Rascasse Audience Intelligence

Lawless (film) Audience in United States

A data profile of the people who buy, follow and care about Lawless (film) in United States — modelled from more than twelve digital signal sources. Lawless (film) has an estimated audience of 1,154,322 people in United States.

#1578among Movie / TV Show / Series in United States#3776in Movies & TV

The average Lawless (film) fan in United States is 45.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Beetlejuice, Nicholas Hoult, Gerard Butler, with strongest over-indexing on Beetlejuice (29.36× the country average).

Demographically, the Lawless (film) audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lawless (film) fan in United States is balanced, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lawless (film) profile in United States.

Audience size
1.2M
in United States
Gender
45.4%♀
54.6% male
Age
45.9
average years
Country rank
#21453
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lawless (film) viewers

45.4% are female, 54.6% are male, average age 45.9.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Lawless (film) audience in United States
MetricValue
Female45.4%
Male54.6%
Average age45.9
Estimated audience size1,154,322
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Lawless (film) audience in United States
Age bracketShare%
16-198%
20-2913%
30-3913%
40-4934%
50+32%
Fig. 04

Worldwide distribution

43.6%

of the worldwide Lawless (film) audience comes from United States.

Worldwide audience distribution share by country for Lawless (film)
CountryShare
United States43.6%
United Kingdom6.5%
Australia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lawless (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lawless (film) fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~30K1.67×
02West Virginia~9K1.57×
03Oklahoma~20K1.53×
04Arkansas~20K1.53×
05Tennessee~40K1.50×
06Mississippi~10K1.42×
07South Dakota~4K1.36×
08Alabama~20K1.33×
09Missouri~30K1.29×
10Montana~4K1.29×
11Wyoming~2K1.25×
12Idaho~7K1.19×
13Kansas~10K1.17×
14New Mexico~7K1.15×
15Indiana~20K1.13×
16Iowa~10K1.12×
17North Carolina~40K1.11×
18South Carolina~20K1.09×
19Louisiana~20K1.09×
20Alaska~3K1.08×
21North Dakota~3K1.08×
22Texas~100K1.06×
23Nebraska~6K1.06×
24Ohio~40K1.05×
25Virginia~30K1.05×
26Georgia~40K1.01×
27Michigan~30K0.94×
28Arizona~20K0.94×
29Wisconsin~20K0.93×
30Maine~4K0.93×
31Oregon~10K0.91×
32Colorado~20K0.89×
33Utah~9K0.84×
34Nevada~10K0.83×
35Washington~20K0.81×
36New Hampshire~4K0.81×
37California~100K0.80×
38Illinois~30K0.80×
39Minnesota~10K0.79×
40Pennsylvania~30K0.78×
41Delaware~3K0.77×
42Florida~60K0.76×
43Rhode Island~3K0.69×
44Hawaii~3K0.67×
45Maryland~10K0.65×
46Connecticut~8K0.65×
47Massachusetts~10K0.62×
48New York~40K0.57×
49Washington, District of Columbia~2K0.57×
50New Jersey~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Lawless (film), United States
0.54×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lawless (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lawless (film) audience
#·InterestCategoryAffinity×
01Swedish House MafiaMusic & Radio71.61×
02Silver Linings PlaybookMovies & TV60.20×
03American HustleMovies & TV43.17×
04Predator (franchise)Movies & TV43.08×
05Gerard ButlerMovies & TV37.87×
06Nicholas HoultMovies & TV37.39×
07High jumpSports33.11×
08BeetlejuiceMovies & TV29.36×
09Maze Runner (film series)Movies & TV26.32×
10Michelle MonaghanMovies & TV20.00×
11Saving Private RyanMovies & TV16.69×
12Austin Powers (film series)Movies & TV13.57×
13Oscar IsaacMovies & TV13.36×
14Christopher NolanMovies & TV10.38×
15Morena BaccarinMovies & TV10.37×
16Jon BernthalMovies & TV10.18×
17National Women's Soccer LeagueSports7.62×
18Obsessed (2009 film)Movies & TV6.19×
19Vikings (TV series)Movies & TV5.78×
20Stranger ThingsMovies & TV3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lawless (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lawless (film) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.71×
PatriotismCONSERVATISM2.53×
IndividualismJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lawless (film) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Design AffinityPREMIUM0.75×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lawless (film) have in United States?

Lawless (film) has an estimated audience of 1,154,322 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Lawless (film) viewers?

45.4% of Lawless (film) fans are female, 54.6% are male, with an average age of 45.9 years.

03

Which brands do Lawless (film) fans like most?

Lawless (film) fans show strongest brand affinity for Beetlejuice (29.36×), Nicholas Hoult (37.39×), and Gerard Butler (37.87×) over the country average.

04

Where do Lawless (film) fans live in United States?

Lawless (film) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lawless (film) fans also like?

Beyond Lawless (film) itself, the audience over-indexes on Nicholas Hoult (37.39×), Gerard Butler (37.87×), Silver Linings Playbook (60.2×), and Swedish House Mafia (71.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lawless (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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