Rascasse Audience Intelligence

World music Audience in United States

A data profile of the people who buy, follow and care about World music in United States — modelled from more than twelve digital signal sources. World music has an estimated audience of 20,459,699 people in United States.

#44among Musical genre in United States#1100among Topic in United States#93in Music & Radio

The average World music fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World music profile in United States.

Audience size
20.5M
in United States
Gender
56.6%♀
43.4% male
Age
39.3
average years
Country rank
#1603
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World music fans

56.6% are female, 43.4% are male, average age 39.3.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for World music audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.3
Estimated audience size20,459,699
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the World music audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3915%
40-4918%
50+25%
Fig. 04

Worldwide distribution

20.2%

of the worldwide World music audience comes from United States.

Worldwide audience distribution share by country for World music
CountryShare
United States20.2%
India5.8%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World music audience in United States is strongest.

Fig. 05

Top regions by affinity

World music fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.20×
02New York~1.5M1.18×
03Alaska~50K1.18×
04Massachusetts~500K1.16×
05Vermont~40K1.14×
06North Dakota~50K1.13×
07Florida~1.5M1.11×
08Washington~400K1.09×
09Maryland~400K1.09×
10Pennsylvania~700K1.08×
11Oregon~300K1.08×
12South Dakota~50K1.08×
13Montana~60K1.05×
14Illinois~700K1.03×
15Rhode Island~70K1.02×
16Delaware~60K1.02×
17Maine~70K1.01×
18Minnesota~300K1.00×
19Washington, District of Columbia~60K1.00×
20Connecticut~200K0.99×
21New Mexico~100K0.99×
22West Virginia~90K0.98×
23Hawaii~90K0.98×
24New Jersey~500K0.97×
25Virginia~500K0.97×
26Idaho~100K0.97×
27New Hampshire~80K0.97×
28Utah~200K0.96×
29Tennessee~400K0.94×
30Oklahoma~200K0.94×
31Nebraska~100K0.94×
32South Carolina~300K0.93×
33Kentucky~200K0.93×
34Arkansas~200K0.93×
35Kansas~100K0.93×
36Louisiana~200K0.92×
37Nevada~200K0.92×
38Mississippi~200K0.92×
39Missouri~300K0.91×
40Wisconsin~300K0.91×
41Iowa~200K0.91×
42Indiana~300K0.90×
43Georgia~600K0.89×
44Colorado~300K0.89×
45North Carolina~500K0.88×
46Alabama~300K0.88×
47Michigan~500K0.87×
48Texas~1.5M0.86×
49Arizona~400K0.86×
50Ohio~500K0.85×
Fig. 06

Affinity by region

Affinity by region — World music, United States
0.85×1.00×1.20×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See World music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →