Rascasse Audience Intelligence

American Hustle Audience in United States

A data profile of the people who buy, follow and care about American Hustle in United States — modelled from more than twelve digital signal sources. American Hustle has an estimated audience of 1,044,013 people in United States.

#1776among Movie / TV Show / Series in United States#4161in Movies & TV

The average American Hustle fan in United States is 47.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include One Day (2011 film), Donnie Brasco (film), Mrs. Doubtfire, with strongest over-indexing on One Day (2011 film) (53.06× the country average).

Demographically, the American Hustle audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Hustle fan in United States is balanced, around 47.6 years old, with strong Design Affinity tendencies and a notable affinity for One Day (2011 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Hustle profile in United States.

Audience size
1M
in United States
Gender
50.1%♀
49.9% male
Age
47.6
average years
Country rank
#23005
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Hustle viewers

50.1% are female, 49.9% are male, average age 47.6.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for American Hustle audience in United States
MetricValue
Female50.1%
Male49.9%
Average age47.6
Estimated audience size1,044,013
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the American Hustle audience in United States
Age bracketShare%
16-198%
20-2910%
30-3914%
40-4923%
50+45%
Fig. 04

Worldwide distribution

29.0%

of the worldwide American Hustle audience comes from United States.

Worldwide audience distribution share by country for American Hustle
CountryShare
United States29.0%
Italy5.6%
Australia3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Hustle audience in United States is strongest.

Fig. 05

Top regions by affinity

American Hustle fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.25×
02Vermont~2K1.22×
03Oregon~10K1.20×
04Maine~4K1.18×
05Montana~3K1.18×
06New Hampshire~5K1.17×
07Rhode Island~4K1.15×
08Connecticut~10K1.14×
09New York~60K1.10×
10Colorado~20K1.10×
11Minnesota~20K1.10×
12Utah~10K1.09×
13Illinois~40K1.08×
14Washington~20K1.08×
15Wisconsin~20K1.08×
16Idaho~5K1.08×
17Washington, District of Columbia~3K1.08×
18Missouri~20K1.07×
19Alaska~2K1.05×
20California~100K1.02×
21Pennsylvania~30K1.02×
22New Jersey~30K1.02×
23Kansas~8K1.01×
24Michigan~30K1.00×
25Iowa~8K1.00×
26Nebraska~5K0.99×
27Ohio~30K0.97×
28Kentucky~10K0.97×
29North Dakota~2K0.97×
30Indiana~20K0.96×
31Delaware~3K0.95×
32Virginia~20K0.94×
33Arizona~20K0.94×
34New Mexico~5K0.93×
35South Dakota~2K0.93×
36Oklahoma~10K0.92×
37North Carolina~30K0.91×
38Arkansas~7K0.91×
39Tennessee~20K0.90×
40Maryland~20K0.90×
41South Carolina~10K0.89×
42Nevada~8K0.89×
43Texas~70K0.88×
44West Virginia~4K0.87×
45Florida~60K0.86×
46Louisiana~10K0.85×
47Hawaii~4K0.85×
48Alabama~10K0.82×
49Georgia~20K0.78×
50Mississippi~6K0.77×
Fig. 06

Affinity by region

Affinity by region — American Hustle, United States
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Hustle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Hustle audience
#·InterestCategoryAffinity×
01Camelot (TV series)Movies & TV139.84×
02The Next Three DaysMovies & TV81.91×
03Donnie Brasco (film)Movies & TV66.27×
04Cornish College of the ArtsBusiness & Career60.82×
05One Day (2011 film)Movies & TV53.06×
06Lawless (film)Movies & TV43.17×
07Punch-Drunk LoveMovies & TV40.16×
08As Good as It GetsMovies & TV39.12×
09Silver Linings PlaybookMovies & TV38.53×
10Taken (TV miniseries)Movies & TV36.96×
11Mrs. DoubtfireMovies & TV33.93×
12Diane KrugerMovies & TV30.40×
13Milk and Honey (musical)Music & Radio29.28×
14A Bronx TaleMovies & TV29.05×
15Gran TorinoMovies & TV28.61×
16The DepartedMovies & TV25.84×
17Fox Theatre (Atlanta)Travel & Leisure25.30×
18La La Land (film)Movies & TV18.96×
19Scarface (1983 film)Movies & TV15.93×
20Liam NeesonMovies & TV12.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Hustle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Hustle audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
Community OrientationOPEN1.42×
TraditionCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Hustle audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
ExtroversionTHRILL0.96×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Hustle have in United States?

American Hustle has an estimated audience of 1,044,013 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Hustle viewers?

50.1% of American Hustle fans are female, 49.9% are male, with an average age of 47.6 years.

03

Which brands do American Hustle fans like most?

American Hustle fans show strongest brand affinity for One Day (2011 film) (53.06×), Donnie Brasco (film) (66.27×), and Mrs. Doubtfire (33.93×) over the country average.

04

Where do American Hustle fans live in United States?

American Hustle fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American Hustle fans also like?

Beyond American Hustle itself, the audience over-indexes on Donnie Brasco (film) (66.27×), Mrs. Doubtfire (33.93×), Camelot (TV series) (139.84×), and La La Land (film) (18.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Hustle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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