Mamma Mia! Audience in Germany
Mamma Mia! has an estimated audience of 1,150,181 people in Germany. 68.1% are female, 31.9% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mamma Mia! (film), Les Misérables (musical), Lin-Manuel Miranda, Andrew Lloyd Webber, West End theatre.
The average Mamma Mia! fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mamma Mia! (film), Les Misérables (musical), Lin-Manuel Miranda, with strongest over-indexing on Mamma Mia! (film) (34.46× the country average). Demographically, the Mamma Mia! audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Mamma Mia! fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 42.2 |
| Estimated audience size | 1,150,181 |
Audience persona
The typical Mamma Mia! fan in Germany is more female, around 42.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mamma Mia! (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 250,880 | 1× |
| Bayern | 212,546 | 1.15× |
| Baden-Württemberg | 150,669 | 0.96× |
| Niedersachsen | 128,979 | 1.15× |
| Hessen | 93,265 | 1.06× |
| Sachsen | 63,624 | 1.13× |
| Rheinland-Pfalz | 50,443 | 0.88× |
| Berlin | 48,475 | 0.94× |
| Schleswig-Holstein | 41,200 | 1× |
| Brandenburg | 34,907 | 0.98× |
| Thüringen | 28,753 | 0.98× |
| Sachsen-Anhalt | 27,405 | 0.92× |
| Mecklenburg-Vorpommern | 25,839 | 1.18× |
| Hamburg | 25,818 | 0.99× |
| Saarland | 12,142 | 0.86× |
| Bremen | 8,632 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mamma Mia! (film) | 34.46× | Movies & TV |
| Les Misérables (musical) | 51.85× | Music & Radio |
| Lin-Manuel Miranda | 43.12× | Movies & TV |
| Andrew Lloyd Webber | 33.34× | Music & Radio |
| West End theatre | 19.49× | Movies & TV |
| The Book of Mormon (musical) | 35.45× | Music & Radio |
| Holiday on Ice | 16.31× | Travel & Leisure |
| Milk and Honey (musical) | 17.56× | Music & Radio |
| Gala | 2.86× | News |
| Broadway theatre | 7.79× | Travel & Leisure |
| Germany | 1.73× | Travel & Leisure |
| Online shopping | 1.86× | Shopping |
| Pierce Brosnan | 6.35× | Movies & TV |
| Harry Potter | 1.85× | Movies & TV |
| Good Bye, Lenin! | 15.95× | Movies & TV |
| Florian Silbereisen | 3.68× | Music & Radio |
| Street One | 4.21× | Fashion & Accessoires |
| Deichmann | 2.56× | Shopping |
| Stage Entertainment | 13.75× | Music & Radio |
| Wicked (musical) | 10.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.52 |
| Community Orientation | OPEN | 1.25 |
| Sports Activity | POWER | 1.24 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Convenience Orientation | PREMIUM | 1.21 |
| Spirituality | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 11.5% |
| Germany | 6.7% |
See Mamma Mia! audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Mamma Mia! have in Germany?
Mamma Mia! has an estimated audience of 1,150,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mamma Mia! fans?
68.1% of Mamma Mia! fans are female, 31.9% are male, with an average age of 42.2 years.
Which brands do Mamma Mia! fans like most?
Mamma Mia! fans show strongest brand affinity for Mamma Mia! (film) (34.46×), Les Misérables (musical) (51.85×), and Lin-Manuel Miranda (43.12×) over the country average.
Where do Mamma Mia! fans live in Germany?
Mamma Mia! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 250,880), Bayern (reach 212,546), and Baden-Württemberg (reach 150,669). These three regions account for the largest share of the active audience.
What other brands do Mamma Mia! fans also like?
Beyond Mamma Mia! itself, the audience over-indexes on Les Misérables (musical) (51.85×), Lin-Manuel Miranda (43.12×), Andrew Lloyd Webber (33.34×), and West End theatre (19.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mamma Mia!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.