A data profile of the people who buy, follow and care about World music in United Kingdom — modelled from more than twelve digital signal sources. World music has an estimated audience of 4,735,935 people in United Kingdom.
The average World music fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
The key figures that characterise the World music profile in United Kingdom.
56.2% are female, 43.8% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 42.4 |
| Estimated audience size | 4,735,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide World music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.2% |
| India | 5.8% |
| United Kingdom | 4.7% |
Where the World music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~500K | 1.13× | |
| 02 | East of England | ~500K | 1.09× | |
| 03 | South West | ~400K | 1.04× | |
| 04 | Wales | ~300K | 1.03× | |
| 05 | North East | ~200K | 1.02× | |
| 06 | West Midlands | ~200K | 1.01× | |
| 07 | South East | ~600K | 1.00× | |
| 08 | Yorkshire and the Humber | ~400K | 0.98× | |
| 09 | East Midlands | ~300K | 0.98× | |
| 10 | England | ~3.5M | 0.96× | |
| 11 | Northern Ireland | ~100K | 0.96× | |
| 12 | North West | ~500K | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for World music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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