A data profile of the people who buy, follow and care about Music videos in India — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 26,575,372 people in India.
The average Music videos fan in India is 31.8 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Comedy movies, Dance, Viral video, with strongest over-indexing on Comedy movies (1.63× the country average).
Demographically, the Music videos audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Music videos fan in India is more male, around 31.8 years old, with strong Community Orientation tendencies and a notable affinity for Comedy movies.
The key figures that characterise the Music videos profile in India.
22.8% are female, 77.2% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 31.8 |
| Estimated audience size | 26,575,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Music videos audience comes from India.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
Where the Music videos audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Assam | ~400K | 1.53× | |
| 02 | Tripura | ~50K | 1.53× | |
| 03 | Bihar | ~700K | 1.40× | |
| 04 | West Bengal | ~1M | 1.26× | |
| 05 | Odisha | ~300K | 1.21× | |
| 06 | Madhya Pradesh | ~600K | 1.13× | |
| 07 | Uttar Pradesh | ~1.5M | 1.10× | |
| 08 | Meghalaya | ~30K | 1.08× | |
| 09 | Andhra Pradesh | ~300K | 1.06× | |
| 10 | Nagaland | ~20K | 1.03× | |
| 11 | Gujarat | ~800K | 1.02× | |
| 12 | Punjab (region) | ~400K | 1.02× | |
| 13 | Mizoram | ~20K | 1.02× | |
| 14 | Arunachal Pradesh | ~20K | 0.96× | |
| 15 | Sikkim | ~10K | 0.95× | |
| 16 | Manipur | ~30K | 0.94× | |
| 17 | Rajasthan | ~600K | 0.92× | |
| 18 | Jharkhand | ~200K | 0.91× | |
| 19 | Maharashtra | ~1M | 0.90× | |
| 20 | Chhattisgarh | ~200K | 0.89× | |
| 21 | Telangana | ~300K | 0.88× | |
| 22 | Haryana | ~300K | 0.88× | |
| 23 | Goa | ~20K | 0.87× | |
| 24 | Tamil Nadu | ~500K | 0.84× | |
| 25 | Kerala | ~300K | 0.83× | |
| 26 | Himachal Pradesh | ~90K | 0.83× | |
| 27 | Karnataka | ~500K | 0.82× | |
| 28 | Jammu and Kashmir | ~100K | 0.82× | |
| 29 | Uttarakhand | ~100K | 0.81× |
The strongest cross-interests of the Music videos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial bank | Business & Career | 1.83× | ||
| 02 | Bhojpuri language | Politics & Society | 1.79× | ||
| 03 | Bank of India | Business & Career | 1.79× | ||
| 04 | Cinema of West Bengal | Movies & TV | 1.70× | ||
| 05 | Short film | Movies & TV | 1.66× | ||
| 06 | Assam | Travel & Leisure | 1.66× | ||
| 07 | Video editing | Technology & Electronics | 1.64× | ||
| 08 | Comedy movies | Movies & TV | 1.63× | ||
| 09 | Virtual private network | Technology & Electronics | 1.63× | ||
| 10 | Dance | Business & Career | 1.60× | ||
| 11 | Viral video | Internet & Social Media | 1.58× | ||
| 12 | West Bengal | Travel & Leisure | 1.56× | ||
| 13 | Block B | Music & Radio | 1.56× | ||
| 14 | Screenwriting | Literature | 1.55× | ||
| 15 | Production company | Movies & TV | 1.54× | ||
| 16 | Tata Sky | Movies & TV | 1.54× | ||
| 17 | Mystery fiction | Literature | 1.54× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.53× | ||
| 19 | Film studio | Movies & TV | 1.53× | ||
| 20 | Motivation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.11× | |
| Extroversion | THRILL | 1.07× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Urban Lifestyle | OPEN | 0.66× |
Music videos has an estimated audience of 26,575,372 people in India, concentrated in Uttar Pradesh and Maharashtra.
22.8% of Music videos fans are female, 77.2% are male, with an average age of 31.8 years.
Music videos fans show strongest brand affinity for Comedy movies (1.63×), Dance (1.6×), and Viral video (1.58×) over the country average.
Music videos fans in India are most concentrated in Uttar Pradesh (reach ~1.5M), Maharashtra (reach ~1M), and West Bengal (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Music videos itself, the audience over-indexes on Dance (1.6×), Viral video (1.58×), Short film (1.66×), and Bhojpuri language (1.79×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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