Folk music Audience in Germany
Folk music has an estimated audience of 3,711,226 people in Germany. 53.2% are female, 46.8% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lindex, Sports, Harry Potter, Dnevni avaz, Music.
The average Folk music fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lindex, Sports, Harry Potter, with strongest over-indexing on Lindex (24.93× the country average). Demographically, the Folk music audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Folk music fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 38.5 |
| Estimated audience size | 3,711,226 |
Audience persona
The typical Folk music fan in Germany is balanced, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Lindex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 805,966 | 0.99× |
| Bayern | 665,328 | 1.12× |
| Baden-Württemberg | 495,570 | 0.98× |
| Hessen | 413,860 | 1.46× |
| Niedersachsen | 353,726 | 0.98× |
| Berlin | 338,154 | 2.04× |
| Sachsen | 175,116 | 0.96× |
| Schleswig-Holstein | 123,810 | 0.93× |
| Brandenburg | 108,192 | 0.94× |
| Rheinland-Pfalz | 100,342 | 0.54× |
| Hamburg | 94,891 | 1.13× |
| Thüringen | 76,265 | 0.81× |
| Sachsen-Anhalt | 68,143 | 0.71× |
| Mecklenburg-Vorpommern | 55,763 | 0.79× |
| Saarland | 34,711 | 0.76× |
| Bremen | 27,454 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lindex | 24.93× | Fashion & Accessoires |
| Sports | 1.83× | Sports |
| Harry Potter | 1.97× | Movies & TV |
| Dnevni avaz | 7.5× | News |
| Music | 1.64× | Business & Career |
| Business and industry | 1.51× | Business & Career |
| TikTok | 1.83× | Internet & Social Media |
| Ceca (singer) | 9.6× | Music & Radio |
| Transfermarkt | 2.63× | Sports |
| Acoustic guitar | 4.76× | Music & Radio |
| Blic | 7.38× | News |
| Electric guitar | 3.74× | Music & Radio |
| Jutarnji list | 6.16× | News |
| Instrumental | 4.46× | Music & Radio |
| Euphoria | 1.81× | Movies & TV |
| Volksmusik | 11.59× | Music & Radio |
| Musical instrument | 2.6× | Music & Radio |
| Belgrade | 5.95× | Travel & Leisure |
| Livemusic | 2.41× | Music & Radio |
| Večernji list | 6× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.12 |
| Patriotism | CONSERVATISM | 1.27 |
| Travelling | THRILL | 1.18 |
| Sustainability | BALANCE | 1.17 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| India | 5.5% |
| United Kingdom | 5.0% |
See Folk music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Folk music have in Germany?
Folk music has an estimated audience of 3,711,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Folk music fans?
53.2% of Folk music fans are female, 46.8% are male, with an average age of 38.5 years.
Which brands do Folk music fans like most?
Folk music fans show strongest brand affinity for Lindex (24.93×), Sports (1.83×), and Harry Potter (1.97×) over the country average.
Where do Folk music fans live in Germany?
Folk music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 805,966), Bayern (reach 665,328), and Baden-Württemberg (reach 495,570). These three regions account for the largest share of the active audience.
What other brands do Folk music fans also like?
Beyond Folk music itself, the audience over-indexes on Sports (1.83×), Harry Potter (1.97×), Dnevni avaz (7.5×), and Music (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Folk music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.