Milk and Honey (musical) Audience in Germany
Milk and Honey (musical) has an estimated audience of 431,666 people in Germany. 64.0% are female, 36.0% are male, average age 38.2. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Mamma Mia!, Vueling, Joe Cocker, Trenitalia, Grease (musical).
The average Milk and Honey (musical) fan in Germany is 38.2 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Mamma Mia!, Vueling, Joe Cocker, with strongest over-indexing on Mamma Mia! (24.06× the country average). Demographically, the Milk and Honey (musical) audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Musical
Demographics of Milk and Honey (musical) fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 38.2 |
| Estimated audience size | 431,666 |
Audience persona
The typical Milk and Honey (musical) fan in Germany is more female, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Mamma Mia!.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 323,750 | 5.61× |
| Nordrhein-Westfalen | 78,733 | 0.83× |
| Bayern | 55,331 | 0.8× |
| Hessen | 34,420 | 1.05× |
| Niedersachsen | 25,687 | 0.61× |
| Berlin | 24,371 | 1.26× |
| Rheinland-Pfalz | 14,488 | 0.67× |
| Sachsen | 14,232 | 0.67× |
| Schleswig-Holstein | 9,265 | 0.6× |
| Hamburg | 8,756 | 0.9× |
| Brandenburg | 6,985 | 0.52× |
| Thüringen | 5,309 | 0.48× |
| Sachsen-Anhalt | 4,988 | 0.45× |
| Mecklenburg-Vorpommern | 3,277 | 0.4× |
| Bremen | 2,551 | 0.69× |
| Saarland | 2,466 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mamma Mia! | 24.06× | Movies & TV |
| Vueling | 25.42× | Travel & Leisure |
| Joe Cocker | 24.45× | Music & Radio |
| Trenitalia | 30.93× | Cars & Mobility |
| Grease (musical) | 22.53× | Music & Radio |
| Batman | 4.93× | Movies & TV |
| Tarzan (musical) | 34.83× | Music & Radio |
| Livemusic | 5.93× | Music & Radio |
| Sister Act | 27.74× | Movies & TV |
| ICloud | 6.68× | Technology & Electronics |
| Non-fiction books | 6× | Literature |
| TEZENIS | 11.97× | Fashion & Accessoires |
| Matthias Reim | 6.46× | Music & Radio |
| Ryanair | 2.77× | Travel & Leisure |
| Chicago (musical) | 21.23× | Music & Radio |
| Musical theatre | 3.45× | Movies & TV |
| Car wash | 5.21× | Cars & Mobility |
| Travel Blogger | 6.53× | Travel & Leisure |
| Center Parcs | 4.22× | Travel & Leisure |
| Cabaret | 7.34× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.15 |
| Sustainability | BALANCE | 2.08 |
| Early Adopter Mentality | POWER | 2.05 |
| Travelling | THRILL | 1.96 |
| LGBTQ+ Identity | OPEN | 1.89 |
| Family Orientation | CONSERVATISM | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.4% |
| Germany | 13.6% |
| Japan | 6.6% |
See Milk and Honey (musical) audiences in other countries
- Milk and Honey (musical) — United States
- Milk and Honey (musical) — United Kingdom
- Milk and Honey (musical) — France
- Milk and Honey (musical) — Italy
- Milk and Honey (musical) — Spain
- Milk and Honey (musical) — Brazil
- Milk and Honey (musical) — Japan
- Milk and Honey (musical) — South Korea
- Milk and Honey (musical) — India
More Music & Radio audiences in Germany
- Cats (musical) (1,734,570)
- The Nutcracker (803,910)
- Wicked (musical) (719,097)
- Cirque du Soleil (685,364)
- Starlight Express (669,593)
Frequently asked questions
How many fans does Milk and Honey (musical) have in Germany?
Milk and Honey (musical) has an estimated audience of 431,666 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Milk and Honey (musical) fans?
64.0% of Milk and Honey (musical) fans are female, 36.0% are male, with an average age of 38.2 years.
Which brands do Milk and Honey (musical) fans like most?
Milk and Honey (musical) fans show strongest brand affinity for Mamma Mia! (24.06×), Vueling (25.42×), and Joe Cocker (24.45×) over the country average.
Where do Milk and Honey (musical) fans live in Germany?
Milk and Honey (musical) fans in Germany are most concentrated in Baden-Württemberg (reach 323,750), Nordrhein-Westfalen (reach 78,733), and Bayern (reach 55,331). These three regions account for the largest share of the active audience.
What other brands do Milk and Honey (musical) fans also like?
Beyond Milk and Honey (musical) itself, the audience over-indexes on Vueling (25.42×), Joe Cocker (24.45×), Trenitalia (30.93×), and Grease (musical) (22.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milk and Honey (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.