~8K0.75×
41South Dakota~2K0.68×
42Ohio~30K0.64×
43North Dakota~2K0.59×
44New Hampshire~3K0.58×
45Vermont~1K0.58×
46Montana~2K0.56×
47Maine~2K0.54×
48Alaska~1K0.54×
49West Virginia~3K0.46×
50Hawaii~2K0.44×
Fig. 06

Affinity by region

Affinity by region — Como, United States
0.44×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Como audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Como audience
#·InterestCategoryAffinity×
01Swedish House MafiaMusic & Radio238.38×
02Elizabeth ArdenBeauty & Wellness25.24×
03Scrubs (TV series)Movies & TV20.98×
04FIFA Club World CupSports13.97×
05El PaísNews12.56×
06Lyric poetryLiterature11.57×
07SalonCentricShopping11.11×
08Atlético MadridSports10.70×
09Black teaFood & Beverages10.59×
10Emily OsmentMovies & TV8.74×
11San Diego PadresSports8.22×
12Milwaukee BrewersSports7.34×
13Web serverTechnology & Electronics6.90×
14Pittsburgh PiratesSports5.93×
15Detroit TigersSports4.67×
16Diaper bagKids & Family4.00×
17Las VegasTravel & Leisure3.68×
18Planet FitnessSports2.68×
19Real Madrid C.F.Sports2.35×
20Nordstrom rackFashion & Accessoires2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Como audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Como audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.86×
IndulgenceJOY1.58×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Como audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.33×
Social Media UsageJOY0.76×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Como have in United States?

Como has an estimated audience of 1,271,578 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Como fans?

69.7% of Como fans are female, 30.3% are male, with an average age of 38.4 years.

03

Which brands do Como fans like most?

Como fans show strongest brand affinity for Swedish House Mafia (238.38×), Elizabeth Arden (25.24×), and Milwaukee Brewers (7.34×) over the country average.

04

Where do Como fans live in United States?

Como fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Como fans also like?

Beyond Como itself, the audience over-indexes on Elizabeth Arden (25.24×), Milwaukee Brewers (7.34×), Web server (6.9×), and Las Vegas (3.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Como audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Como. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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