Holiday on Ice Audience in Germany
Holiday on Ice has an estimated audience of 507,141 people in Germany. 67.1% are female, 32.9% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Home Office, Rossmann, Mustard seed, Saving, Time (magazine).
The average Holiday on Ice fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Home Office, Rossmann, Mustard seed, with strongest over-indexing on Home Office (3.6× the country average). Demographically, the Holiday on Ice audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event
Demographics of Holiday on Ice fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 35.4 |
| Estimated audience size | 507,141 |
Audience persona
The typical Holiday on Ice fan in Germany is more female, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,585 | 1.24× |
| Bayern | 67,694 | 0.83× |
| Niedersachsen | 55,811 | 1.13× |
| Baden-Württemberg | 53,071 | 0.77× |
| Sachsen | 38,494 | 1.55× |
| Hessen | 32,328 | 0.84× |
| Rheinland-Pfalz | 19,845 | 0.78× |
| Sachsen-Anhalt | 19,530 | 1.49× |
| Berlin | 19,456 | 0.86× |
| Brandenburg | 17,744 | 1.13× |
| Schleswig-Holstein | 16,902 | 0.93× |
| Thüringen | 15,801 | 1.22× |
| Mecklenburg-Vorpommern | 12,632 | 1.3× |
| Hamburg | 9,809 | 0.86× |
| Bremen | 3,426 | 0.79× |
| Saarland | 2,945 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 3.6× | Business & Career |
| Rossmann | 2.23× | Shopping |
| Mustard seed | 22.9× | Food & Beverages |
| Saving | 2.99× | Business & Career |
| Time (magazine) | 3.49× | News |
| Artistic inspiration | 1.82× | Arts & Culture |
| Gretsch Guitars | 31.89× | Music & Radio |
| Kamado | 38.38× | Home & Garden |
| Baylor College of Medicine | 45.82× | Business & Career |
| Hostelworld | 7.08× | Travel & Leisure |
| Hocus Pocus | 8.45× | Movies & TV |
| Progressive rock | 1.66× | Music & Radio |
| Stradivarius | 1.59× | Shopping |
| Coworking | 3.84× | Business & Career |
| Gloria | 4.45× | Music & Radio |
| Tifo | 6.45× | Sports |
| Este, Veneto | 2.19× | Travel & Leisure |
| Hamar | 14.21× | Travel & Leisure |
| Oliver Kahn | 2.81× | Sports |
| Snow White (Fables) | 1.69× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.32 |
| Community Orientation | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Creativity | OPEN | 1.19 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.3% |
| France | 18.7% |
| Netherlands | 15.4% |
See Holiday on Ice audiences in other countries
More Travel & Leisure audiences in Germany
- Bundesliga (23,414,929)
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- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Holiday on Ice have in Germany?
Holiday on Ice has an estimated audience of 507,141 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Holiday on Ice fans?
67.1% of Holiday on Ice fans are female, 32.9% are male, with an average age of 35.4 years.
Which brands do Holiday on Ice fans like most?
Holiday on Ice fans show strongest brand affinity for Home Office (3.6×), Rossmann (2.23×), and Mustard seed (22.9×) over the country average.
Where do Holiday on Ice fans live in Germany?
Holiday on Ice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,585), Bayern (reach 67,694), and Niedersachsen (reach 55,811). These three regions account for the largest share of the active audience.
What other brands do Holiday on Ice fans also like?
Beyond Holiday on Ice itself, the audience over-indexes on Rossmann (2.23×), Mustard seed (22.9×), Saving (2.99×), and Time (magazine) (3.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holiday on Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.