Rascasse Audience Intelligence

Swedish House Mafia Audience in United States

A data profile of the people who buy, follow and care about Swedish House Mafia in United States — modelled from more than twelve digital signal sources. Swedish House Mafia has an estimated audience of 744,154 people in United States.

#404among Band in United States#6712among Person in United States#3868in Music & Radio

The average Swedish House Mafia fan in United States is 28.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Como, Como 1907, Kate Upton, with strongest over-indexing on Como (238.38× the country average).

Demographically, the Swedish House Mafia audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swedish House Mafia fan in United States is more male, around 28.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Como.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swedish House Mafia profile in United States.

Audience size
744K
in United States
Gender
43.4%♀
56.6% male
Age
28.7
average years
Country rank
#28775
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swedish House Mafia fans

43.4% are female, 56.6% are male, average age 28.7.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Swedish House Mafia audience in United States
MetricValue
Female43.4%
Male56.6%
Average age28.7
Estimated audience size744,154
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Swedish House Mafia audience in United States
Age bracketShare%
16-1947%
20-2926%
30-3915%
40-498%
50+4%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Swedish House Mafia audience comes from United States.

Worldwide audience distribution share by country for Swedish House Mafia
CountryShare
United States22.8%
India6.4%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swedish House Mafia audience in United States is strongest.

Fig. 05

Top regions by affinity

Swedish House Mafia fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K2.74×
02California~200K2.37×
03Nevada~20K2.11×
04New Jersey~40K1.98×
05Connecticut~10K1.54×
06Massachusetts~20K1.46×
07Washington, District of Columbia~3K1.43×
08Illinois~40K1.42×
09Colorado~10K1.21×
10Florida~60K1.20×
11Michigan~20K1.18×
12Washington~20K1.15×
13Texas~70K1.09×
14Pennsylvania~30K1.06×
15Arizona~20K1.06×
16Hawaii~3K1.05×
17Rhode Island~2K1.04×
18Maryland~10K1.03×
19Oregon~9K1.00×
20Virginia~20K0.99×
21Maine~3K0.98×
22Vermont~1K0.98×
23Delaware~2K0.94×
24Wisconsin~10K0.93×
25New Hampshire~3K0.91×
26Montana~2K0.90×
27Alaska~1K0.89×
28Minnesota~9K0.88×
29Georgia~20K0.87×
30Utah~6K0.85×
31Nebraska~3K0.85×
32New Mexico~3K0.84×
33North Dakota~1K0.84×
34Indiana~10K0.82×
35Missouri~10K0.81×
36South Dakota~1K0.81×
37North Carolina~20K0.80×
38Idaho~3K0.79×
39West Virginia~3K0.79×
40Ohio~20K0.78×
41Louisiana~7K0.78×
42Kansas~5K0.77×
43Tennessee~10K0.75×
44South Carolina~8K0.75×
45Iowa~4K0.73×
46Kentucky~7K0.71×
47Oklahoma~6K0.70×
48Arkansas~4K0.70×
49Mississippi~4K0.69×
50Alabama~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Swedish House Mafia, United States
0.66×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swedish House Mafia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swedish House Mafia audience
#·InterestCategoryAffinity×
01ComoTravel & Leisure238.38×
02The Family (2013 film)Movies & TV127.84×
03Como 1907Sports120.47×
04Public EnemyMusic & Radio84.38×
05carlitos wayMovies & TV79.36×
06Lawless (film)Movies & TV71.61×
07Mafia (party game)Games69.40×
08Monster LegendsGames65.07×
09Coin DozerGames59.89×
10Kate UptonFashion & Accessoires59.38×
11Monica BellucciMovies & TV45.09×
12Matas (drug store)Shopping43.81×
13Public Enemies (2009 film)Movies & TV39.14×
14Once Upon a Time in AmericaMovies & TV36.55×
15Sophia LorenMovies & TV32.46×
16Tye SheridanMovies & TV29.76×
17AviciiMusic & Radio20.25×
18Colin FarrellMovies & TV17.31×
19Sexy JeansFashion & Accessoires15.59×
20AutoZoneCars & Mobility4.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swedish House Mafia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swedish House Mafia audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.34×
Early Adopter MentalityPOWER1.10×
MindfulnessBALANCE1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swedish House Mafia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Convenience OrientationPREMIUM0.66×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swedish House Mafia have in United States?

Swedish House Mafia has an estimated audience of 744,154 people in United States, concentrated in California and New York.

02

What is the gender split and age of Swedish House Mafia fans?

43.4% of Swedish House Mafia fans are female, 56.6% are male, with an average age of 28.7 years.

03

Which brands do Swedish House Mafia fans like most?

Swedish House Mafia fans show strongest brand affinity for Como (238.38×), Como 1907 (120.47×), and Kate Upton (59.38×) over the country average.

04

Where do Swedish House Mafia fans live in United States?

Swedish House Mafia fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Swedish House Mafia fans also like?

Beyond Swedish House Mafia itself, the audience over-indexes on Como 1907 (120.47×), Kate Upton (59.38×), Monica Bellucci (45.09×), and Lawless (film) (71.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Swedish House Mafia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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