Rascasse Audience Intelligence

Wicked (musical) Audience in United States

A data profile of the people who buy, follow and care about Wicked (musical) in United States — modelled from more than twelve digital signal sources. Wicked (musical) has an estimated audience of 9,752,913 people in United States.

#1among Musical in United States#1among Musical in United States#262in Music & Radio

The average Wicked (musical) fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Music & Radio · Type: Musical · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wicked (musical) profile in United States.

Audience size
9.8M
in United States
Gender
64.8%♀
35.2% male
Age
38.7
average years
Country rank
#3670
Musical in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wicked (musical) fans

64.8% are female, 35.2% are male, average age 38.7.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Wicked (musical) audience in United States
MetricValue
Female64.8%
Male35.2%
Average age38.7
Estimated audience size9,752,913
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Wicked (musical) audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Wicked (musical) audience comes from United States.

Worldwide audience distribution share by country for Wicked (musical)
CountryShare
United States38.6%
United Kingdom10.1%
China4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wicked (musical) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wicked (musical) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.35×
02Pennsylvania~400K1.17×
03California~1M1.14×
04Indiana~200K1.13×
05Connecticut~100K1.11×
06Illinois~400K1.10×
07Michigan~300K1.10×
08Missouri~200K1.09×
09Texas~900K1.08×
10Kansas~80K1.08×
11Ohio~300K1.07×
12Oregon~100K1.06×
13Iowa~90K1.06×
14Massachusetts~200K1.05×
15Colorado~200K1.05×
16Kentucky~100K1.05×
17Maryland~200K1.04×
18New York~600K1.03×
19Virginia~200K1.03×
20Wisconsin~200K1.03×
21Nebraska~50K1.03×
22Rhode Island~30K1.03×
23New Jersey~300K1.02×
24Washington~200K1.02×
25Oklahoma~100K1.02×
26Nevada~100K1.02×
27Idaho~50K1.01×
28New Hampshire~40K1.01×
29Georgia~300K1.00×
30Minnesota~100K1.00×
31Hawaii~40K1.00×
32Delaware~30K1.00×
33North Carolina~300K0.99×
34Tennessee~200K0.99×
35South Carolina~100K0.98×
36Louisiana~100K0.98×
37Arkansas~80K0.98×
38Florida~600K0.97×
39New Mexico~50K0.95×
40Washington, District of Columbia~30K0.95×
41Maine~30K0.94×
42West Virginia~40K0.91×
43Mississippi~70K0.90×
44South Dakota~20K0.89×
45Vermont~20K0.88×
46Arizona~200K0.87×
47North Dakota~20K0.87×
48Montana~20K0.85×
49Alabama~100K0.82×
50Alaska~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Wicked (musical), United States
0.68×1.00×1.35×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wicked (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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