Rascasse Audience Intelligence

Music videos Audience in Italy

A data profile of the people who buy, follow and care about Music videos in Italy — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 18,440,209 people in Italy.

#109among Topic in Italy#4in Music & Radio

The average Music videos fan in Italy is 41.9 years old, balanced, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music videos profile in Italy.

Audience size
18.4M
in Italy
Gender
48.5%♀
51.5% male
Age
41.9
average years
Country rank
#152
Topic in Italy
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music videos fans

48.5% are female, 51.5% are male, average age 41.9.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Music videos audience in Italy
MetricValue
Female48.5%
Male51.5%
Average age41.9
Estimated audience size18,440,209
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Music videos audience in Italy
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Music videos audience comes from Italy.

Worldwide audience distribution share by country for Music videos
CountryShare
United States17.4%
India6.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music videos audience in Italy is strongest.

Fig. 05

Top regions by affinity

Music videos fans by region: top regions in Italy
#RegionReachAffinity×
01Sardinia~1M2.82×
02Puglia~1.5M1.25×
03Molise~100K1.12×
04Basilicata~200K1.03×
05Umbria~300K0.97×
06Trentino-Alto Adige/Südtirol~300K0.96×
07Friuli-Venezia Giulia~300K0.96×
08Abruzzo~400K0.95×
09Calabria~500K0.94×
10Marche~400K0.94×
11Liguria~500K0.93×
12Sicilia~1.5M0.90×
13Lazio~2M0.89×
14Campania~2M0.89×
15Tuscany~1M0.88×
16Lombardy~3M0.87×
17Veneto~1.5M0.87×
18Piedmont~1M0.86×
19Emilia-Romagna~1.5M0.85×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Italy

See Music videos audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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