World music Audience in Germany
World music has an estimated audience of 2,723,367 people in Germany. 51.1% are female, 48.9% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rock music, Snail, Music videos, YouTube, Photography.
The average World music fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rock music, Snail, Music videos, with strongest over-indexing on Rock music (2.18× the country average). Demographically, the World music audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of World music fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 37.9 |
| Estimated audience size | 2,723,367 |
Audience persona
The typical World music fan in Germany is balanced, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Rock music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 485,268 | 0.81× |
| Bayern | 348,650 | 0.8× |
| Baden-Württemberg | 334,520 | 0.9× |
| Niedersachsen | 220,601 | 0.83× |
| Berlin | 201,721 | 1.66× |
| Hessen | 165,351 | 0.8× |
| Sachsen | 115,225 | 0.86× |
| Rheinland-Pfalz | 106,338 | 0.78× |
| Schleswig-Holstein | 80,764 | 0.83× |
| Brandenburg | 71,918 | 0.85× |
| Hamburg | 66,715 | 1.08× |
| Saarland | 60,507 | 1.81× |
| Sachsen-Anhalt | 54,526 | 0.77× |
| Thüringen | 53,984 | 0.78× |
| Mecklenburg-Vorpommern | 42,422 | 0.82× |
| Bremen | 37,786 | 1.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rock music | 2.18× | Music & Radio |
| Snail | 28.46× | Food & Beverages |
| Music videos | 2.42× | Music & Radio |
| YouTube | 1.59× | Movies & TV |
| Photography | 1.74× | Arts & Culture |
| Televisions | 1.81× | Technology & Electronics |
| Nature | 1.8× | Home & Garden |
| Comedy movies | 1.86× | Movies & TV |
| Fitness and wellness | 1.53× | Sports |
| Current events | 1.61× | Arts & Culture |
| Pop music | 1.89× | Music & Radio |
| Physical fitness | 1.5× | Sports |
| Edvard Munch | 11.09× | Arts & Culture |
| Family | 1.55× | Kids & Family |
| Politics | 1.89× | Politics & Society |
| Psychology | 1.84× | Business & Career |
| Soccer | 1.51× | Sports |
| Shoes | 1.58× | Fashion & Accessoires |
| Broadcasting | 1.86× | Movies & TV |
| Spiegel Online | 1.55× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.77 |
| Sports Activity | POWER | 1.45 |
| Patriotism | CONSERVATISM | 1.42 |
| Spirituality | BALANCE | 1.17 |
| Mindfulness | BALANCE | 1.16 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| India | 5.8% |
| United Kingdom | 4.7% |
See World music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does World music have in Germany?
World music has an estimated audience of 2,723,367 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of World music fans?
51.1% of World music fans are female, 48.9% are male, with an average age of 37.9 years.
Which brands do World music fans like most?
World music fans show strongest brand affinity for Rock music (2.18×), Snail (28.46×), and Music videos (2.42×) over the country average.
Where do World music fans live in Germany?
World music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 485,268), Bayern (reach 348,650), and Baden-Württemberg (reach 334,520). These three regions account for the largest share of the active audience.
What other brands do World music fans also like?
Beyond World music itself, the audience over-indexes on Snail (28.46×), Music videos (2.42×), YouTube (1.59×), and Photography (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for World music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.