World music Audience in United States
World music has an estimated audience of 20,459,699 people in United States. 56.6% are female, 43.4% are male, average age 39.3. Top regions: California, Florida, Texas.
The average World music fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of World music fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.3 |
| Estimated audience size | 20,459,699 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,016,026 | 1.34× |
| Florida | 1,693,170 | 1.22× |
| Texas | 1,572,700 | 0.89× |
| New York | 1,541,295 | 1.35× |
| Pennsylvania | 784,701 | 1.14× |
| Illinois | 726,444 | 1.07× |
| Massachusetts | 535,742 | 1.33× |
| New Jersey | 529,367 | 1.02× |
| Georgia | 513,141 | 0.81× |
| North Carolina | 506,558 | 0.82× |
| Virginia | 503,971 | 1.01× |
| Ohio | 499,136 | 0.79× |
| Washington | 495,450 | 1.21× |
| Michigan | 443,456 | 0.83× |
| Maryland | 433,283 | 1.23× |
| Tennessee | 389,419 | 0.95× |
| Arizona | 327,547 | 0.78× |
| Indiana | 289,775 | 0.78× |
| Oregon | 287,351 | 1.23× |
| Colorado | 269,907 | 0.84× |
| Missouri | 263,799 | 0.8× |
| Minnesota | 256,403 | 0.87× |
| Wisconsin | 249,776 | 0.81× |
| South Carolina | 237,927 | 0.77× |
| Connecticut | 217,297 | 1.06× |
| Louisiana | 216,187 | 0.82× |
| Alabama | 207,525 | 0.73× |
| Kentucky | 201,402 | 0.79× |
| Oklahoma | 198,043 | 0.87× |
| Utah | 177,291 | 0.97× |
| Nevada | 160,589 | 0.81× |
| Arkansas | 128,254 | 0.76× |
| Kansas | 121,672 | 0.75× |
| Mississippi | 106,376 | 0.63× |
| New Mexico | 95,659 | 0.93× |
| Iowa | 82,506 | 0.49× |
| Idaho | 81,096 | 0.79× |
| Nebraska | 80,977 | 0.79× |
| Hawaii | 77,469 | 0.88× |
| West Virginia | 75,273 | 0.79× |
| Alaska | 75,117 | 1.72× |
| Maine | 74,817 | 1.02× |
| Montana | 65,482 | 1.15× |
| Rhode Island | 64,880 | 1.0× |
| South Dakota | 64,633 | 1.37× |
| Washington, District of Columbia | 64,541 | 1.05× |
| North Dakota | 62,931 | 1.5× |
| New Hampshire | 62,022 | 0.77× |
| Wyoming | 60,891 | 2.01× |
| Vermont | 58,905 | 1.64× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| India | 5.8% |
| United Kingdom | 4.7% |
See World music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for World music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.