Rascasse Audience Intelligence

Mamma Mia! Audience in Germany

A data profile of the people who buy, follow and care about Mamma Mia! in Germany — modelled from more than twelve digital signal sources. Mamma Mia! has an estimated audience of 1,173,606 people in Germany.

#191among Movie / TV Show / Series in Germany#633in Movies & TV

The average Mamma Mia! fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mamma Mia! (film), Les Misérables (musical), Lin-Manuel Miranda, with strongest over-indexing on Mamma Mia! (film) (34.46× the country average).

Demographically, the Mamma Mia! audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mamma Mia! fan in Germany is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Mamma Mia! (film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mamma Mia! profile in Germany.

Audience size
1.2M
in Germany
Gender
68.1%♀
31.9% male
Age
42.2
average years
Country rank
#5652
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mamma Mia! viewers

68.1% are female, 31.9% are male, average age 42.2.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Mamma Mia! audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age42.2
Estimated audience size1,173,606
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Mamma Mia! audience in Germany
Age bracketShare%
16-1917%
20-2913%
30-3918%
40-4926%
50+27%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Mamma Mia! audience comes from Germany.

Worldwide audience distribution share by country for Mamma Mia!
CountryShare
United States17.6%
United Kingdom11.8%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mamma Mia! audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mamma Mia! fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~40K1.80×
02Niedersachsen~100K1.13×
03Bayern~200K1.12×
04Sachsen~60K1.09×
05Schleswig-Holstein~40K1.04×
06Hessen~90K1.02×
07Thüringen~30K0.98×
08Hamburg~20K0.96×
09Brandenburg~30K0.95×
10Nordrhein-Westfalen~200K0.94×
11Baden-Württemberg~100K0.94×
12Sachsen-Anhalt~30K0.93×
13Rheinland-Pfalz~50K0.89×
14Berlin~40K0.87×
15Saarland~10K0.87×
16Bremen~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Mamma Mia!, Germany
0.87×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mamma Mia! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mamma Mia! audience
#·InterestCategoryAffinity×
01Les Misérables (musical)Music & Radio51.85×
02Lin-Manuel MirandaMovies & TV43.12×
03The Book of Mormon (musical)Music & Radio35.45×
04Mamma Mia! (film)Movies & TV34.46×
05Andrew Lloyd WebberMusic & Radio33.34×
06West End theatreMovies & TV19.49×
07Milk and Honey (musical)Music & Radio17.56×
08Holiday on IceTravel & Leisure16.31×
09Good Bye, Lenin!Movies & TV15.95×
10Stage EntertainmentMusic & Radio13.75×
11Wicked (musical)Music & Radio10.52×
12Moulin RougeArts & Culture8.53×
13Broadway theatreTravel & Leisure7.79×
14Pierce BrosnanMovies & TV6.35×
15Street OneFashion & Accessoires4.21×
16Florian SilbereisenMusic & Radio3.68×
17DeichmannShopping2.56×
18Online shoppingShopping1.86×
19Harry PotterMovies & TV1.85×
20GermanyTravel & Leisure1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mamma Mia! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mamma Mia! audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.64×
IndividualismJOY1.58×
MindfulnessBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mamma Mia! audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
Early Adopter MentalityPOWER0.67×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mamma Mia! have in Germany?

Mamma Mia! has an estimated audience of 1,173,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mamma Mia! viewers?

68.1% of Mamma Mia! fans are female, 31.9% are male, with an average age of 42.2 years.

03

Which brands do Mamma Mia! fans like most?

Mamma Mia! fans show strongest brand affinity for Mamma Mia! (film) (34.46×), Les Misérables (musical) (51.85×), and Lin-Manuel Miranda (43.12×) over the country average.

04

Where do Mamma Mia! fans live in Germany?

Mamma Mia! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mamma Mia! fans also like?

Beyond Mamma Mia! itself, the audience over-indexes on Les Misérables (musical) (51.85×), Lin-Manuel Miranda (43.12×), Andrew Lloyd Webber (33.34×), and Holiday on Ice (16.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Mamma Mia! audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mamma Mia!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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