Como Audience in United States

Como has an estimated audience of 1,271,578 people in United States. 69.7% are female, 30.3% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Swedish House Mafia, Microblogging, Singer-songwriter.

The average Como fan in United States is 38.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Swedish House Mafia, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Como audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Como fans

Demographic split for Como audience in United States
MetricValue
Female69.7%
Male30.3%
Average age38.4
Estimated audience size1,271,578

Audience persona

The typical Como fan in United States is more female, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Como in United States
RegionReachAffinity
Texas221,5922.03×
California216,6851.55×
Florida214,9212.5×
New York105,2371.48×
New Jersey55,9141.73×
Georgia51,1471.31×
North Carolina45,6001.19×
Illinois44,8961.06×
Michigan41,7861.26×
Washington37,2821.46×
Pennsylvania35,5470.83×
Arizona33,9901.31×
Virginia33,0651.07×
Maryland31,1981.43×
Massachusetts30,6631.22×
Tennessee29,9291.17×
Colorado26,0511.3×
Ohio23,5670.6×
Indiana20,6380.89×
Minnesota19,9161.09×
South Carolina18,1060.95×
Missouri17,9430.88×
Connecticut17,6271.38×
Alabama17,0360.96×
Nevada16,5911.35×
Kentucky16,3221.02×
Louisiana15,6450.95×
Utah14,2371.25×
Oklahoma13,4120.95×
Wisconsin13,3520.7×
Oregon12,0140.82×
Mississippi9,3950.9×
Arkansas9,0450.86×
Kansas8,9110.89×
New Mexico7,3471.15×
Iowa7,1940.69×
Nebraska6,2650.98×
Rhode Island4,8811.21×
Idaho4,7410.74×
Washington, District of Columbia4,2301.11×
Delaware2,9160.83×
New Hampshire2,3300.46×
West Virginia1,9550.33×
Hawaii1,7290.32×
Maine1,6780.37×
South Dakota1,5530.53×
Montana1,3230.38×
North Dakota1,0730.41×
Wyoming9720.52×
Alaska9660.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Como audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Swedish House Mafia67.26×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Elizabeth Arden32.13×Beauty & Wellness
Income tax13.19×Business & Career
Las Vegas4.19×Travel & Leisure
Milwaukee Brewers6.45×Sports
Charles, Prince of Wales18.87×Politics & Society
El País14.39×News
FIFA Club World Cup12.15×Sports
San Diego Padres7.76×Sports
Black tea14.65×Food & Beverages
MSN2.49×News
Corset6.42×Fashion & Accessoires
SalonCentric13.41×Shopping
Clarinet5.59×Music & Radio
Detroit Tigers3.53×Sports
Atlético Madrid9.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Como audience
TraitClusterScore
SpiritualityBALANCE1.38
IndulgenceJOY1.21
MindfulnessBALANCE1.16
Price SensitivityPREMIUM1.12
Quality AwarenessPREMIUM1.12
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Como
CountryShare
France31.9%
Italy10.3%
Brazil6.3%

See Como audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Como have in United States?

Como has an estimated audience of 1,271,578 people in United States, concentrated in Texas and California.

What is the gender split and age of Como fans?

69.7% of Como fans are female, 30.3% are male, with an average age of 38.4 years.

Which brands do Como fans like most?

Como fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Swedish House Mafia (67.26×) over the country average.

Where do Como fans live in United States?

Como fans in United States are most concentrated in Texas (reach 221,592), California (reach 216,685), and Florida (reach 214,921). These three regions account for the largest share of the active audience.

What other brands do Como fans also like?

Beyond Como itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Swedish House Mafia (67.26×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Como. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.