Swedish House Mafia Audience in United States

Swedish House Mafia logo

Swedish House Mafia has an estimated audience of 740,689 people in United States. 43.4% are female, 56.6% are male, average age 28.7. Top regions: California, New York, Texas. Top brand affinities: Como, Kate Upton, Monica Bellucci, Como 1907, Lawless (film).

The average Swedish House Mafia fan in United States is 28.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Como, Kate Upton, Monica Bellucci, with strongest over-indexing on Como (238.38× the country average). Demographically, the Swedish House Mafia audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Swedish House Mafia fans

Demographic split for Swedish House Mafia audience in United States
MetricValue
Female43.4%
Male56.6%
Average age28.7
Estimated audience size740,689

Audience persona

The typical Swedish House Mafia fan in United States is more male, around 28.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Como.

Top regions in United States

Top regions ranked by reach for Swedish House Mafia in United States
RegionReachAffinity
California142,5151.75×
New York95,8502.32×
Texas71,7871.13×
Florida57,2071.14×
Illinois43,3481.76×
New Jersey29,4071.56×
Pennsylvania26,0841.05×
Massachusetts20,9041.43×
Georgia19,8800.87×
Nevada19,2262.68×
Ohio18,3830.81×
Arizona18,3771.22×
North Carolina18,2570.82×
Virginia17,5490.97×
Washington17,3471.17×
Michigan16,8170.87×
Colorado15,2711.31×
Maryland13,0861.03×
Indiana11,3290.84×
Wisconsin11,1591×
Tennessee10,9920.74×
Connecticut10,4231.4×
Missouri10,3210.86×
Minnesota9,5570.9×
Oregon8,5561.01×
South Carolina8,2040.74×
Louisiana7,6670.8×
Alabama6,4590.62×
Kentucky6,1080.66×
Utah5,8540.88×
Oklahoma5,3040.64×
Kansas4,3430.74×
Iowa4,3060.71×
Arkansas3,6900.6×
Hawaii3,3691.06×
Washington, District of Columbia3,3681.51×
Mississippi3,3040.54×
Nebraska3,0390.82×
New Mexico2,9820.8×
Idaho2,6390.71×
Maine2,6240.99×
New Hampshire2,3760.81×
Rhode Island2,3360.99×
West Virginia2,1560.63×
Delaware1,7770.87×
Montana1,6950.82×
Alaska1,2440.79×
Vermont1,1590.89×
South Dakota1,0040.59×
North Dakota9990.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swedish House Mafia audience
BrandAffinityCategory
Como238.38×Travel & Leisure
Kate Upton59.38×Fashion & Accessoires
Monica Bellucci45.09×Movies & TV
Como 1907120.47×Sports
Lawless (film)71.61×Movies & TV
The Family (2013 film)127.84×Movies & TV
carlitos way79.36×Movies & TV
Sophia Loren32.46×Movies & TV
Public Enemy84.38×Music & Radio
Mafia (party game)69.4×Games
Clash of Clans21.57×Games
Monster Legends65.07×Games
AutoZone4.32×Cars & Mobility
Tye Sheridan29.76×Movies & TV
Sexy Jeans15.59×Fashion & Accessoires
Colin Farrell17.31×Movies & TV
Public Enemies (2009 film)39.14×Movies & TV
Coin Dozer59.89×Games
Once Upon a Time in America36.55×Movies & TV
Matas (drug store)43.81×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swedish House Mafia audience
TraitClusterScore
Early Adopter MentalityPOWER2.32
ExtroversionTHRILL1.8
Luxury OrientationPREMIUM1.72
Design AffinityPREMIUM1.71
SustainabilityBALANCE1.64
Urban LifestyleOPEN1.61

Worldwide distribution

Worldwide audience distribution share by country for Swedish House Mafia
CountryShare
United States23.2%
India6.5%
United Kingdom5.5%

See Swedish House Mafia audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Swedish House Mafia have in United States?

Swedish House Mafia has an estimated audience of 740,689 people in United States, concentrated in California and New York.

What is the gender split and age of Swedish House Mafia fans?

43.4% of Swedish House Mafia fans are female, 56.6% are male, with an average age of 28.7 years.

Which brands do Swedish House Mafia fans like most?

Swedish House Mafia fans show strongest brand affinity for Como (238.38×), Kate Upton (59.38×), and Monica Bellucci (45.09×) over the country average.

Where do Swedish House Mafia fans live in United States?

Swedish House Mafia fans in United States are most concentrated in California (reach 142,515), New York (reach 95,850), and Texas (reach 71,787). These three regions account for the largest share of the active audience.

What other brands do Swedish House Mafia fans also like?

Beyond Swedish House Mafia itself, the audience over-indexes on Kate Upton (59.38×), Monica Bellucci (45.09×), Como 1907 (120.47×), and Lawless (film) (71.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swedish House Mafia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.