Rascasse Audience Intelligence

Milk and Honey (musical) Audience in United States

A data profile of the people who buy, follow and care about Milk and Honey (musical) in United States — modelled from more than twelve digital signal sources. Milk and Honey (musical) has an estimated audience of 1,595,605 people in United States.

#12among Musical in United States#2018in Music & Radio

The average Milk and Honey (musical) fan in United States is 38.3 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, Virginia, Texas.

Top brand affinities include Mrs. Doubtfire, Cats (musical), Cage the Elephant, with strongest over-indexing on Mrs. Doubtfire (80.19× the country average).

Demographically, the Milk and Honey (musical) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milk and Honey (musical) fan in United States is more female, around 38.3 years old, with strong Community Orientation tendencies and a notable affinity for Mrs. Doubtfire.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milk and Honey (musical) profile in United States.

Audience size
1.6M
in United States
Gender
57.5%♀
42.5% male
Age
38.3
average years
Country rank
#16947
Musical in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milk and Honey (musical) fans

57.5% are female, 42.5% are male, average age 38.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Milk and Honey (musical) audience in United States
MetricValue
Female57.5%
Male42.5%
Average age38.3
Estimated audience size1,595,605
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Milk and Honey (musical) audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

48.9%

of the worldwide Milk and Honey (musical) audience comes from United States.

Worldwide audience distribution share by country for Milk and Honey (musical)
CountryShare
United States48.9%
Germany13.2%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milk and Honey (musical) audience in United States is strongest.

Fig. 05

Top regions by affinity

Milk and Honey (musical) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K11.11×
02Maryland~200K8.07×
03Virginia~200K5.31×
04Tennessee~100K4.18×
05Georgia~100K2.83×
06Delaware~8K1.74×
07Idaho~10K1.55×
08Texas~200K1.30×
09Maine~6K1.01×
10Alaska~3K0.87×
11New York~70K0.80×
12Ohio~30K0.66×
13South Carolina~20K0.64×
14California~100K0.63×
15Arizona~20K0.60×
16North Carolina~30K0.59×
17Iowa~8K0.59×
18Kansas~6K0.52×
19Illinois~30K0.51×
20Missouri~10K0.51×
21Vermont~1K0.48×
22Alabama~10K0.47×
23South Dakota~2K0.47×
24North Dakota~2K0.47×
25Michigan~20K0.45×
26Kentucky~9K0.45×
27West Virginia~3K0.43×
28Rhode Island~2K0.42×
29Montana~2K0.42×
30Minnesota~9K0.40×
31Indiana~10K0.39×
32Hawaii~3K0.38×
33Mississippi~5K0.37×
34Wisconsin~9K0.36×
35New Hampshire~2K0.36×
36Louisiana~7K0.35×
37Nebraska~3K0.35×
38Massachusetts~10K0.34×
39New Mexico~3K0.34×
40Oklahoma~6K0.33×
41Connecticut~5K0.33×
42Arkansas~4K0.33×
43Utah~5K0.32×
44Pennsylvania~20K0.31×
45New Jersey~10K0.30×
46Oregon~5K0.30×
47Colorado~7K0.29×
48Nevada~4K0.29×
49Washington~9K0.27×
50Florida~30K0.25×
Fig. 06

Affinity by region

Affinity by region — Milk and Honey (musical), United States
0.25×1.00×11.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milk and Honey (musical) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milk and Honey (musical) audience
#·InterestCategoryAffinity×
01Cage the ElephantMusic & Radio105.92×
02Mrs. DoubtfireMovies & TV80.19×
03TVLineNews53.00×
04TV GuideMovies & TV44.84×
05Cats (musical)Music & Radio40.66×
06The Sound of MusicMusic & Radio33.75×
07American HustleMovies & TV29.28×
08Microsoft Flight SimulatorGames27.25×
09Drive-in theaterMovies & TV20.31×
10VulturePets & Animals19.90×
11International educationBusiness & Career19.14×
12Donnie WahlbergMovies & TV18.78×
13Neve CampbellMovies & TV15.46×
14Tony AwardArts & Culture15.37×
15Baking powderFood & Beverages14.21×
16The HillsMovies & TV12.30×
17FlightAwareTravel & Leisure11.54×
18Carl's Jr.Food & Beverages10.43×
19Diane KeatonMovies & TV4.65×
20Sam's ClubShopping2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milk and Honey (musical) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milk and Honey (musical) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.21×
PatriotismCONSERVATISM2.12×
TraditionCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milk and Honey (musical) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Healthy LifestyleBALANCE0.90×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milk and Honey (musical) have in United States?

Milk and Honey (musical) has an estimated audience of 1,595,605 people in United States, concentrated in Maryland and Virginia.

02

What is the gender split and age of Milk and Honey (musical) fans?

57.5% of Milk and Honey (musical) fans are female, 42.5% are male, with an average age of 38.3 years.

03

Which brands do Milk and Honey (musical) fans like most?

Milk and Honey (musical) fans show strongest brand affinity for Mrs. Doubtfire (80.19×), Cats (musical) (40.66×), and Cage the Elephant (105.92×) over the country average.

04

Where do Milk and Honey (musical) fans live in United States?

Milk and Honey (musical) fans in United States are most concentrated in Maryland (reach ~200K), Virginia (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Milk and Honey (musical) fans also like?

Beyond Milk and Honey (musical) itself, the audience over-indexes on Cats (musical) (40.66×), Cage the Elephant (105.92×), TVLine (53×), and TV Guide (44.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Milk and Honey (musical) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milk and Honey (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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