American Hustle Audience in United States

American Hustle logo

American Hustle has an estimated audience of 977,472 people in United States. 50.1% are female, 49.9% are male, average age 47.6. Top regions: California, Texas, New York. Top brand affinities: One Day (2011 film), Donnie Brasco (film), Camelot (TV series), Mrs. Doubtfire, Diane Kruger.

The average American Hustle fan in United States is 47.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include One Day (2011 film), Donnie Brasco (film), Camelot (TV series), with strongest over-indexing on One Day (2011 film) (53.06× the country average). Demographically, the American Hustle audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of American Hustle fans

Demographic split for American Hustle audience in United States
MetricValue
Female50.1%
Male49.9%
Average age47.6
Estimated audience size977,472

Audience persona

The typical American Hustle fan in United States is balanced, around 47.6 years old, with strong Tradition tendencies and a notable affinity for One Day (2011 film).

Top regions in United States

Top regions ranked by reach for American Hustle in United States
RegionReachAffinity
California116,6921.09×
Texas77,4120.92×
New York61,2201.12×
Florida57,1040.86×
Illinois36,4421.12×
Pennsylvania35,5601.08×
Ohio31,2131.04×
North Carolina27,9740.95×
New Jersey27,4071.1×
Michigan26,8141.05×
Massachusetts25,0021.3×
Georgia24,8690.83×
Virginia23,5020.99×
Washington21,4231.09×
Arizona18,7840.94×
Indiana18,3001.02×
Tennessee17,5630.9×
Colorado17,5001.14×
Missouri17,4331.11×
Wisconsin15,6371.06×
Maryland15,4150.92×
Minnesota15,4131.1×
Oregon13,5211.21×
South Carolina13,3370.91×
Kentucky12,0630.98×
Connecticut11,4291.17×
Alabama10,8500.79×
Louisiana10,5650.84×
Oklahoma10,1380.93×
Utah9,7271.11×
Iowa8,2931.03×
Nevada8,0310.85×
Kansas7,8621.02×
Arkansas7,3570.91×
Mississippi5,6140.7×
Idaho5,2281.07×
Nebraska4,7860.98×
New Hampshire4,7091.22×
New Mexico4,3810.89×
Maine4,0291.15×
West Virginia3,7700.83×
Rhode Island3,5151.13×
Washington, District of Columbia3,2041.09×
Montana3,1621.17×
Hawaii3,0390.72×
Delaware2,3870.89×
Vermont2,0941.22×
Alaska1,9420.93×
South Dakota1,8910.84×
North Dakota1,7850.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Hustle audience
BrandAffinityCategory
One Day (2011 film)53.06×Movies & TV
Donnie Brasco (film)66.27×Movies & TV
Camelot (TV series)139.84×Movies & TV
Mrs. Doubtfire33.93×Movies & TV
Diane Kruger30.4×Movies & TV
The Departed25.84×Movies & TV
Lawless (film)43.17×Movies & TV
Fox Theatre (Atlanta)25.3×Travel & Leisure
La La Land (film)18.96×Movies & TV
Silver Linings Playbook38.53×Movies & TV
A Bronx Tale29.05×Movies & TV
Taken (TV miniseries)36.96×Movies & TV
The Next Three Days81.91×Movies & TV
Liam Neeson12.1×Movies & TV
Milk and Honey (musical)29.28×Music & Radio
Cornish College of the Arts60.82×Business & Career
Academy of Art University52.39×Business & Career
Punch-Drunk Love40.16×Movies & TV
As Good as It Gets39.12×Movies & TV
Gran Torino28.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Hustle audience
TraitClusterScore
TraditionCONSERVATISM2.19
IndulgenceJOY1.48
ExtroversionTHRILL1.43
PatriotismCONSERVATISM1.37
Early Adopter MentalityPOWER1.33
LGBTQ+ IdentityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for American Hustle
CountryShare
United States28.7%
United Kingdom4.1%
Australia3.9%

See American Hustle audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does American Hustle have in United States?

American Hustle has an estimated audience of 977,472 people in United States, concentrated in California and Texas.

What is the gender split and age of American Hustle fans?

50.1% of American Hustle fans are female, 49.9% are male, with an average age of 47.6 years.

Which brands do American Hustle fans like most?

American Hustle fans show strongest brand affinity for One Day (2011 film) (53.06×), Donnie Brasco (film) (66.27×), and Camelot (TV series) (139.84×) over the country average.

Where do American Hustle fans live in United States?

American Hustle fans in United States are most concentrated in California (reach 116,692), Texas (reach 77,412), and New York (reach 61,220). These three regions account for the largest share of the active audience.

What other brands do American Hustle fans also like?

Beyond American Hustle itself, the audience over-indexes on Donnie Brasco (film) (66.27×), Camelot (TV series) (139.84×), Mrs. Doubtfire (33.93×), and Diane Kruger (30.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Hustle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.