Rascasse Audience Intelligence

Holiday on Ice Audience in Germany

A data profile of the people who buy, follow and care about Holiday on Ice in Germany — modelled from more than twelve digital signal sources. Holiday on Ice has an estimated audience of 661,500 people in Germany.

#119among Event in Germany#729in Travel & Leisure

The average Holiday on Ice fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Starlight Express, Monsters, Disney on Ice, with strongest over-indexing on Starlight Express (62.21× the country average).

Demographically, the Holiday on Ice audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Holiday on Ice fan in Germany is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Starlight Express.

Category: Travel & Leisure · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday on Ice profile in Germany.

Audience size
662K
in Germany
Gender
74.3%♀
25.7% male
Age
39.0
average years
Country rank
#9283
Event in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holiday on Ice fans

74.3% are female, 25.7% are male, average age 39.0.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Holiday on Ice audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age39.0
Estimated audience size661,500
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Holiday on Ice audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3923%
40-4923%
50+17%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Holiday on Ice audience comes from Germany.

Worldwide audience distribution share by country for Holiday on Ice
CountryShare
Germany56.1%
France15.8%
Netherlands13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday on Ice audience in Germany is strongest.

Fig. 05

Top regions by affinity

Holiday on Ice fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.60×
02Sachsen-Anhalt~30K1.50×
03Mecklenburg-Vorpommern~20K1.29×
04Thüringen~20K1.26×
05Nordrhein-Westfalen~200K1.19×
06Brandenburg~20K1.10×
07Niedersachsen~70K1.09×
08Schleswig-Holstein~20K0.94×
09Hamburg~10K0.85×
10Bremen~5K0.84×
11Hessen~40K0.83×
12Bayern~90K0.82×
13Berlin~20K0.81×
14Rheinland-Pfalz~30K0.79×
15Baden-Württemberg~70K0.76×
16Saarland~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Holiday on Ice, Germany
0.58×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holiday on Ice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holiday on Ice audience
#·InterestCategoryAffinity×
01Disney on IceTravel & Leisure101.00×
02Starlight ExpressMusic & Radio62.21×
03Andrew Lloyd WebberMusic & Radio52.38×
04Jessica SimpsonMusic & Radio39.21×
05Sister ActMovies & TV34.62×
06Strictly Come DancingSports30.76×
07Tarzan (musical)Music & Radio29.44×
08Vincent D'OnofrioMovies & TV28.67×
09The NutcrackerMusic & Radio27.90×
10MonstersMovies & TV25.62×
11Les Misérables (musical)Music & Radio21.48×
12Pocahontas (1995 film)Movies & TV21.06×
13ShrekMovies & TV18.09×
14Mamma Mia!Movies & TV16.31×
15Eyes Wide ShutMovies & TV12.62×
16Michael Patrick KellyMusic & Radio12.32×
17Elton JohnMusic & Radio11.01×
18Andy BorgMusic & Radio8.81×
19ZDF-FernsehgartenMovies & TV8.10×
20Let's Dance (German TV series)Movies & TV4.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holiday on Ice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holiday on Ice audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.73×
Community OrientationOPEN1.54×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holiday on Ice audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.76×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Holiday on Ice have in Germany?

Holiday on Ice has an estimated audience of 661,500 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Holiday on Ice fans?

74.3% of Holiday on Ice fans are female, 25.7% are male, with an average age of 39.0 years.

03

Which brands do Holiday on Ice fans like most?

Holiday on Ice fans show strongest brand affinity for Starlight Express (62.21×), Monsters (25.62×), and Disney on Ice (101×) over the country average.

04

Where do Holiday on Ice fans live in Germany?

Holiday on Ice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Niedersachsen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Holiday on Ice fans also like?

Beyond Holiday on Ice itself, the audience over-indexes on Monsters (25.62×), Disney on Ice (101×), The Nutcracker (27.9×), and Andrew Lloyd Webber (52.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Holiday on Ice audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Holiday on Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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