A data profile of the people who buy, follow and care about Folk music in United Kingdom — modelled from more than twelve digital signal sources. Folk music has an estimated audience of 4,548,567 people in United Kingdom.
The average Folk music fan in United Kingdom is 44.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Halford, U.K., Harry Potter, with strongest over-indexing on Halford (2.21× the country average).
Demographically, the Folk music audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Folk music fan in United Kingdom is balanced, around 44.6 years old, with strong Tradition tendencies and a notable affinity for Halford.
The key figures that characterise the Folk music profile in United Kingdom.
51.9% are female, 48.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.6 |
| Estimated audience size | 4,548,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Folk music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| India | 5.5% |
| United Kingdom | 5.0% |
Where the Folk music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~300K | 1.93× | |
| 02 | South West | ~400K | 1.12× | |
| 03 | East Midlands | ~300K | 1.05× | |
| 04 | North West | ~500K | 0.98× | |
| 05 | South East | ~600K | 0.93× | |
| 06 | Scotland | ~400K | 0.92× | |
| 07 | North East | ~200K | 0.91× | |
| 08 | East of England | ~400K | 0.90× | |
| 09 | Greater London | ~500K | 0.84× | |
| 10 | Wales | ~200K | 0.76× | |
| 11 | Yorkshire and the Humber | ~300K | 0.75× | |
| 12 | England | ~3M | 0.74× | |
| 13 | West Midlands | ~100K | 0.68× |
The strongest cross-interests of the Folk music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Classical guitar | Music & Radio | 5.52× | ||
| 02 | Stick Men | Music & Radio | 5.24× | ||
| 03 | Isabel Marant | Fashion & Accessoires | 4.55× | ||
| 04 | U.K. | Music & Radio | 4.04× | ||
| 05 | Sabrina Carpenter | Music & Radio | 3.94× | ||
| 06 | Hair Extensions | Beauty & Wellness | 3.92× | ||
| 07 | Afrobeat | Music & Radio | 3.25× | ||
| 08 | Instrumental | Music & Radio | 3.21× | ||
| 09 | Acoustic guitar | Music & Radio | 3.03× | ||
| 10 | World music | Music & Radio | 2.76× | ||
| 11 | Livemusic | Music & Radio | 2.64× | ||
| 12 | Musical instrument | Music & Radio | 2.51× | ||
| 13 | Halford | Music & Radio | 2.21× | ||
| 14 | Guitar | Music & Radio | 2.09× | ||
| 15 | New Look | Fashion & Accessoires | 2.00× | ||
| 16 | Harrods | Shopping | 1.98× | ||
| 17 | Harry Potter | Movies & TV | 1.78× | ||
| 18 | Superman | Movies & TV | 1.75× | ||
| 19 | Classical music | Music & Radio | 1.68× | ||
| 20 | Waitrose | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.22× | |
| Mindfulness | BALANCE | 1.18× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.72× | |
| Quality Awareness | PREMIUM | 0.73× | |
| Convenience Orientation | PREMIUM | 0.75× |
Folk music has an estimated audience of 4,548,567 people in United Kingdom, concentrated in England and South East.
51.9% of Folk music fans are female, 48.1% are male, with an average age of 44.6 years.
Folk music fans show strongest brand affinity for Halford (2.21×), U.K. (4.04×), and Harry Potter (1.78×) over the country average.
Folk music fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Greater London (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Folk music itself, the audience over-indexes on U.K. (4.04×), Harry Potter (1.78×), Hair Extensions (3.92×), and Musical instrument (2.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Folk music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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