Music videos Audience in Germany
Music videos has an estimated audience of 12,189,489 people in Germany. 47.9% are female, 52.1% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Thüringen, Bayern. Top brand affinities: Thomas Gottschalk, Tigrinya language, Montgomery County, Maryland.
The average Music videos fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Thüringen, Bayern. Top brand affinities include Thomas Gottschalk, Tigrinya language, Montgomery County, Maryland, with strongest over-indexing on Thomas Gottschalk (1.56× the country average). Demographically, the Music videos audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Music videos fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 38.1 |
| Estimated audience size | 12,189,489 |
Audience persona
The typical Music videos fan in Germany is balanced, around 38.1 years old, with strong Tradition tendencies and a notable affinity for Thomas Gottschalk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,660,723 | 0.62× |
| Thüringen | 1,575,208 | 6.66× |
| Bayern | 1,224,848 | 0.63× |
| Hessen | 1,120,303 | 1.21× |
| Baden-Württemberg | 994,800 | 0.6× |
| Niedersachsen | 583,554 | 0.49× |
| Berlin | 504,649 | 0.93× |
| Rheinland-Pfalz | 349,915 | 0.57× |
| Sachsen | 295,713 | 0.49× |
| Schleswig-Holstein | 265,193 | 0.61× |
| Brandenburg | 214,611 | 0.57× |
| Hamburg | 175,926 | 0.64× |
| Sachsen-Anhalt | 163,138 | 0.52× |
| Mecklenburg-Vorpommern | 94,882 | 0.41× |
| Saarland | 71,317 | 0.48× |
| Bremen | 60,956 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thomas Gottschalk | 1.56× | Movies & TV |
| Tigrinya language | 1.55× | Politics & Society |
| Montgomery County, Maryland | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.09 |
| Sports Activity | POWER | 1.06 |
| Patriotism | CONSERVATISM | 1.05 |
| Price Sensitivity | PREMIUM | 0.97 |
| Community Orientation | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
See Music videos audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Music videos have in Germany?
Music videos has an estimated audience of 12,189,489 people in Germany, concentrated in Nordrhein-Westfalen and Thüringen.
What is the gender split and age of Music videos fans?
47.9% of Music videos fans are female, 52.1% are male, with an average age of 38.1 years.
Which brands do Music videos fans like most?
Music videos fans show strongest brand affinity for Thomas Gottschalk (1.56×), Tigrinya language (1.55×), and Montgomery County, Maryland (1.53×) over the country average.
Where do Music videos fans live in Germany?
Music videos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,660,723), Thüringen (reach 1,575,208), and Bayern (reach 1,224,848). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.