Lawless (film) Audience in United States

Lawless (film) has an estimated audience of 1,205,503 people in United States. 45.4% are female, 54.6% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: High jump, Beetlejuice, Gerard Butler, Autism Awareness, Nicholas Hoult.

The average Lawless (film) fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include High jump, Beetlejuice, Gerard Butler, with strongest over-indexing on High jump (133.89× the country average). Demographically, the Lawless (film) audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Lawless (film) fans

Demographic split for Lawless (film) audience in United States
MetricValue
Female45.4%
Male54.6%
Average age45.9
Estimated audience size1,205,503

Audience persona

The typical Lawless (film) fan in United States is balanced, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for High jump.

Top regions in United States

Top regions ranked by reach for Lawless (film) in United States
RegionReachAffinity
California114,4370.86×
Texas113,8131.1×
Florida63,4710.78×
North Carolina41,8171.15×
Ohio40,4581.09×
New York40,0240.59×
Georgia38,2781.03×
Tennessee36,9261.53×
Illinois34,2250.85×
Pennsylvania31,9710.79×
Virginia31,7851.08×
Michigan29,3770.93×
Indiana25,8271.17×
Missouri25,3861.31×
Kentucky25,0631.66×
Arizona23,4880.95×
Alabama23,0051.37×
Oklahoma20,1981.51×
South Carolina20,1771.11×
Washington20,1380.83×
Colorado17,9520.94×
Wisconsin16,9670.94×
Louisiana16,5361.06×
Arkansas15,8641.6×
New Jersey15,8280.52×
Massachusetts15,0040.63×
Mississippi13,6791.38×
Minnesota13,2640.77×
Oregon12,9830.94×
Maryland12,8230.62×
Kansas11,7541.24×
Iowa10,8051.09×
Nevada9,9690.86×
Utah9,6740.9×
West Virginia8,8031.57×
Connecticut7,4390.62×
Idaho7,0761.17×
New Mexico6,7981.12×
Nebraska6,0030.99×
Montana4,2341.27×
Maine3,6600.85×
New Hampshire3,5980.76×
Hawaii3,1040.6×
South Dakota3,0571.1×
Alaska2,7201.05×
North Dakota2,5811.04×
Rhode Island2,2900.6×
Delaware2,2590.68×
Wyoming2,2051.23×
Washington, District of Columbia1,8170.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lawless (film) audience
BrandAffinityCategory
High jump133.89×Sports
Beetlejuice11.13×Movies & TV
Gerard Butler26.41×Movies & TV
Autism Awareness19.03×Health
Nicholas Hoult23.43×Movies & TV
Diabetes mellitus awareness12.48×Health
Swedish House Mafia67.26×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Michelle Monaghan20×Movies & TV
Income tax13.19×Business & Career
Silver Linings Playbook27.52×Movies & TV
Austin Powers (film series)20×Movies & TV
Morena Baccarin12.95×Movies & TV
American Hustle25.77×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Superman1.95×Movies & TV
Jude Law11.48×Movies & TV
Jon Hamm7.7×Movies & TV
Scooby-Doo3.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lawless (film) audience
TraitClusterScore
Quality AwarenessPREMIUM2.87
PatriotismCONSERVATISM1.63
Luxury OrientationPREMIUM1.47
Risk AppetiteTHRILL1.26
IndividualismJOY1.23
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Lawless (film)
CountryShare
United States45.9%
United Kingdom6.8%
Australia4.8%

See Lawless (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Lawless (film) have in United States?

Lawless (film) has an estimated audience of 1,205,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Lawless (film) fans?

45.4% of Lawless (film) fans are female, 54.6% are male, with an average age of 45.9 years.

Which brands do Lawless (film) fans like most?

Lawless (film) fans show strongest brand affinity for High jump (133.89×), Beetlejuice (11.13×), and Gerard Butler (26.41×) over the country average.

Where do Lawless (film) fans live in United States?

Lawless (film) fans in United States are most concentrated in California (reach 114,437), Texas (reach 113,813), and Florida (reach 63,471). These three regions account for the largest share of the active audience.

What other brands do Lawless (film) fans also like?

Beyond Lawless (film) itself, the audience over-indexes on Beetlejuice (11.13×), Gerard Butler (26.41×), Autism Awareness (19.03×), and Nicholas Hoult (23.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawless (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.